---
title: "phone umbrella — $288K/yr Amazon United States Niche, Score 63/100 - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/phone-umbrella"
last_updated: "2026-07-20T20:02:45.003Z"
locale: en
meta:
description: "phone umbrella shows demand growing +318.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "phone umbrella shows demand growing +318.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "phone umbrella — $288K/yr Amazon United States Niche, Score 63/100 - Flapen"
---
# **phone umbrella**
**Worth a look**
Shows demand growing +318.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 100Conversion 43Competition 61Returns 46Price range 21Avg price 50Brand share 49Review moat 82Quality gap 95
**Growth**
**Incredible****+318.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****351.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$288K**
$288K/yr · 696K searches
**Avg price**
**Good****$11.99**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$5.51–$17.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, phone umbrella is a $288K/yr Amazon United States market (696K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$300K–$360K**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#303**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **162 days**
## **Competition**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 95%
**Open market**
**18%**
- Kiorafoto33% - CALDEVER15% - OUTXE12% - PAWxCLAW9% - heqxwl7% - hautllaif6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +318.9% search growth over the last 90 days.
80K60KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/phone-umbrella/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$58K30%$86K40%$115K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Phone Umbrella for Sun Magnetic Cellphone SunShade Shield Umbrella Universal Phone Sun Blocker Cover Visor for Beach Pool Accessories Travel Vacation Essentials Outdoor Video Photo Watching Anti-Glare**Kiorafoto**$15.97**4.4★1,348 rev](https://www.amazon.com/dp/B0CSW989KJ) [2**Phone Umbrella for Sun Shade Magnetic: Universal Anti-Glare Umbrella for iPhone UPF45+ Heat UV Protection Thumbs Up Women Teen Girl Gifts Trendy Stuff Pool Travel Beach Accessories Vacation Essentials**CALDEVER**$15.61**4.3★66 rev](https://www.amazon.com/dp/B0GLY3PND3) [3**Phone Umbrella for Sun Shade Magnetic: Universal Thumbs Up Cell Phone SunShade Shield for iPhone UV Protection Anti-Glare for Pool Travel Beach Essentials Gifts for Fathers Day Men Teens Boys Women**CALDEVER**$15.02**3.7★78 rev](https://www.amazon.com/dp/B0GLY464XG) [4**Cell Phone Umbrella Sun Shade Suction Cup Stand (Pink)**heqxwl**$7.95**3.9★188 rev](https://www.amazon.com/dp/B0D7HPRRX2) [5**Phone Umbrella - Anti-Glare Sun Shade Phone Umbrella for Sun iPhone Clip On umbrella for phone sun shade Protects from Sunlight and Glare Outdoor Activities Universal Fit for All Smartphones (Black)**PAWxCLAW**$15.39**4.0★283 rev](https://www.amazon.com/dp/B0F265KGJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Phone Umbrella UPF 45+ Clip-On Phone Umbrella Mini Tanning Cellphone Sun Shade Screen UV Protection for iPhone iPad Laptop Kindle Outdoor Travel Beach Pool Gifts Accessories Vacation Essentials**Kiorafoto**$17.59**34 rev3mo ago](https://www.amazon.com/dp/B0GS8W3BTL) [**Phone Umbrella for Sun Shade Magnetic: Universal Anti-Glare Umbrella for iPhone UPF45+ Heat UV Protection Thumbs Up Women Teen Girl Gifts Trendy Stuff Pool Travel Beach Accessories Vacation Essentials**CALDEVER**$15.61**66 rev5mo ago](https://www.amazon.com/dp/B0GLY3PND3) [**Phone Umbrella for Sun Shade Magnetic: Universal Thumbs Up Cell Phone SunShade Shield for iPhone UV Protection Anti-Glare for Pool Travel Beach Essentials Gifts for Fathers Day Men Teens Boys Women**CALDEVER**$15.02**78 rev5mo ago](https://www.amazon.com/dp/B0GLY464XG) [**OUTXE Magnetic Phone Umbrella 2026 Upgrade Sun Shade | Mini Universal for Cell iPhone Android Kindle (Black)**OUTXE**$14.04**43 rev5mo ago](https://www.amazon.com/dp/B0GHQHGMYV) [**HZZADZXW Cell Phone Umbrella for Sun Shade Universal Adjustable Stand with Cute Piggy Suction Cup Outdoor Anti-Reflective Glare Blocking Cell Phone Sun Visor Pink**HZZADZXW**$7.12**44 rev1y ago](https://www.amazon.com/dp/B0FFM9RSP6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OUTXE Magnetic Phone Umbrella 2026 Upgrade Sun Shade | Mini Universal for Cell iPhone Android Kindle (Black)**OUTXE**$14.04**4.0★**▲ 64%**](https://www.amazon.com/dp/B0GHQHGMYV) [**Phone Umbrella for Sun Shade Magnetic: Universal Anti-Glare Umbrella for iPhone UPF45+ Heat UV Protection Thumbs Up Women Teen Girl Gifts Trendy Stuff Pool Travel Beach Accessories Vacation Essentials**CALDEVER**$15.61**4.3★**▲ 64%**](https://www.amazon.com/dp/B0GLY3PND3) [**Phone Umbrella UPF 45+ Clip-On Phone Umbrella Mini Tanning Cellphone Sun Shade Screen UV Protection for iPhone iPad Laptop Kindle Outdoor Travel Beach Pool Gifts Accessories Vacation Essentials**Kiorafoto**$17.59**4.5★**▲ 63%**](https://www.amazon.com/dp/B0GS8W3BTL) [**Magnetic Cellphone Umbrella for Sun Universal Cute Phone Umbrella Sunshade with 360Adjustable & Rotatable Phone Ring Outdoor Anti-reflective Sun Visor for Cellphone/Android/Kindle Vacation Essentials**Kiorafoto**$15.34**4.4★**▲ 59%**](https://www.amazon.com/dp/B0D1Y6JXZN) [**Phone Umbrella for Sun Shade Magnetic: Universal Thumbs Up Cell Phone SunShade Shield for iPhone UV Protection Anti-Glare for Pool Travel Beach Essentials Gifts for Fathers Day Men Teens Boys Women**CALDEVER**$15.02**3.7★**▲ 49%**](https://www.amazon.com/dp/B0GLY464XG)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**12%
*“Easy to use”*
**Magnetic Strength/Adsorption**10%
*“Strong magnet”*
**Quality-Overall**10%
*“Cute product”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Durability**6%
*“seems pretty durable”*
**Value For Money**5%
*“good price”*
**Size-Overall**5%
*“Fits easily”*
**Adjustability/Rotatability/Reclining**5%
*“It's fully adjustable”*
**Design-Overall**4%
*“Appearance is very cute”*
**Gifting Purpose**4%
*“Fun gift”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Didnt work”*
**Magnetic Strength/Adsorption**9%
*“Did not stick to the magnet on my Samsung phone case”*
**Size-Overall**8%
*“To large”*
**Adhesion/Stickiness**7%
*“Wont stick”*
**Durability**7%
*“now it's broken”*
**Value For Money**5%
*“It's i expensive for a reason”*
**Ease Of Use**5%
*“the clip comes off too easy”*
**Strength**4%
*“It's a bit wobbly”*
**Quality-Overall**4%
*“Garbage”*
**Weight Heavy**4%
*“It's a bit bulky”*
### **Top return reasons **
**Size-Overall**20%
**Magnetic Strength/Adsorption**14%
**Functionality-Overall**12%
**Defective Material/Parts**7%
**Color**6%
**Compatibility-Overall**6%
**Adhesion/Stickiness**6%
**Advertised Vs Actual Product**5%
**Add-Ons/Attachments**4%
**Value For Money**3%
## **Common questions**
- **Is phone umbrella profitable to sell on Amazon United States?**
- The niche generates $288K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +318.9%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the phone umbrella niche?**
- 13 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in phone umbrella?**
- Top complaints mined from reviews: Functionality-Overall, Magnetic Strength/Adsorption, Size-Overall. The return rate is 3.5%.
- **When does demand for phone umbrella peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 16.0× the quietest.
- **What does it cost to enter the phone umbrella niche?**
- Listings span $5.51–$17.59; the average listing price is $11.99 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.
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