---
title: "Search terms — phone lanyard - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/phone-lanyard/search-terms"
last_updated: "2026-07-21T10:19:56.845Z"
locale: en
meta:
  description: "phone lanyard clears our launch bar: a $1.8M/yr market growing +44.6% this quarter with returns at 4.6%. Data updated Jul 2026."
  "og:description": "phone lanyard clears our launch bar: a $1.8M/yr market growing +44.6% this quarter with returns at 4.6%. Data updated Jul 2026."
  "og:title": "Search terms — phone lanyard - Flapen"
---

# **phone lanyard**

**Launch it**

A $1.8M/yr market growing +44.6% this quarter with returns at 4.6% — clears our launch bar.

Market size 92Growth 65Conversion 29Competition 48Returns 37Price range 63Avg price 54Brand share 61Review moat 43Quality gap 55

**Market size**

**Great****$1.8M**

$1.8M/yr · 6.2M searches

**Growth**

**Good****+44.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$6.58–$29.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.48**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,178.87**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale