---
title: "Search terms — phone umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/phone-umbrella/search-terms"
last_updated: "2026-07-21T09:04:17.603Z"
locale: en
meta:
  description: "phone umbrella shows demand growing +318.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "phone umbrella shows demand growing +318.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — phone umbrella - Flapen"
---

# **phone umbrella**

**Worth a look**

Shows demand growing +318.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 100Conversion 43Competition 61Returns 46Price range 21Avg price 50Brand share 49Review moat 82Quality gap 95

**Growth**

**Incredible****+318.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****351.83**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$288K**

$288K/yr · 696K searches

**Avg price**

**Good****$11.99**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$5.51–$17.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100