---
title: "Matte Screen Protector Iphone 12 Pro Max — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/matte-screen-protector-iphone-12-pro-max"
last_updated: "2026-08-09T18:37:34.214Z"
locale: en
meta:
description: "Niche score 41/100 · $11K/yr market · 10K searches/yr · $11.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $11K/yr market · 10K searches/yr · $11.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matte Screen Protector Iphone 12 Pro Max — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **matte screen protector iphone 12 pro max**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 22Conversion 87Competition 22Returns 89Price range 49Avg price 45Brand share 41Review moat 18Quality gap 68
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$6.17–$23.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****17,076.23**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$11K**
$11K/yr · 10K searches
According to Flapen's Amazon United States niche tracking, matte screen protector iphone 12 pro max is a $11K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matte screen protector iphone 12 pro max market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$14K–$17K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#1,753**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**15%**
- Mothca54% - TOCOL9% - WITATAOGE7% - SOOPUR6% - Supershieldz5% - CHRYSHA5% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -6.9% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/matte-screen-protector-iphone-12-pro-max/trend)
## **Top matte screen protector iphone 12 pro max search terms**
- **iphone 12 pro max matte screen protector**4K/yr-6.5%15.3% conv. - **iphone 12 pro max screen protector matte**3K/yr-25.8%10.9% conv. - **anti glare screen protector iphone 12 pro max**885/yr+68.2%8.3% conv. - **matte screen protector iphone 12 pro max**1K/yr+3.5%7.4% conv. - **matte privacy screen protector iphone 12 pro max**565/yr-11.4%5.8% conv. - **matte iphone 12 pro max screen protector**690/yr-26.2%11.8% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/matte-screen-protector-iphone-12-pro-max/search-terms)
## **Top matte screen protector iphone 12 pro max products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$5K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Mothca Matte Glass Screen Protector for iPhone 12 Pro Max [6.7-inch] Anti-Glare & Anti-Fingerprint Tempered Glass Film Case Friendly -Smooth as Silk](https://m.media-amazon.com/images/I/41AyQswlXAL.jpg)**Mothca Matte Glass Screen Protector for iPhone 12 Pro Max \[6.7-inch\] Anti-Glare & Anti-Fingerprint Tempered Glass Film Case Friendly -Smooth as Silk**Mothca**$8.99**4.5★4,047 rev](https://www.amazon.com/dp/B08LV6G4YC) [2**Mothca 2 Pack Matte Glass Screen Protector for iPhone 12 Pro Max Anti-Glare & Anti-Fingerprint Tempered Glass Clear Film Case Friendly Bubble Free for iPhone 12 Pro Max 6.7-inch (2020)-Smooth as Silk**Mothca**$13.90**4.5★2,759 rev](https://www.amazon.com/dp/B08PK97S3Y) [3**TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack**TOCOL**$10.04**4.4★45,705 rev](https://www.amazon.com/dp/B0D8RWQT1N) [4**SOOPUR 2 Pack Compatible with iPhone 12 Pro Max 6.7 Matte Privacy Screen Protector Anti-Glare Anti-Spy Scratch Resistant Tempered Glass Film Anti-Shatter Rounded Edge Full Coverage**SOOPUR**$12.97**4.2★157 rev](https://www.amazon.com/dp/B0B1MF25PW) [5![Supershieldz (2 Pack) Anti-Glare (Matte) Screen Protector Designed for iPhone 12 Pro Max (6.7 inch) [Tempered Glass] Anti Fingerprint Anti Scratch Bubble Free](https://m.media-amazon.com/images/I/41zi8esPqjL.jpg)**Supershieldz (2 Pack) Anti-Glare (Matte) Screen Protector Designed for iPhone 12 Pro Max (6.7 inch) \[Tempered Glass\] Anti Fingerprint Anti Scratch Bubble Free**Supershieldz**$7.97**4.5★951 rev](https://www.amazon.com/dp/B08GCYJZ8X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CHRYSHA 2-Pack Matte Screen Protector for iPhone 12 Pro Max 6.7-Inch Auto Dust Removal No Bubbles High Definition Clear Easy Installation**CHRYSHA**$12.14**3 rev1y ago](https://www.amazon.com/dp/B0FB8KNLWK) [**SY SHANGYAN 2 Pack Matte Privacy Anti-Spy Screen Protector for iPhone 12 Pro Max (6.7-Inch) 9H Tempered Glass Anti-Glare Full Coverage Anti-Fingerprint Auto Dust Removal Bubble-Free**SY SHANGYAN**$23.38**198 rev1y ago](https://www.amazon.com/dp/B0DYN9K1P8) [**SHANG PIN JIA 2 Pack Matte Screen Protector for iPhone 12 Pro Max 6.7-Inch Auto Dust Removal No Bubbles Tempered Glass Film Easy Installation**SHANG PIN JIA**$18.54**44 rev1y ago](https://www.amazon.com/dp/B0DLKYMPLW) [**TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack**TOCOL**$10.04**45,705 rev2y ago](https://www.amazon.com/dp/B0D8RWQT1N) [**WITATAOGE 3 Pack Matte Privacy Screen Protectors for iPhone 12 Pro Max Tempered Glass Anti-Spy Tempered Glass 9H Anti-Glare Anti-Fingerprint Privacy Protective Film for iPhone 12 Pro Max 6.7**WITATAOGE**$7.23**470 rev2y ago](https://www.amazon.com/dp/B0D4TPTBRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHRYSHA 2-Pack Matte Screen Protector for iPhone 12 Pro Max 6.7-Inch Auto Dust Removal No Bubbles High Definition Clear Easy Installation**CHRYSHA**$12.14**5.0★**▲ 420%**](https://www.amazon.com/dp/B0FB8KNLWK) [**SY SHANGYAN 2 Pack Matte Privacy Anti-Spy Screen Protector for iPhone 12 Pro Max (6.7-Inch) 9H Tempered Glass Anti-Glare Full Coverage Anti-Fingerprint Auto Dust Removal Bubble-Free**SY SHANGYAN**$23.38**4.1★**▲ 114%**](https://www.amazon.com/dp/B0DYN9K1P8) [![Ailun Privacy Screen Protector for iPhone 12 Pro Max 2020 [6.7 Inch] 2Pack Anti Spy Private Case Friendly Tempered Glass [2 Pack]](https://m.media-amazon.com/images/I/41l6BiL+f9L.jpg)**Ailun Privacy Screen Protector for iPhone 12 Pro Max 2020 \[6.7 Inch\] 2Pack Anti Spy Private Case Friendly Tempered Glass \[2 Pack\]**Ailun**$7.05**4.4★**▲ 45%**](https://www.amazon.com/dp/B08DXKVP6M) [**TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack**TOCOL**$10.04**4.4★**▲ 44%**](https://www.amazon.com/dp/B0D8RWQT1N) [**SHANG PIN JIA 2 Pack Matte Screen Protector for iPhone 12 Pro Max 6.7-Inch Auto Dust Removal No Bubbles Tempered Glass Film Easy Installation**SHANG PIN JIA**$18.54**4.4★**▲ 23%**](https://www.amazon.com/dp/B0DLKYMPLW)
**~~View all trending →~~**
## **What buyers say about matte screen protector iphone 12 pro max**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Drop/Impact Protection**16%
*“Great protector”*
**Quality-Overall**15%
*“high quality all around screen protector”*
**Size-Overall**11%
*“Fits perfectly”*
**Assembly/Installation**11%
*“Easy to install”*
**Ease Of Use**9%
*“Easy Peasy”*
**Advertised Vs Actual Product**7%
*“It works to perfection”*
**Security**7%
*“great protectors and privacy”*
**Value For Money**5%
*“Worth purchasing”*
**Durability**2%
*“durable material”*
**Product Condition**2%
*“Like a new phone”*
### **What buyers complain about **
**Quality-Overall**14%
*“Trash Product”*
**Adhesion/Stickiness**13%
*“Adhesive is just awful”*
**Durability**13%
*“it breaks immediately”*
**Security**10%
*“bad for privacy”*
**Size-Overall**9%
*“Don't fit iPhone 12 to big”*
**Ease Of Use**5%
*“a little bit complicated first”*
**Assembly/Installation**4%
*“Im mad I installed it”*
**Touch/Button Controls**3%
*“Touch response ruins the whole purpose of using a screen protector”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are too small to read”*
**Drop/Impact Protection**2%
*“it doesn't protect the screen very well”*
### **Top return reasons **
**Size-Overall**44%
**Compatibility-Overall**11%
**Advertised Vs Actual Product**8%
**Adhesion/Stickiness**6%
**Display-Overall**4%
**Security**4%
**Functionality-Overall**3%
**Value For Money**3%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is matte screen protector iphone 12 pro max profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 13 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the matte screen protector iphone 12 pro max niche?**
- 11 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in matte screen protector iphone 12 pro max?**
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Durability. The return rate is 1.3%.
- **When does demand for matte screen protector iphone 12 pro max peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the matte screen protector iphone 12 pro max niche?**
- Listings span $6.17–$23.38; the average listing price is $11.42 (sweet spot $15–$100). The average incumbent carries 17,076 reviews — the moat a new listing must climb.
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