---
title: "Iphone Xr — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/iphone-xr"
last_updated: "2026-08-09T16:14:08.614Z"
locale: en
meta:
description: "Niche score 43/100 · $2.4M/yr market · 2.3M searches/yr · $153.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $2.4M/yr market · 2.3M searches/yr · $153.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Iphone Xr — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **iphone xr**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 17Conversion 9Competition 34Returns 83Price range 6Avg price 57Brand share 0Review moat 13Quality gap 86
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 2.3M searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$153.75**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****26,349.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$93.30–$200.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, iphone xr is a $2.4M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **iphone xr market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$2.3M–$3.1M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **35%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**142**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Apple84% - AT&T Prepaid14% - Straight Talk2%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -15.5% search growth over the last 90 days.
70K50KHoliday '24Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/iphone-xr/trend)
## **Top iphone xr search terms**
- **iphone xr**837K/yr-17.5%0.7% conv. - **iphone 10**411K/yr-13.1%0.4% conv. - **iphone x**406K/yr-15.5%0.5% conv. - **iphone xs**225K/yr-14.1%0.8% conv. - **iphone xr unlocked**77K/yr-40.5%1.3% conv. - **apple iphone xr**31K/yr-3.1%0.3% conv. - **apple iphone 10**24K/yr+2.8%0.0% conv. - **apple iphone x**24K/yr+2.2%0.1% conv. - **i phone xr**26K/yr-8.6%0.6% conv. - **i phone 10**23K/yr-15.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/iphone-xr/search-terms)
## **Top iphone xr products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$238K20%$476K30%$714K40%$952K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple iPhone XR 64GB Black - Unlocked (Renewed)**Apple**$152.19**4.4★60,898 rev](https://www.amazon.com/dp/B07P6Y7954) [2**Apple iPhone XS 64GB Space Gray - Unlocked (Renewed)**Apple**$155.00**4.2★21,688 rev](https://www.amazon.com/dp/B07SC58QBW) [3**Apple iPhone X 64GB Unlocked - Gray**AT&T Prepaid**$148.52**3.8★133 rev](https://www.amazon.com/dp/B0D3F7T32Z) [4**Apple iPhone XS 64GB Gold - Unlocked (Renewed)**Apple**$161.39**4.2★21,688 rev](https://www.amazon.com/dp/B07K4V35TJ) [5**Apple iPhone 11 64GB Black - Unlocked (Renewed)**Apple**$175.30**4.2★60,351 rev](https://www.amazon.com/dp/B07ZPKN6YR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple iPhone X 64GB Unlocked - Gray**AT&T Prepaid**$148.52**133 rev2y ago](https://www.amazon.com/dp/B0D3F7T32Z) [**Apple iPhone X 64GB Unlocked - Silver**AT&T Prepaid**$140.98**106 rev2y ago](https://www.amazon.com/dp/B0D3F7RVMM) [**Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver**Straight Talk**$93.30**277 rev2y ago](https://www.amazon.com/dp/B0CCSF3WML) [**Apple iPhone 12 Mini 64GB Blue - Unlocked (Renewed)**Apple**$176.53**19,238 rev5y ago](https://www.amazon.com/dp/B08PNN2SKF) [**Apple iPhone 12 64GB Black - Unlocked (Renewed)**Apple**$200.47**35,649 rev5y ago](https://www.amazon.com/dp/B08PP5MSVB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple iPhone XR US Version 128GB Red - Unlocked (Renewed)**Apple**$177.97**4.2★**▲ 345%**](https://www.amazon.com/dp/B07N9LYSMY) [**Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)**Apple**$115.55**4.2★**▲ 162%**](https://www.amazon.com/dp/B088NQXD8T) [**Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)**Apple**$117.11**4.2★**▲ 93%**](https://www.amazon.com/dp/B088NQSLGN) [**Apple iPhone XS 64GB Gold - Unlocked (Renewed)**Apple**$161.39**4.2★**▲ 70%**](https://www.amazon.com/dp/B07K4V35TJ) [**Apple iPhone X 64GB Unlocked - Gray**AT&T Prepaid**$148.52**3.8★**▲ 31%**](https://www.amazon.com/dp/B0D3F7T32Z)
**~~View all trending →~~**
## **What buyers say about iphone xr**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Worth it”*
**Quality-Overall**18%
*“Good product from good seller”*
**Battery Life**11%
*“Battery life is amazing”*
**Advertised Vs Actual Product**7%
*“Great as advertised”*
**Product Condition**6%
*“Like brand new”*
**Efficiency**5%
*“Working good”*
**Durability**4%
*“Work great no issue over two years”*
**Functionality-Overall**3%
*“This is a great phone works very well”*
**Ease Of Use**2%
*“This phone is easy to use”*
**Charging**2%
*“it charges to 100 percent quickly”*
### **What buyers complain about **
**Battery Life**17%
*“Battery is dead”*
**Durability**14%
*“breaks easily good value for children”*
**Charging**12%
*“Won't hold a charge”*
**Functionality-Overall**8%
*“Doesnt work”*
**Quality-Overall**6%
*“Crap product”*
**Heating**4%
*“Phone kept overheating”*
**Connectivity-Overall**2%
*“This phone had a bad wifi”*
**Value For Money**2%
*“costs me more money”*
**Touch Screen**2%
*“sometimes doesn't respond when I touch the screen”*
**Audio Quality**2%
*“Audio quality sucks”*
### **Top return reasons **
**Size-Overall**11%
**Functionality-Overall**11%
**Charging**11%
**Battery Life**10%
**Value For Money**6%
**Touch Screen**5%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Display-Overall**3%
## **Common questions**
- **Is iphone xr profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 17 tracked products. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the iphone xr niche?**
- 3 brands and 142 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in iphone xr?**
- Top complaints mined from reviews: Battery Life, Durability, Charging. The return rate is 1.6%.
- **When does demand for iphone xr peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the iphone xr niche?**
- Listings span $93.30–$200.47; the average listing price is $153.75 (sweet spot $15–$100). The average incumbent carries 26,349 reviews — the moat a new listing must climb.
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