---
title: "Phone Case with Strap — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/phone-case-with-strap"
last_updated: "2026-08-09T13:41:44.118Z"
locale: en
meta:
description: "Niche score 34/100 · $59K/yr market · 455K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $59K/yr market · 455K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phone Case with Strap — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **phone case with strap**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 47Conversion 15Competition 30Returns 30Price range 30Avg price 38Brand share 43Review moat 39Quality gap 60
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+18.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,633.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.60**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$6.58–$18.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$59K**
$59K/yr · 455K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, phone case with strap is a $59K/yr Amazon United States market (455K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 34/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phone case with strap market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$64K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- SURPHY30% - CACOE27% - Yonlevres8% - Tiostep7% - MOUTAKEY6% - Doormoon6% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.
13K8KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/phone-case-with-strap/trend)
## **Top phone case with strap search terms**
- **phone case with strap**156K/yr+16.8%0.4% conv. - **iphone case with strap**64K/yr+18.6%0.4% conv. - **phone case lanyard**38K/yr+12.0%0.8% conv. - **phone case with lanyard**24K/yr+55.4%0.5% conv. - **cell phone case with strap**21K/yr+60.7%0.5% conv. - **lanyard phone case**23K/yr+19.7%0.4% conv. - **phone carrying case with strap**23K/yr-2.4%0.5% conv. - **iphone carrying case with strap**16K/yr-10.6%0.9% conv. - **iphone case strap**14K/yr+4.4%0.6% conv. - **iphone case with lanyard**12K/yr+28.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/phone-case-with-strap/search-terms)
## **Top phone case with strap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)**CACOE**$9.64**4.4★10,278 rev](https://www.amazon.com/dp/B09WMG2GPM) [2**SURPHY Phone Lanyard for Cellphone Case Phone Strap Crossbody with 2 Pack Tether Tab Premium Metal Buckles Cellphone Lanyard Crossbody for Women and Men Pink & Purple**SURPHY**$13.02**4.4★3,205 rev](https://www.amazon.com/dp/B0D4V92G4J) [3**SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray**SURPHY**$8.63**4.6★4,737 rev](https://www.amazon.com/dp/B0CMLRZJRD) [4**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**Yonlevres**$8.15**4.5★2,279 rev](https://www.amazon.com/dp/B0DR8PPQPY) [5**Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black**Tiostep**$12.69**4.4★1,943 rev](https://www.amazon.com/dp/B0DSFMCP2T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black**KuakeCase**$12.89**65 rev7mo ago](https://www.amazon.com/dp/B0FSDXTGKC) [**MoKo Anti-theft Phone Tether Phone Lanyard Retractable Steel Line Cellphone Strap with Locking Carabiner and Metal 360 Tether Tab for Outdoor Skiing Hiking Climbing Fishing Black**MoKo**$14.21**228 rev8mo ago](https://www.amazon.com/dp/B0FXZR61Y9) [**CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2Patches Universal Multifuctional Lanyards Compatible with Most Smartphones(Black+Gray)**CACOE**$9.35**170 rev1y ago](https://www.amazon.com/dp/B0F6SWGL5Z) [**Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black**Tiostep**$12.69**1,943 rev1y ago](https://www.amazon.com/dp/B0DSFMCP2T) [**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**Yonlevres**$8.15**2,279 rev1y ago](https://www.amazon.com/dp/B0DR8PPQPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black**KuakeCase**$12.89**4.2★**▲ 69%**](https://www.amazon.com/dp/B0FSDXTGKC) [**MoKo Anti-theft Phone Tether Phone Lanyard Retractable Steel Line Cellphone Strap with Locking Carabiner and Metal 360 Tether Tab for Outdoor Skiing Hiking Climbing Fishing Black**MoKo**$14.21**3.9★**▲ 66%**](https://www.amazon.com/dp/B0FXZR61Y9) [**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**Yonlevres**$8.15**4.5★**▲ 45%**](https://www.amazon.com/dp/B0DR8PPQPY) [**XANGNIER Clip and Go Strap for Phone with Wallet Crossbody Phone Strap with Zippered Wallet Adjustable Anti Theft Cellphone Lanyard for Women Cellphone Chain Accessories Multicolor 5**XANGNIER**$9.71**4.4★**▲ 43%**](https://www.amazon.com/dp/B0DK4MWFQ9) [**CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2Patches Universal Multifuctional Lanyards Compatible with Most Smartphones(Black+Gray)**CACOE**$9.35**4.2★**▲ 26%**](https://www.amazon.com/dp/B0F6SWGL5Z)
**~~View all trending →~~**
## **What buyers say about phone case with strap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good quality, Makes you feel secure”*
**Ease Of Use**11%
*“Easy to use”*
**Size-Overall**8%
*“Nice and small”*
**Advertised Vs Actual Product**8%
*“Does the job”*
**Value For Money**6%
*“Good value for money”*
**Strength**6%
*“well built”*
**Portability**5%
*“Great for Travel”*
**Durability**4%
*“Durable product”*
**Security**4%
*“Keeps phone secure”*
**Comfort-Overall**4%
*“Comfortable to wear”*
### **What buyers complain about **
**Durability**14%
*“Doesn't last”*
**Size-Overall**11%
*“A little bigger than expected”*
**Charging**9%
*“my charging cable would not work either”*
**Quality-Overall**7%
*“Bad quality control/design”*
**Strength**5%
*“Flimsy”*
**Functionality-Overall**3%
*“completely not functional”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Adhesion/Stickiness**3%
*“Stickiness”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions at all”*
**Add-Ons/Attachments**2%
*“Not sure how to attach it to the phone to be useful”*
### **Top return reasons **
**Size-Overall**26%
**Length**10%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Compatibility-Overall**5%
**Quality-Overall**5%
**Material Quality**5%
**Charging**4%
**Value For Money**4%
**Strength**3%
## **Common questions**
- **Is phone case with strap profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the phone case with strap niche?**
- 15 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in phone case with strap?**
- Top complaints mined from reviews: Durability, Size-Overall, Charging. The return rate is 4.6%.
- **When does demand for phone case with strap peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the phone case with strap niche?**
- Listings span $6.58–$18.66; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 2,633 reviews — the moat a new listing must climb.
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