---
title: "Iphone Nd Filter — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/iphone-nd-filter"
last_updated: "2026-08-09T18:33:26.890Z"
locale: en
meta:
description: "Niche score 44/100 · $87K/yr market · 88K searches/yr · $55.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $87K/yr market · 88K searches/yr · $55.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Iphone Nd Filter — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **iphone nd filter**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 20Conversion 22Competition 76Returns 24Price range 41Avg price 91Brand share 12Review moat 92Quality gap 93
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****153.28**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$55.25**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Okay****$12.60–$219.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$87K**
$87K/yr · 88K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, iphone nd filter is a $87K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **iphone nd filter market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#747**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**8 **
**Sellers**
**17**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**3%**
- SMALLRIG50% - K&F CONCEPT25% - NEEWER14% - JJC4% - Tilta2% - OfeooAi2% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — -9.4% search growth over the last 90 days.
3K2KSpike '25Jul '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/iphone-nd-filter/trend)
## **Top iphone nd filter search terms**
- **smallrig iphone 17 pro max**21K/yr-21.2%1.8% conv. - **iphone 17 pro max nd filter**14K/yr-5.5%1.4% conv. - **iphone 17 pro nd filter**12K/yr-4.2%1.1% conv. - **nd filter iphone 17 pro max**6K/yr+52.2%1.8% conv. - **small rig iphone 17 pro max**8K/yr-14.2%2.1% conv. - **iphone 17 pro max cage**11K/yr-23.1%2.3% conv. - **nd filter for iphone 17 pro max**6K/yr-22.1%1.7% conv. - **iphone 17 pro max rig**6K/yr-16.4%1.6% conv. - **iphone 17 nd filter**4K/yr+12.9%2.2% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/iphone-nd-filter/search-terms)
## **Top iphone nd filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K&F CONCEPT Double-sided Magnetic Lens Filter Mount Adapter with 58mm Variable ND2-32 Filter Compatible with iPhone 17 Pro Max and 58mm Threaded Filters**K&F CONCEPT**$42.08**4.6★88 rev](https://www.amazon.com/dp/B0G2Y38WG2) [2**SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6075**SMALLRIG**$56.01**3.5★66 rev](https://www.amazon.com/dp/B0GTQ99C2X) [3**SmallRig Phone Video Cage Dual Handheld Kit for iPhone 17 Pro Max Phone Rig with Wireless Quick Release Side Handle 17mm T-Mount Lens Backplate for Video Recording/YouTube/Live Streaming/Vlog - 5541**SMALLRIG**$103.41**4.2★71 rev](https://www.amazon.com/dp/B0FPX85HMV) [4**K&F CONCEPT FA301 Snap-On ND2-32 Filter for iPhone 17 Pro & Pro Max 11.2g Ultra-Lightweight Variable ND Lens Filter with Snap-on Deco Mount AGC Glass 28-Layer Coating**K&F CONCEPT**$27.26**4.4★27 rev](https://www.amazon.com/dp/B0GVD29JN2) [5**SMALLRIG Mobile Video Cage for iPhone 17 Pro Max with Phone Case/TPU Soft Frame/T-Mount & 17mm Threaded Lens Backplate Phone Video Rig for Videography Recording Vlog Flagship Edition - 5543**SMALLRIG**$60.34**4.6★84 rev](https://www.amazon.com/dp/B0FPX8PWBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**K&F CONCEPT FA301 Snap-On ND2-32 Filter for iPhone 17 Pro & Pro Max 11.2g Ultra-Lightweight Variable ND Lens Filter with Snap-on Deco Mount AGC Glass 28-Layer Coating**K&F CONCEPT**$27.26**27 rev3mo ago](https://www.amazon.com/dp/B0GVD29JN2) [**SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6075**SMALLRIG**$56.01**66 rev3mo ago](https://www.amazon.com/dp/B0GTQ99C2X) [**SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Blue- 6076**SMALLRIG**$55.79**66 rev3mo ago](https://www.amazon.com/dp/B0GTQ8DFVM) [**SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6072**SMALLRIG**$55.70**66 rev3mo ago](https://www.amazon.com/dp/B0GTQ8QFGC) [**SmallRig Megatron Edition Dual Handheld Video Cage Kit for iPhone 17 Pro Max Wireless Control Handle Quick Release Filmmaking & Live Streaming Kit with Case Rotatable Handles Lens Backplate-5584**SMALLRIG**$143.39**5 rev5mo ago](https://www.amazon.com/dp/B0GGRJ4RSF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**K&F CONCEPT FA301 Snap-On ND2-32 Filter for iPhone 17 Pro & Pro Max 11.2g Ultra-Lightweight Variable ND Lens Filter with Snap-on Deco Mount AGC Glass 28-Layer Coating**K&F CONCEPT**$27.26**4.4★**▲ 233%**](https://www.amazon.com/dp/B0GVD29JN2) [**SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Blue- 6076**SMALLRIG**$55.79**3.5★**▲ 233%**](https://www.amazon.com/dp/B0GTQ8DFVM) [**SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6072**SMALLRIG**$55.70**3.5★**▲ 232%**](https://www.amazon.com/dp/B0GTQ8QFGC) [**SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6075**SMALLRIG**$56.01**3.5★**▲ 232%**](https://www.amazon.com/dp/B0GTQ99C2X) [**SmallRig Megatron Edition Dual Handheld Video Cage Kit for iPhone 17 Pro Max Wireless Control Handle Quick Release Filmmaking & Live Streaming Kit with Case Rotatable Handles Lens Backplate-5584**SMALLRIG**$143.39**4.8★**▲ 137%**](https://www.amazon.com/dp/B0GGRJ4RSF)
**~~View all trending →~~**
## **What buyers say about iphone nd filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Solid quality”*
**Value For Money**8%
*“Worth the money”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**6%
*“Fits well”*
**Strength**5%
*“Very sturdy and smooth”*
**Lenses**4%
*“Nice glass lens”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Grip**3%
*“It allows you a firm grip while allowing you to be creative”*
**Image/Picture Clarity**3%
*“This filter is a nice photograph accessory to improve the picture taking on your iPhone”*
**Mounting**3%
*“quick to mount”*
### **What buyers complain about **
**Functionality-Overall**7%
*“Doesn't work very well”*
**Size-Overall**6%
*“the fit is bad”*
**Quality-Overall**6%
*“not the greatest build quality”*
**Durability**4%
*“Kind of expensive for it to fall apart in two days”*
**Lenses**4%
*“the lens falls well”*
**Value For Money**4%
*“Not cheap”*
**Ease Of Use**3%
*“removing it is even harder”*
**Compatibility-Overall**3%
*“it isnt compatible so Ill have to decide on how I will use it”*
**Weight Heavy**3%
*“With a gimble this makes it too heavy”*
**Reflectiveness**2%
*“Issues with reflections from rear”*
### **Top return reasons **
**Size-Overall**16%
**Lenses**15%
**Compatibility-Overall**15%
**Functionality-Overall**10%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Value For Money**4%
**Weight Heavy**3%
**Magnetic Strength/Adsorption**3%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is iphone nd filter profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 40 tracked products. 12 of 31 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the iphone nd filter niche?**
- 8 brands and 17 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in iphone nd filter?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 5.2% — above our launch gate.
- **What does it cost to enter the iphone nd filter niche?**
- Listings span $12.60–$219.33; the average listing price is $55.25 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.
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