---
title: "plantronics bluetooth earpiece — $3.1M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/plantronics-bluetooth-earpiece"
last_updated: "2026-07-20T20:02:19.472Z"
locale: en
meta:
description: "plantronics bluetooth earpiece clears our launch bar: a $3.1M/yr market growing +39.1% this quarter with returns at 3.5%. Data updated Jul 2026."
"og:description": "plantronics bluetooth earpiece clears our launch bar: a $3.1M/yr market growing +39.1% this quarter with returns at 3.5%. Data updated Jul 2026."
"og:title": "plantronics bluetooth earpiece — $3.1M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **plantronics bluetooth earpiece**
**Launch it**
A $3.1M/yr market growing +39.1% this quarter with returns at 3.5% — clears our launch bar.
Market size 96Growth 62Conversion 40Competition 64Returns 46Price range 44Avg price 79Brand share 5Review moat 42Quality gap 88
**Market size**
**Incredible****$3.1M**
$3.1M/yr · 1.1M searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$88.69**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+39.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.5%**
return rate — above 6% kills the launch gate
**Price range**
**Okay****$32.49–$184.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,256.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plantronics bluetooth earpiece is a $3.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May. Verdict: Launch it — 59/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$3.5M–$4.4M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **46%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **161 days**
## **Competition**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**253**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**1%**
- POLY80% - Plantronics15% - PrancyBt1% - COMEXION1% - ANYHDD1% - FKAfusiontech1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.1% search growth over the last 90 days.
90K70KPrime Day '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/plantronics-bluetooth-earpiece/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$93K6%$185K9%$278K12%$371K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 37 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Poly Voyager 5200 Wireless Headset (Plantronics) - Single-Ear Bluetooth Headset w/Noise-Canceling Mic - Ergonomic Design - Voice Controls - Lightweight - Connect to Mobile/Tablet via Bluetooth**POLY**$66.28**4.1★25,731 rev](https://www.amazon.com/dp/B01H2RBQUG) [2**Poly - Voyager 4320 UC Wireless Headset + Charge Stand (Plantronics) - Headphones with Boom Mic - Connect to PC/Mac via USB-A Bluetooth Adapter Cell Phone via Bluetooth - Works with Teams Zoom &More**POLY**$133.32**3.9★350 rev](https://www.amazon.com/dp/B09BBSWV89) [3**Poly Voyager Legend Wireless Headset (Plantronics) - Single-Ear Bluetooth w/Noise-Canceling Mic - Voice Controls - Mute & Volume Buttons - Ergonomic Design -Connect to Mobile/Tablet via Bluetooth -FFP**POLY**$44.23**4.2★23,300 rev](https://www.amazon.com/dp/B00DQ5NU76) [4**Plantronics PLNC3220 Blackwire 3220**POLY**$33.11**4.4★4,006 rev](https://www.amazon.com/dp/B0775S8X5C) [5**Plantronics - CS540 Wireless DECT Headset (Poly) - Single Ear (Mono) Convertible (3 Wearing Styles) - Connects to Desk Phone - Noise Canceling Microphone**Plantronics**$126.93**4.1★504 rev](https://www.amazon.com/dp/B00R6WYK2O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluetooth Headset V5.3 Wireless Headset with Dual Noise-Canceling Microphones Portable Charging Case 300H Standby Time Hands Free Headphones for Computer/Cell Phones Trucker/Home/Office/Work**COMEXION**$54.13**364 rev6mo ago](https://www.amazon.com/dp/B0FVL4663D) [**PrancyBt Upgraded Wireless Headset with Mic for Work Bluetooth Headset with Noise Canceling Microphone with Dongle Charging Base & Mic Mute Wireless Headphones for Work from Home/PC/Computer**PrancyBt**$64.59**423 rev8mo ago](https://www.amazon.com/dp/B0FR98M1XL) [**Poly Voyager 4310 UC Wireless Headset & Charge Stand - Single-Ear Headset Connects PC/Mac/Mobile Phone via Bluetooth with USB-C to A Adapter & USB C Dongle & USB A-C Cable & Storage Bag**FKAfusiontech**$171.80**13 rev1y ago](https://www.amazon.com/dp/B0F8VQ6JB9) [**Poly Voyager Legend 50 UC Bluetooth Headset with Charging Case - 4 Noise-Canceling Mics AI NoiseBlockAI & WindSmart Tech - Bluetooth Headphones with Mic Smart Call Controls All-Day Comfort**POLY**$151.49**461 rev1y ago](https://www.amazon.com/dp/B0DV9WRC53) [**Poly Voyager Legend 50 - Bluetooth Headset - Wireless Headset with Mic - Four Noise-Canceling Mics AI Noise Block & WindSmart Technology - Connectivity & Smart Call Controls - All-Day Comfort**POLY**$88.81**633 rev1y ago](https://www.amazon.com/dp/B0DV9Y2LK2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Poly Voyager 4320 UC Wireless Headset (Plantronics) - Stereo Headphones w/Noise-Canceling Boom Mic - Connect PC/Mac/Mobile via Bluetooth - Works w/Teams Zoom & More - Amazon Exclusive**POLY**$150.59**4.1★**▲ 217%**](https://www.amazon.com/dp/B0C6FMM4W9) [**Poly - Voyager 4310 UC Wireless Headset + Charge Stand (Plantronics) - Single-Ear Headset- Connect to PC/Mac via USB-A Bluetooth Adapter Cell Phone via Bluetooth-Works w/Teams (Certified) Zoom&More**POLY**$122.21**4.1★**▲ 182%**](https://www.amazon.com/dp/B09BBS9B7G) [**Bluetooth Headset V5.3 Wireless Headset with Dual Noise-Canceling Microphones Portable Charging Case 300H Standby Time Hands Free Headphones for Computer/Cell Phones Trucker/Home/Office/Work**COMEXION**$54.13**4.3★**▲ 169%**](https://www.amazon.com/dp/B0FVL4663D) [**Plantronics Voyager Focus UC Bluetooth USB B825 202652-01 Headset (Renewed)**Plantronics**$97.40**3.9★**▲ 153%**](https://www.amazon.com/dp/B07PRDNB6V) [**Poly (Plantronics + Polycom) Voyager 4210 UC Series Bluetooth Wireless Headset**Plantronics**$43.07**4.4★**▲ 152%**](https://www.amazon.com/dp/B07HPDMG2Q)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**14%
*“Good Sound Quality”*
**Quality-Overall**10%
*“I like the build quality of this headset”*
**Noise Cancellation**6%
*“noise canceling is great”*
**Battery Life**6%
*“long lasting battery”*
**Connectivity-Overall**6%
*“Great Bluetooth”*
**Comfort-Overall**6%
*“Comfortable ear piece also”*
**Charging**5%
*“Charging is quick”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**4%
*“Excellent value”*
**Microphone**4%
*“Amazing voice recognition and clarity”*
### **What buyers complain about **
**Durability**9%
*“has started falling apart”*
**Connectivity-Overall**9%
*“Connection Issues”*
**Charging**8%
*“Does not charge”*
**Quality-Overall**8%
*“Just not good quality anymore, cheap junk”*
**Microphone**6%
*“Terrible mic quality”*
**Audio Quality**6%
*“Audio doesn't work”*
**Functionality-Overall**5%
*“Never worked”*
**Noise Cancellation**4%
*“not noise canceling”*
**Value For Money**4%
*“It was way more expensive”*
**Noise Level**3%
*“Not very loud”*
### **Top return reasons **
**Connectivity-Overall**17%
**Compatibility-Overall**12%
**Audio Quality**11%
**Size-Overall**8%
**Charging**8%
**Functionality-Overall**7%
**Microphone**4%
**Comfort-Overall**4%
**Advertised Vs Actual Product**3%
**Product Condition**3%
## **Common questions**
- **Is plantronics bluetooth earpiece profitable to sell on Amazon United States?**
- The niche generates $3.1M/yr across 37 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +39.1%. Flapen's verdict: Launch it (59/100).
- **How competitive is the plantronics bluetooth earpiece niche?**
- 8 brands and 253 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in plantronics bluetooth earpiece?**
- Top complaints mined from reviews: Durability, Connectivity-Overall, Charging. The return rate is 3.5%.
- **When does demand for plantronics bluetooth earpiece peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the plantronics bluetooth earpiece niche?**
- Listings span $32.49–$184.53; the average listing price is $88.69 (sweet spot $15–$100). The average incumbent carries 2,257 reviews — the moat a new listing must climb.
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