---
title: "Phi Mu — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/phi-mu"
last_updated: "2026-08-09T09:49:38.039Z"
locale: en
meta:
description: "Niche score 31/100 · $7K/yr market · 93K searches/yr · $20.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $7K/yr market · 93K searches/yr · $20.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phi Mu — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **phi mu**
**Skip it**
Soft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 5Competition 34Returns 69Price range 83Avg price 88Brand share 0Review moat 99Quality gap 48
**Review moat**
**Incredible****24.05**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$20.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.06–$54.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 93K searches
**Growth**
**Bad****-58.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, phi mu is a $7K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 31/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phi mu market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$51K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#66,018**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **30%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Sorority Shop81% - Go Greek Chic9% - Greekgear4% - BETANAS2% - iPuppy2% - Sorority Letters Shop2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -58.6% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 13.9×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/phi-mu/trend)
## **Top phi mu search terms**
- **phi mu**51K/yr-55.6%0.9% conv. - **phi mu merch**32K/yr-58.8%0.8% conv. - **phi mu sweatshirt**5K/yr-79.9%0.0% conv. - **phi mu sorority gifts**6K/yr-81.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/phi-mu/search-terms)
## **Top phi mu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$69820%$1K30%$2K40%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design**Sorority Shop**$8.98**3.6★3 rev](https://www.amazon.com/dp/B0DSCNKVRJ) [2**Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts**Sorority Shop**$14.89**4.6★8 rev](https://www.amazon.com/dp/B0B4DX8SJ9) [3**Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash**Sorority Shop**$8.93**4.4★67 rev](https://www.amazon.com/dp/B08428P4WB) [4**Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)**Go Greek Chic**$28.15**3.8★19 rev](https://www.amazon.com/dp/B07P46ZCTL) [5**Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink**Sorority Shop**$28.51**4.7★27 rev](https://www.amazon.com/dp/B09NH4MY56)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Go Greek Chic Phi Mu Embroidered Classic Canvas Tote Bag - Pink**Go Greek Chic**$39.05**12 rev10mo ago](https://www.amazon.com/dp/B0FPGQT3HN) [**Phi Mu Fraternity Sorority Neon Sign Dimmable M Pink LED Neon Lights for Wall Decor Sorority Neon Wall Sign with USB Power Paraphernalia for Birthday Party Decor 12.6x13.4 inches.**iPuppy**$25.91**6 rev1y ago](https://www.amazon.com/dp/B0F2TDFW68) [**Sorority Shop Phi Mu Keychain - Hands-Free Wristlet Lanyard Keychain with Sorority Name 9 Durable Polyester Strap with Alloy Hardware Holder for Keys Wallet Accessories**Sorority Shop**$19.78**5 rev1y ago](https://www.amazon.com/dp/B0DVMV11MV) [**Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design**Sorority Shop**$8.98**3 rev1y ago](https://www.amazon.com/dp/B0DSCNKVRJ) [**Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker**Sorority Shop**$8.06**20 rev2y ago](https://www.amazon.com/dp/B0D8RK4GXH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)**Go Greek Chic**$28.15**3.8★**▲ 209%**](https://www.amazon.com/dp/B07P46ZCTL) [**Sorority Shop Phi Mu Flip Flops for Women (us_footwear_size_system adult women numeric_range medium numeric_8 numeric_9)**Sorority Shop**$19.15**3.0★**▲ 149%**](https://www.amazon.com/dp/B0BNZCWYNH) [**Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design**Sorority Shop**$8.98**3.6★**▲ 107%**](https://www.amazon.com/dp/B0DSCNKVRJ) [**Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink**Sorority Shop**$28.51**4.7★**▲ 103%**](https://www.amazon.com/dp/B09NH4MY56) [**Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts**Sorority Shop**$14.89**4.6★**▲ 98%**](https://www.amazon.com/dp/B0B4DX8SJ9)
**~~View all trending →~~**
## **What buyers say about phi mu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**100%
*“Great price”*
### **Top return reasons **
**Quality-Overall**33%
**Add-Ons/Attachments**17%
**Waist Fit**17%
**Brightness/Shine/Glow**17%
**Size-Overall**17%
## **Common questions**
- **Is phi mu profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (31/100).
- **How competitive is the phi mu niche?**
- 6 brands and 7 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **When does demand for phi mu peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 13.9× the quietest.
- **What does it cost to enter the phi mu niche?**
- Listings span $8.06–$54.20; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.
## **Related niches in Cell Phones & Accessories**
- 65 [**retractable iphone charger cord**](https://flapen.com/research/us/cell-phones-accessories/retractable-iphone-charger-cord)$1.8M/yr-28.0%**Worth a look**- 65 [**bluetooth headset**](https://flapen.com/research/us/cell-phones-accessories/bluetooth-headset)$2.7M/yr-2.2%**Worth a look**- 65 [**iphone 14 pro max screen replacement**](https://flapen.com/research/us/cell-phones-accessories/iphone-14-pro-max-screen-replacement)$1.1M/yr+5.7%**Launch it**- 65 [**iphone 15 pro max privacy screen protector**](https://flapen.com/research/us/cell-phones-accessories/iphone-15-pro-max-privacy-screen-protector)$3.0M/yr-5.1%**Worth a look**- 66 [**samsung charger**](https://flapen.com/research/us/cell-phones-accessories/samsung-charger)$2.4M/yr-4.5%**Worth a look**- 66 [**portable apple watch charger**](https://flapen.com/research/us/cell-phones-accessories/portable-apple-watch-charger)$869K/yr+15.4%**Launch it**[**All Cell Phones & Accessories niches **](https://flapen.com/research/us/cell-phones-accessories)