---
title: "Phone Charm — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/phone-charm"
last_updated: "2026-08-09T11:43:51.627Z"
locale: en
meta:
description: "Niche score 41/100 · $1.3M/yr market · 8.7M searches/yr · $12.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $1.3M/yr market · 8.7M searches/yr · $12.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phone Charm — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **phone charm**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 83Growth 24Conversion 16Competition 16Returns 32Price range 57Avg price 54Brand share 36Review moat 44Quality gap 62
**Market size**
**Great****$1.3M**
$1.3M/yr · 8.7M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.22–$29.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.42**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,110.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, phone charm is a $1.3M/yr Amazon United States market (8.7M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phone charm market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**13%**
- MOUTAKEY34% - SURPHY31% - Lostars8% - CACOE5% - Yonlevres5% - Tiostep4% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
175K125KHoliday '24Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/phone-charm/trend)
## **Top phone charm search terms**
- **phone charm**2.4M/yr-17.8%0.1% conv. - **phone wrist strap**1.3M/yr+35.0%0.5% conv. - **phone accessories**1.3M/yr-19.1%0.0% conv. - **phone charms**702K/yr-20.0%0.1% conv. - **phone chain**445K/yr+11.6%0.3% conv. - **phone wristlet**309K/yr+14.5%0.2% conv. - **phone charm wrist strap**238K/yr+32.7%0.2% conv. - **iphone wrist strap**202K/yr+13.1%0.7% conv. - **cell phone wrist strap**166K/yr+18.0%0.4% conv. - **wrist strap for phone case**173K/yr-3.2%0.6% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/phone-charm/search-terms)
## **Top phone charm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$134K20%$267K30%$401K40%$535K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking**MOUTAKEY**$13.55**4.5★668 rev](https://www.amazon.com/dp/B0DGPM773X) [2**SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray**SURPHY**$8.63**4.6★4,737 rev](https://www.amazon.com/dp/B0CMLRZJRD) [3**Lostars Marble Beaded Phone Wrist Strap Detachable Phone Bracelet Strap with Tether Tab Hands-Free Wristlet Strap (Rose Quartz)**Lostars**$9.50**4.1★1,307 rev](https://www.amazon.com/dp/B0C8D99XWJ) [4**CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)**CACOE**$9.64**4.4★10,278 rev](https://www.amazon.com/dp/B09WMG2GPM) [5**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**Yonlevres**$8.15**4.5★2,279 rev](https://www.amazon.com/dp/B0DR8PPQPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black**KuakeCase**$12.89**65 rev7mo ago](https://www.amazon.com/dp/B0FSDXTGKC) [**2 Pcs Phone Charm Strap Universal Hand Phone Wrist Strap Camera Lanyard Pearl Beaded Cute Chain String Accessories Universal for iPhone 16 Pro Max Samsung Women Girls Phones Bag Keychain Beach Style**Casecond**$10.90**160 rev1y ago](https://www.amazon.com/dp/B0FGPDB11Y) [**ClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)**ClutchLoop**$29.56**367 rev1y ago](https://www.amazon.com/dp/B0FFV932ZL) [**Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black**Tiostep**$12.69**1,943 rev1y ago](https://www.amazon.com/dp/B0DSFMCP2T) [**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**Yonlevres**$8.15**2,279 rev1y ago](https://www.amazon.com/dp/B0DR8PPQPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)**ClutchLoop**$29.56**4.2★**▲ 61%**](https://www.amazon.com/dp/B0FFV932ZL) [**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**Yonlevres**$8.15**4.5★**▲ 58%**](https://www.amazon.com/dp/B0DR8PPQPY) [**KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black**KuakeCase**$12.89**4.2★**▲ 58%**](https://www.amazon.com/dp/B0FSDXTGKC) [**CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)**CACOE**$9.64**4.4★**▲ 47%**](https://www.amazon.com/dp/B09WMG2GPM) [**MOUTAKEY Metal Cell Phone chain Crossbody Phone lanyard with 2 Tether Tabs Detachable iPhone Chain Crossbody Strap Non-rusting Solid iPhone Lanyard for Women Girls Travel Shopping Party Camping**MOUTAKEY**$18.16**4.5★**▲ 34%**](https://www.amazon.com/dp/B0DBQ6GRQ4)
**~~View all trending →~~**
## **What buyers say about phone charm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good quality, Makes you feel secure”*
**Ease Of Use**9%
*“Easy to use”*
**Strength**8%
*“The ring is sturdy”*
**Advertised Vs Actual Product**8%
*“Accurate description”*
**Size-Overall**7%
*“Great size”*
**Value For Money**6%
*“Good price”*
**Durability**6%
*“It seems durable”*
**Security**5%
*“Pretty awesome and secure,”*
**Portability**5%
*“Great for travel”*
**Color**4%
*“The color is perfect”*
### **What buyers complain about **
**Durability**27%
*“didnt last”*
**Quality-Overall**9%
*“Bad quality”*
**Charging**7%
*“Charging interrupted”*
**Size-Overall**6%
*“Is bigger than I thought”*
**Strength**4%
*“Not strong enough”*
**Value For Money**3%
*“Not sure its worth the price”*
**Weight Heavy**3%
*“Item is really heavy”*
**Ease Of Use**2%
*“can't even use it”*
**Compatibility-Overall**2%
*“Phone does not fit completely back in case after this attached”*
**Functionality-Overall**2%
*“Impossible to take a picture or make a phone call while the cord is pulling to retract”*
### **Top return reasons **
**Size-Overall**25%
**Length**11%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**5%
**Functionality-Overall**5%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Value For Money**4%
**Charging**3%
**Weight Heavy**3%
## **Common questions**
- **Is phone charm profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the phone charm niche?**
- 12 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in phone charm?**
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 4.5%.
- **When does demand for phone charm peak?**
- Demand peaks in May–Jun; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the phone charm niche?**
- Listings span $4.22–$29.56; the average listing price is $12.42 (sweet spot $15–$100). The average incumbent carries 2,110 reviews — the moat a new listing must climb.
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