---
title: "Iphone 13 Pro Max Case Wallet — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/iphone-13-pro-max-case-wallet"
last_updated: "2026-08-09T21:06:13.827Z"
locale: en
meta:
description: "Niche score 51/100 · $177K/yr market · 590K searches/yr · $17.62 avg price. Soft demand (-16.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $177K/yr market · 590K searches/yr · $17.62 avg price. Soft demand (-16.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Iphone 13 Pro Max Case Wallet — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **iphone 13 pro max case wallet**
**Worth a look**
Shows no brand lock-in (top 5 brands take 26% of clicks), but soft demand (-16.4% this quarter) keeps it on the watch list.
Market size 36Growth 17Conversion 21Competition 94Returns 24Price range 72Avg price 82Brand share 97Review moat 33Quality gap 55
**Brand share**
**Incredible****26%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.62**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.40–$37.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$177K**
$177K/yr · 590K searches
**Review moat**
**Okay****3,204.73**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, iphone 13 pro max case wallet is a $177K/yr Amazon United States market (590K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **iphone 13 pro max case wallet market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$141K–$176K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,589**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**65 **—flat
**Sellers**
**81**
**Top-5 brand share**
**26%**
Top 20: 69%
**Top-5 click share**
**21%**
Top 20: 58%
**Open market**
**69%**
- iCoverCase6% - Bocasal5% - Defencase5% - --5% - Nvollnoe5% - Vinich5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
35K25KPrime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/iphone-13-pro-max-case-wallet/trend)
## **Top iphone 13 pro max case wallet search terms**
- **iphone 13 pro max case wallet**158K/yr-18.0%1.3% conv. - **iphone 13 pro max wallet case**100K/yr-16.8%1.5% conv. - **iphone 13 pro max case with card holder**76K/yr-8.0%1.2% conv. - **iphone 13 pro max wallet case for women**44K/yr-13.0%0.7% conv. - **iphone 13 pro max case with wallet**40K/yr-5.1%1.5% conv. - **iphone 13 pro max wallet case for men**20K/yr-9.3%1.0% conv. - **wallet phone case iphone 13 pro max**22K/yr-19.6%1.3% conv. - **iphone 13 pro max case card holder**18K/yr-22.0%2.3% conv. - **13 pro max phone case wallet**22K/yr-41.5%1.5% conv. - **iphone 13 pro max wallet**11K/yr+6.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/iphone-13-pro-max-case-wallet/search-terms)
## **Top iphone 13 pro max case wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KRTALS Magnetic Wallet Cell Phone Card Holder for Phone Case Stronger Magnetic RFID Leather Phone Wallet Stick on Series of iPhone 12/13/14/15/16/17 and Pro/Promax Light Pink**--**$9.16**4.4★3,555 rev](https://www.amazon.com/dp/B0CD1Q8Y42) [2![Smartish iPhone 13 Pro Max Wallet Case - Wallet Slayer Vol. 1 [Slim + Protective] Credit Card Holder - Drop Tested Hidden Card Slot Cover Compatible with Apple iPhone 13 Pro Max - Black Tie Affair](https://m.media-amazon.com/images/I/41P-XUKU5uL.jpg)**Smartish iPhone 13 Pro Max Wallet Case - Wallet Slayer Vol. 1 \[Slim + Protective\] Credit Card Holder - Drop Tested Hidden Card Slot Cover Compatible with Apple iPhone 13 Pro Max - Black Tie Affair**Smartish**$18.60**4.6★62,522 rev](https://www.amazon.com/dp/B097QD24MJ) [3**Defencase Compatible with iPhone 13 Pro Max Case Wallet with RFID Blocking Card Holder for Women Men PU Leather Magnetic Snap Flip Zipper Strap Wallet Phone Case Fit for iPhone 13 Pro Max 6.7 Purple**Defencase**$23.03**4.4★3,119 rev](https://www.amazon.com/dp/B0CBP9QLW1) [4**iCoverCase Compatible with iPhone 13 Pro Max Phone Case with Card Holder Wallet Case for Women Men RFID Blocking PU Leather Protective Case 6.7 Inch (Beige Leopard)**iCoverCase**$13.00**4.5★204 rev](https://www.amazon.com/dp/B0CX4PZRRV) [5**BXYJY for iPhone 12 Pro Max & 13 Pro Max Case Wallet Card Holder (4-5 Cards) Slide Camera Cover Military Drop Protection Rugged Heavy Duty Men Women Phone Case for iPhone 12 Pro Max Black**BXYJY**$20.00**4.5★5,196 rev](https://www.amazon.com/dp/B0F83RJM3W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![Ntwinro Magnetic for iPhone 13 Pro Max Case Detachable Magnetic Wallet with Card Holder [Fit for MagSafe] Military-Grade Shockproof Translucent Matte Anti-Scratch Phone Cover Black](https://m.media-amazon.com/images/I/41NUWLrWf0L.jpg)**Ntwinro Magnetic for iPhone 13 Pro Max Case Detachable Magnetic Wallet with Card Holder \[Fit for MagSafe\] Military-Grade Shockproof Translucent Matte Anti-Scratch Phone Cover Black**Ntwinro**$17.10**936 rev1y ago](https://www.amazon.com/dp/B0FFZG9TTY) [**BXYJY for iPhone 12 Pro Max & 13 Pro Max Case Wallet Card Holder (4-5 Cards) Slide Camera Cover Military Drop Protection Rugged Heavy Duty Men Women Phone Case for iPhone 12 Pro Max Black**BXYJY**$20.00**5,196 rev1y ago](https://www.amazon.com/dp/B0F83RJM3W) [**FUNMIKO for iPhone 13 Pro Max Wallet Case with Card Holder RFID-Blocking Military-Grade Protection & UV-Printed Artwork Magnetic Closure with Leather Kickstand - Dreamy Lotus**FUNMIKO**$16.35**715 rev1y ago](https://www.amazon.com/dp/B0F4K8847N) [![DJDUCK Designed for iPhone 13 Pro Max Case Wallet with Card Holder [Magnetic Clasp Cover] [RFID Blocking Leather Protection] Shockproof Women Men Cases 6.7 Inch for Apple 13 Pro Max Light Brown](https://m.media-amazon.com/images/I/51Bejpea69L.jpg)**DJDUCK Designed for iPhone 13 Pro Max Case Wallet with Card Holder \[Magnetic Clasp Cover\] \[RFID Blocking Leather Protection\] Shockproof Women Men Cases 6.7 Inch for Apple 13 Pro Max Light Brown**DJDUCK**$18.60**196 rev1y ago](https://www.amazon.com/dp/B0D5B6LK6F) [**Vinich for iPhone 13 Pro Max Wallet Case with Card Holder RFID Blocking Credit Slots Kickstand Shockproof Phone Cover Fit for iPhone 13 Pro Max 6.7 Black**Vinich**$17.76**7,167 rev1y ago](https://www.amazon.com/dp/B0D2H8YHBP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KRTALS Magnetic Wallet Cell Phone Card Holder for Phone Case Stronger Magnetic RFID Leather Phone Wallet Stick on Series of iPhone 12/13/14/15/16/17 and Pro/Promax Light Pink**--**$9.16**4.4★**▲ 261%**](https://www.amazon.com/dp/B0CD1Q8Y42) [![Ntwinro Magnetic for iPhone 13 Pro Max Case Detachable Magnetic Wallet with Card Holder [Fit for MagSafe] Military-Grade Shockproof Translucent Matte Anti-Scratch Phone Cover Black](https://m.media-amazon.com/images/I/41NUWLrWf0L.jpg)**Ntwinro Magnetic for iPhone 13 Pro Max Case Detachable Magnetic Wallet with Card Holder \[Fit for MagSafe\] Military-Grade Shockproof Translucent Matte Anti-Scratch Phone Cover Black**Ntwinro**$17.10**4.5★**▲ 51%**](https://www.amazon.com/dp/B0FFZG9TTY) [**Vinich for iPhone 13 Pro Max Wallet Case with Card Holder RFID Blocking Credit Slots Kickstand Shockproof Phone Cover Fit for iPhone 13 Pro Max 6.7 Black**Vinich**$17.76**4.4★**▲ 40%**](https://www.amazon.com/dp/B0D2H8YHBP) [**BXYJY for iPhone 12 Pro Max & 13 Pro Max Case Wallet Card Holder (4-5 Cards) Slide Camera Cover Military Drop Protection Rugged Heavy Duty Men Women Phone Case for iPhone 12 Pro Max Black**BXYJY**$20.00**4.5★**▲ 32%**](https://www.amazon.com/dp/B0F83RJM3W) [![DJDUCK Designed for iPhone 13 Pro Max Case Wallet with Card Holder [Magnetic Clasp Cover] [RFID Blocking Leather Protection] Shockproof Women Men Cases 6.7 Inch for Apple 13 Pro Max Light Brown](https://m.media-amazon.com/images/I/51Bejpea69L.jpg)**DJDUCK Designed for iPhone 13 Pro Max Case Wallet with Card Holder \[Magnetic Clasp Cover\] \[RFID Blocking Leather Protection\] Shockproof Women Men Cases 6.7 Inch for Apple 13 Pro Max Light Brown**DJDUCK**$18.60**4.6★**▲ 32%**](https://www.amazon.com/dp/B0D5B6LK6F)
**~~View all trending →~~**
## **What buyers say about iphone 13 pro max case wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Magnetic Strength/Adsorption**16%
*“Excellent magnet”*
**Quality-Overall**14%
*“solid quality”*
**Durability**8%
*“seems durable and long lasting”*
**Value For Money**6%
*“Good value for the money”*
**Size-Overall**6%
*“all fit easily”*
**Ease Of Use**6%
*“easy to use”*
**Strength**5%
*“Strong Phone Case”*
**Design-Overall**4%
*“sleek design”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Storage Capacity**3%
*“convenient card storage”*
### **What buyers complain about **
**Durability**21%
*“Broke easily”*
**Magnetic Strength/Adsorption**12%
*“Not very magnetic”*
**Size-Overall**7%
*“Too narrow”*
**Ease Of Use**5%
*“Hard to open”*
**Quality-Overall**5%
*“Bad quality”*
**Functionality-Overall**4%
*“it isn't functional”*
**Charging**3%
*“Doesnt Recharge”*
**Thickness**3%
*“Thicker than expected”*
**Strength**2%
*“Not Strong Enough”*
**Value For Money**2%
*“- the price for this seems a bit steep”*
### **Top return reasons **
**Size-Overall**33%
**Magnetic Strength/Adsorption**17%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Compatibility-Overall**5%
**Color**5%
**Adhesion/Stickiness**4%
**Ease Of Use**3%
**Quality-Overall**3%
**Value For Money**2%
## **Common questions**
- **Is iphone 13 pro max case wallet profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 91 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the iphone 13 pro max case wallet niche?**
- 65 brands and 81 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 26% of demand.
- **What do buyers complain about in iphone 13 pro max case wallet?**
- Top complaints mined from reviews: Durability, Magnetic Strength/Adsorption, Size-Overall. The return rate is 5.2% — above our launch gate.
- **When does demand for iphone 13 pro max case wallet peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the iphone 13 pro max case wallet niche?**
- Listings span $6.40–$37.06; the average listing price is $17.62 (sweet spot $15–$100). The average incumbent carries 3,205 reviews — the moat a new listing must climb.
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