--- title: "Phone Protector Iphone 13 — $2.1M/yr Amazon US Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/us/cell-phones-accessories/phone-protector-iphone-13" last_updated: "2026-08-09T13:41:27.955Z" locale: en meta: description: "Niche score 50/100 · $2.1M/yr market · 3.2M searches/yr. A deep review moat (420,721 avg reviews) keeps it on the watch list. Data updated Jul 2026." "og:description": "Niche score 50/100 · $2.1M/yr market · 3.2M searches/yr. A deep review moat (420,721 avg reviews) keeps it on the watch list. Data updated Jul 2026." "og:title": "Phone Protector Iphone 13 — $2.1M/yr Amazon US Niche (2026) - Flapen" --- # **phone protector iphone 13** **Worth a look** Shows a $2.1M/yr market, but a deep review moat (420,721 avg reviews) keeps it on the watch list. Market size 95Growth 22Conversion 59Competition 31Returns 90Price range 85Avg price 59Brand share 12Review moat 0Quality gap 42 **Market size** **Incredible****$2.1M** $2.1M/yr · 3.2M searches **Returns** **Great****1.3%** return rate — above 5% kills the launch gate **Price range** **Great****$6.02–$76.76** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Conversion** **Good****5.1%** search→purchase rate — share of searches ending in a sale **Avg price** **Good****$13.07** avg listing price — sweet spot $15–$100 **Quality gap** **Okay****4.5★** avg incumbent rating — lower means beatable quality **Competition** **Okay****67%** top-5 click share — leaders hold, buyers still browse **Growth** **Bad****-5.1%** 90-day search growth — must beat 0% to launch **Brand share** **Bad****95%** top-5 brand share — brand-locked demand **Review moat** **Bad****420,721.45** avg incumbent reviews — the moat a new listing must climb According to Flapen's Amazon United States niche tracking, phone protector iphone 13 is a $2.1M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100. Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **phone protector iphone 13 market data**
**Units sold / yr**
**125K–150K**
avg 4,000–5,000/product
**Revenue / yr**
**$1.6M–$2.0M**
units × avg price
**Conversion rate**
**5.1%**
**Avg BSR**
**#18**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**95%**
**Out of stock**
**0.0%**
**Avg brand age**
**39 months**
**Avg seller age**
**166 days**
## **Competition & brand share** The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them. **Brands** **7 **▼falling **Sellers** **23** **Top-5 brand share** **95%** Top 20: 100% **Top-5 click share** **67%** Top 20: 100% **Open market** **2%** - Ailun79% - UGG5% - MAGIC JOHN4% - PEHAEL4% - Spigen3% - JETech3% - Open — no brand owns it (1 brand, 2%) ## **Demand & seasonality** Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days. 100K60KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.2× [**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/phone-protector-iphone-13/trend) ## **Top phone protector iphone 13 search terms** - **screen protector**1.4M/yr-12.1%1.4% conv. - **cell phone screen protectors**271K/yr-5.9%0.8% conv. - **privacy screen protector**346K/yr-11.3%0.6% conv. - **iphone screen protector**307K/yr-3.9%3.9% conv. - **phone screen protector**240K/yr+8.4%2.5% conv. - **protector**100K/yr+27.6%0.1% conv. - **phone protector**71K/yr+41.0%1.2% conv. - **iphone privacy screen protector**71K/yr+3.5%1.5% conv. - **screen protectors**50K/yr+27.2%0.9% conv. - **screen protector privacy**47K/yr-5.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/phone-protector-iphone-13/search-terms) ## **Top phone protector iphone 13 products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%10%$210K20%$420K30%$630K40%$840K1001K10K100K1.0M10.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 20 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Ailun Screen Protector for iPhone 16 / iPhone 15 / iPhone 15 Pro [6.1 Inch] Display 3 Pack Tempered Glass Dynamic Island Compatible Case Friendly [Not for iPhone 16 Pro 6.3 Inch].](https://m.media-amazon.com/images/I/41nZ7joe65L.jpg)**Ailun Screen Protector for iPhone 16 / iPhone 15 / iPhone 15 Pro \[6.1 Inch\] Display 3 Pack Tempered Glass Dynamic Island Compatible Case Friendly \[Not for iPhone 16 Pro 6.3 Inch\].**Ailun**$6.25**4.6★1,133,565 rev](https://www.amazon.com/dp/B0CCYM3F1V) [2![Ailun Privacy Screen Protector for iPhone 17e / iPhone 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro [6.1 Inch] 2 Pack Anti Spy Private Tempered Glass Case Friendly [Not for iPhone 16 6.1 Inch]](https://m.media-amazon.com/images/I/41BTcRUr-ZL.jpg)**Ailun Privacy Screen Protector for iPhone 17e / iPhone 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro \[6.1 Inch\] 2 Pack Anti Spy Private Tempered Glass Case Friendly \[Not for iPhone 16 6.1 Inch\]**Ailun**$7.02**4.4★164,820 rev](https://www.amazon.com/dp/B09F2JY5FF) [3![Ailun Screen Protector for iPhone 17e / iPhone 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro [6.1 Inch] Display 3 Pack Tempered Glass Case Friendly [Not for iPhone 16 6.1 Inch]](https://m.media-amazon.com/images/I/41YKFO7q5TL.jpg)**Ailun Screen Protector for iPhone 17e / iPhone 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro \[6.1 Inch\] Display 3 Pack Tempered Glass Case Friendly \[Not for iPhone 16 6.1 Inch\]**Ailun**$6.02**4.6★1,133,565 rev](https://www.amazon.com/dp/B09CSSP9C1) [4![Ailun 3 Pack Screen Protector for iPhone 17 / iPhone 16 Pro [6.3 inch] with Installation Frame Dynamic Island Compatible Case Friendly[Not for iPhone16/16Plus/16Pro Max/17Pro/17Pro Max/Air]](https://m.media-amazon.com/images/I/41mPFRJyu5L.jpg)**Ailun 3 Pack Screen Protector for iPhone 17 / iPhone 16 Pro \[6.3 inch\] with Installation Frame Dynamic Island Compatible Case Friendly\[Not for iPhone16/16Plus/16Pro Max/17Pro/17Pro Max/Air\]**Ailun**$7.03**4.6★1,133,565 rev](https://www.amazon.com/dp/B0D9LJF7BY) [5![UGG PROTECTOR](https://m.media-amazon.com/images/I/31f4S3DpT5L.jpg)**UGG PROTECTOR**UGG**$15.87**4.6★7,424 rev](https://www.amazon.com/dp/B0DQLPZJ95) **~~View all top sellers →~~** ### **Newest** by launch date [![PEHAEL 3+3 Pack for iPhone 17 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free [6.9 inch]](https://m.media-amazon.com/images/I/41EaXVzXrsL.jpg)**PEHAEL 3+3 Pack for iPhone 17 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free \[6.9 inch\]**PEHAEL**$9.28**198,375 rev12mo ago](https://www.amazon.com/dp/B0FH4ZWQ6X) [![UGG PROTECTOR](https://m.media-amazon.com/images/I/31f4S3DpT5L.jpg)**UGG PROTECTOR**UGG**$15.87**7,424 rev1y ago](https://www.amazon.com/dp/B0DQLPZJ95) [![MAGIC JOHN 2 Pack for iPhone 16 Pro [6.3 inch] Tempered Glass Screen Protector HD Clear Bubble Free Easy Installation Auto Dust-Elimination 16Pro 6.3](https://m.media-amazon.com/images/I/51RPIVWqj0L.jpg)**MAGIC JOHN 2 Pack for iPhone 16 Pro \[6.3 inch\] Tempered Glass Screen Protector HD Clear Bubble Free Easy Installation Auto Dust-Elimination 16Pro 6.3**MAGIC JOHN**$18.28**4,335 rev1y ago](https://www.amazon.com/dp/B0DHYWKWBG) [![Spigen AluminaCore Tempered Glass Screen Protector [Glas.tR EZ Fit] designed for iPhone 17 Pro | iPhone 17 | iPhone 16 Pro [2 Pack] 9H+ Hardness Aluminum-Enhanced Durability](https://m.media-amazon.com/images/I/41H8xvtsymL.jpg)**Spigen AluminaCore Tempered Glass Screen Protector \[Glas.tR EZ Fit\] designed for iPhone 17 Pro | iPhone 17 | iPhone 16 Pro \[2 Pack\] 9H+ Hardness Aluminum-Enhanced Durability**Spigen**$19.51**226,178 rev1y ago](https://www.amazon.com/dp/B0D84YX465) [![Ailun 3 Pack Screen Protector for iPhone 17 / iPhone 16 Pro [6.3 inch] with Installation Frame Dynamic Island Compatible Case Friendly[Not for iPhone16/16Plus/16Pro Max/17Pro/17Pro Max/Air]](https://m.media-amazon.com/images/I/41mPFRJyu5L.jpg)**Ailun 3 Pack Screen Protector for iPhone 17 / iPhone 16 Pro \[6.3 inch\] with Installation Frame Dynamic Island Compatible Case Friendly\[Not for iPhone16/16Plus/16Pro Max/17Pro/17Pro Max/Air\]**Ailun**$7.03**1,133,565 rev1y ago](https://www.amazon.com/dp/B0D9LJF7BY) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Champion Sports 17 Outside Plastic Shield Pro Model Umpire Chest Protector - Soft Foam Padded Chest Protector - Adult](https://m.media-amazon.com/images/I/41ZCG1qdJ9L.jpg)**Champion Sports 17 Outside Plastic Shield Pro Model Umpire Chest Protector - Soft Foam Padded Chest Protector - Adult**Champion Sports**$76.76**4.5★**▲ 259%**](https://www.amazon.com/dp/B0029VSPHI) [![UGG PROTECTOR](https://m.media-amazon.com/images/I/31f4S3DpT5L.jpg)**UGG PROTECTOR**UGG**$15.87**4.6★**▲ 194%**](https://www.amazon.com/dp/B0DQLPZJ95) [![PEHAEL 3+3 Pack for iPhone 17 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free [6.9 inch]](https://m.media-amazon.com/images/I/41EaXVzXrsL.jpg)**PEHAEL 3+3 Pack for iPhone 17 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free \[6.9 inch\]**PEHAEL**$9.28**4.4★**▲ 114%**](https://www.amazon.com/dp/B0FH4ZWQ6X) [![PEHAEL 3 Pack for iPhone 17e/iPhone 16e/iPhone 14/iPhone 13/iPhone 13 Pro Privacy Screen Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free [6.1 inch]](https://m.media-amazon.com/images/I/41zI43YJMYL.jpg)**PEHAEL 3 Pack for iPhone 17e/iPhone 16e/iPhone 14/iPhone 13/iPhone 13 Pro Privacy Screen Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free \[6.1 inch\]**PEHAEL**$7.12**4.4★**▲ 71%**](https://www.amazon.com/dp/B09CFZD2TC) [![Ailun 3 Pack Screen Protector for iPhone 17 / iPhone 16 Pro [6.3 inch] with Installation Frame Dynamic Island Compatible Case Friendly[Not for iPhone16/16Plus/16Pro Max/17Pro/17Pro Max/Air]](https://m.media-amazon.com/images/I/41mPFRJyu5L.jpg)**Ailun 3 Pack Screen Protector for iPhone 17 / iPhone 16 Pro \[6.3 inch\] with Installation Frame Dynamic Island Compatible Case Friendly\[Not for iPhone16/16Plus/16Pro Max/17Pro/17Pro Max/Air\]**Ailun**$7.03**4.6★**▲ 40%**](https://www.amazon.com/dp/B0D9LJF7BY) **~~View all trending →~~** ## **What buyers say about phone protector iphone 13** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**17% *“The quality is solid”* **Drop/Impact Protection**14% *“Great Protector”* **Assembly/Installation**11% *“EASY to install”* **Value For Money**11% *“Good for price”* **Size-Overall**11% *“Fit exactly as needed”* **Ease Of Use**8% *“Easy Peasy”* **Advertised Vs Actual Product**6% *“ACCURATE DESCRIPTION”* **Durability**4% *“it never cracked”* **Security**3% *“Great Privacy”* **Efficiency**2% *“Effective”* ### **What buyers complain about ** **Durability**19% *“broke within a week”* **Size-Overall**13% *“Slightly too big”* **Quality-Overall**11% *“Cheap Quality”* **Security**6% *“not as much security as I was hoping”* **Strength**4% *“Not Sturdy Enough”* **Value For Money**4% *“Therefore, the low price is not really great”* **Adhesion/Stickiness**4% *“bad adhesive”* **Compatibility-Overall**3% *“cant use face Id with this on”* **Functionality-Overall**3% *“Didn't work”* **Ease Of Use**2% *“Not easy to apply”* ### **Top return reasons ** **Size-Overall**62% **Compatibility-Overall**10% **Value For Money**5% **Adhesion/Stickiness**4% **Advertised Vs Actual Product**4% **Functionality-Overall**2% **Defective Material/Parts**2% **Quality-Overall**2% **Security**1% **Product Condition**1% ## **Common questions**
**Is phone protector iphone 13 profitable to sell on Amazon United States?**
The niche generates $2.1M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (50/100).
**How competitive is the phone protector iphone 13 niche?**
7 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
**What do buyers complain about in phone protector iphone 13?**
Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.3%.
**When does demand for phone protector iphone 13 peak?**
Demand is steady year-round — the busiest month runs 1.2× the quietest.
**What does it cost to enter the phone protector iphone 13 niche?**
Listings span $6.02–$76.76; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 420,721 reviews — the moat a new listing must climb.
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