---
title: "phone lanyard — $1.8M/yr Amazon United States Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/phone-lanyard"
last_updated: "2026-07-20T20:02:55.604Z"
locale: en
meta:
description: "phone lanyard clears our launch bar: a $1.8M/yr market growing +44.6% this quarter with returns at 4.6%. Data updated Jul 2026."
"og:description": "phone lanyard clears our launch bar: a $1.8M/yr market growing +44.6% this quarter with returns at 4.6%. Data updated Jul 2026."
"og:title": "phone lanyard — $1.8M/yr Amazon United States Niche, Score 57/100 - Flapen"
---
# **phone lanyard**
**Launch it**
A $1.8M/yr market growing +44.6% this quarter with returns at 4.6% — clears our launch bar.
Market size 92Growth 65Conversion 29Competition 48Returns 37Price range 63Avg price 54Brand share 61Review moat 43Quality gap 55
**Market size**
**Great****$1.8M**
$1.8M/yr · 6.2M searches
**Growth**
**Good****+44.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.58–$29.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.48**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,178.87**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, phone lanyard is a $1.8M/yr Amazon United States market (6.2M searches/yr). The top 5 brands hold 68% of demand. Verdict: Launch it — 57/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.6M–$1.9M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **163 days**
## **Competition**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**27%**
- CACOE26% - SURPHY16% - Tiostep13% - Yonlevres9% - MoKo5% - XANGNIER5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.6% search growth over the last 90 days.
200K150KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/phone-lanyard/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$181K20%$362K30%$543K40%$724K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)**CACOE**$9.64**4.4★10,278 rev](https://www.amazon.com/dp/B09WMG2GPM) [2**Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black**Tiostep**$12.69**4.4★1,943 rev](https://www.amazon.com/dp/B0DSFMCP2T) [3**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**Yonlevres**$8.15**4.5★2,279 rev](https://www.amazon.com/dp/B0DR8PPQPY) [4**SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray**SURPHY**$8.63**4.6★4,737 rev](https://www.amazon.com/dp/B0CMLRZJRD) [5**SURPHY Phone Lanyard for Cellphone Case Phone Strap Crossbody with 2 Pack Tether Tab Premium Metal Buckles Cellphone Lanyard Crossbody for Women and Men Pink & Purple**SURPHY**$13.02**4.4★3,205 rev](https://www.amazon.com/dp/B0D4V92G4J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MoKo Anti-theft Phone Tether Phone Lanyard Retractable Steel Line Cellphone Strap with Locking Carabiner and Metal 360 Tether Tab for Outdoor Skiing Hiking Climbing Fishing Black**MoKo**$14.21**228 rev8mo ago](https://www.amazon.com/dp/B0FXZR61Y9) [**Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard with Anti-Theft Zipper Pouch Detachable Quilted Wrist Wallet with RFID and ID Window for Daily and Travel**Tiostep**$18.79**422 rev11mo ago](https://www.amazon.com/dp/B0FHCSQ7JY) [**ClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)**ClutchLoop**$29.56**367 rev1y ago](https://www.amazon.com/dp/B0FFV932ZL) [**Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black**Tiostep**$12.69**1,943 rev1y ago](https://www.amazon.com/dp/B0DSFMCP2T) [**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**Yonlevres**$8.15**2,279 rev1y ago](https://www.amazon.com/dp/B0DR8PPQPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MoKo Anti-theft Phone Tether Phone Lanyard Retractable Steel Line Cellphone Strap with Locking Carabiner and Metal 360 Tether Tab for Outdoor Skiing Hiking Climbing Fishing Black**MoKo**$14.21**3.9★**▲ 61%**](https://www.amazon.com/dp/B0FXZR61Y9) [**ClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)**ClutchLoop**$29.56**4.2★**▲ 52%**](https://www.amazon.com/dp/B0FFV932ZL) [**MOUTAKEY Metal Cell Phone chain Crossbody Phone lanyard with 2 Tether Tabs Detachable iPhone Chain Crossbody Strap Non-rusting Solid iPhone Lanyard for Women Girls Travel Shopping Party Camping**MOUTAKEY**$18.16**4.5★**▲ 33%**](https://www.amazon.com/dp/B0DBQ6GRQ4) [**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**Yonlevres**$8.15**4.5★**▲ 30%**](https://www.amazon.com/dp/B0DR8PPQPY) [**SURPHY Phone Lanyard Adjustable Phone Strap Crossbody with 2 Pack Cell Phone Tether Tab Premium Metal Buckles Skin-Friendly Universal Cell Phone Lanyard Crossbody for Women and Men Black**SURPHY**$15.20**4.4★**▲ 22%**](https://www.amazon.com/dp/B0DG2L2HND)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Decent quality”*
**Ease Of Use**11%
*“Easy to use”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Strength**7%
*“the cord is very strong”*
**Security**5%
*“Very secure”*
**Portability**5%
*“Great for Travel”*
**Value For Money**5%
*“Good value for money”*
**Size-Overall**5%
*“Love the length”*
**Durability**4%
*“Durable product”*
**Comfort-Overall**4%
*“Comfortable to wear”*
### **What buyers complain about **
**Durability**14%
*“Doesnt last”*
**Charging**10%
*“Difficult Charging”*
**Size-Overall**8%
*“Doesn't fit”*
**Quality-Overall**6%
*“Cheap poor quality”*
**Strength**5%
*“not that strong”*
**Weight Heavy**4%
*“Heavy bulky”*
**Functionality-Overall**3%
*“completely not functional”*
**Compatibility-Overall**3%
*“Doesnt work with the case”*
**Ease Of Use**3%
*“I cant use it”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions at all”*
### **Top return reasons **
**Size-Overall**21%
**Length**11%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Compatibility-Overall**5%
**Quality-Overall**5%
**Value For Money**4%
**Charging**4%
**Weight Heavy**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is phone lanyard profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +44.6%. Flapen's verdict: Launch it (57/100).
- **How competitive is the phone lanyard niche?**
- 16 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in phone lanyard?**
- Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 4.6%.
- **When does demand for phone lanyard peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the phone lanyard niche?**
- Listings span $6.58–$29.56; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 2,179 reviews — the moat a new listing must climb.
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