---
title: "Iphone 13 Matte Screen Protector — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/iphone-13-matte-screen-protector"
last_updated: "2026-08-09T18:34:04.346Z"
locale: en
meta:
description: "Niche score 42/100 · $118K/yr market · 80K searches/yr · $12.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $118K/yr market · 80K searches/yr · $12.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Iphone 13 Matte Screen Protector — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **iphone 13 matte screen protector**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 95Competition 20Returns 77Price range 13Avg price 50Brand share 7Review moat 59Quality gap 78
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,146.55**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.00**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$118K**
$118K/yr · 80K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$6.96–$16.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, iphone 13 matte screen protector is a $118K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **iphone 13 matte screen protector market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$120K–$150K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#930**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Mothca73% - Ambison12% - WITATAOGE7% - CHRYSHA3% - KUARMOR3% - Supershieldz3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/iphone-13-matte-screen-protector/trend)
## **Top iphone 13 matte screen protector search terms**
- **iphone 14 matte screen protector**15K/yr-10.3%11.7% conv. - **iphone 13 matte screen protector**15K/yr-19.9%11.5% conv. - **matte screen protector iphone 14**10K/yr-18.9%10.2% conv. - **iphone 14 screen protector matte**8K/yr-9.6%11.1% conv. - **matte screen protector iphone 13**10K/yr-28.1%8.1% conv. - **iphone 13 screen protector matte**7K/yr-19.3%11.0% conv. - **iphone 13 pro matte screen protector**7K/yr-0.2%10.5% conv. - **iphone 13 pro screen protector matte**4K/yr+28.3%13.0% conv. - **matte iphone 13 screen protector**3K/yr+7.5%11.1% conv. - **matte screen protector iphone 13 pro**2K/yr-12.8%10.3% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/iphone-13-matte-screen-protector/search-terms)
## **Top iphone 13 matte screen protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$35K45%$53K60%$71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Mothca Matte Glass Screen Protector for iPhone 17e / iPhone 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro [6.1 Inch] Anti-Glare & Anti-Fingerprint Tempered Glass [Easy Installation Frame] Smooth as Silk](https://m.media-amazon.com/images/I/41+bwRtmjXL.jpg)**Mothca Matte Glass Screen Protector for iPhone 17e / iPhone 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro \[6.1 Inch\] Anti-Glare & Anti-Fingerprint Tempered Glass \[Easy Installation Frame\] Smooth as Silk**Mothca**$9.11**4.4★5,271 rev](https://www.amazon.com/dp/B09F5VMN3X) [2![[2 Pack] Ambison Matte Glass Screen Protector Designed for iPhone 17e/16e/iPhone 14/iPhone 13/13 Pro Install Frame/Bubble Free/Anti-Glare&Fingerprint 9H Tempered Glass Clear for iPhone 16e/14/13 Pro 6.1inch](https://m.media-amazon.com/images/I/41VAwgPaO2L.jpg)**\[2 Pack\] Ambison Matte Glass Screen Protector Designed for iPhone 17e/16e/iPhone 14/iPhone 13/13 Pro Install Frame/Bubble Free/Anti-Glare&Fingerprint 9H Tempered Glass Clear for iPhone 16e/14/13 Pro 6.1inch**Ambison**$12.84**4.2★1,249 rev](https://www.amazon.com/dp/B0B55Y3Y4Y) [3![Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13/13 Pro 6.1 [Auto Fit Box Dust-Free] Full Coverage Anti-Glare & Anti-Fingerprint Tempered Glass Smooth as Silk](https://m.media-amazon.com/images/I/41YtJHtLwzL.jpg)**Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13/13 Pro 6.1 \[Auto Fit Box Dust-Free\] Full Coverage Anti-Glare & Anti-Fingerprint Tempered Glass Smooth as Silk**Mothca**$16.25**4.3★1,375 rev](https://www.amazon.com/dp/B0DRG5Y8LN) [4**Mothca 2 Pack Matte Glass Screen Protector for iPhone 14 with 2 Pack Camera Lens Protector Anti-Glare & Anti-Fingerprint Tempered Glass Clear Film**Mothca**$13.88**4.6★688 rev](https://www.amazon.com/dp/B0B96P3Y77) [5**WITATAOGE 3 Pack Matte Screen Protector for iPhone 14/13 / 13 Pro Matte Tempered Glass Anti-Fingerprints Anti-Glare Anti-Scratch 9H Hardness Film for iPhone 13 Pro/13/14 6.1**WITATAOGE**$6.96**4.1★308 rev](https://www.amazon.com/dp/B0BN3CF64N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KUARMOR 2 Pack Matte Privacy Screen Protector for iPhone 13/13 Pro/14/16e 6.1 Anti-Glare Anti-Spy Scratch Resistant Tempered Glass Film Smooth Responsive Touch Anti-Scratch GlassEasy to Install**KUARMOR**$16.07**132 rev10mo ago](https://www.amazon.com/dp/B0FNJZ87GR) [**CHRYSHA 2-Pack Matte Screen Protector for iPhone 16E/iPhone 14/iPhone 13 Pro/iPhone 13 6.1-Inch Auto Dust Removal No Bubbles High Definition Clear Easy Installation**CHRYSHA**$12.06**26 rev1y ago](https://www.amazon.com/dp/B0FB88WFH6) [![Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro [6.1 Inch] Anti-Glare & Anti-Fingerprint Tempered Glass [Easy Installation Frame] Smooth as Silk](https://m.media-amazon.com/images/I/41iae45O8oL.jpg)**Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro \[6.1 Inch\] Anti-Glare & Anti-Fingerprint Tempered Glass \[Easy Installation Frame\] Smooth as Silk**Mothca**$13.90**165 rev1y ago](https://www.amazon.com/dp/B0DXZ89P15) [![Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13/13 Pro 6.1 [Auto Fit Box Dust-Free] Full Coverage Anti-Glare & Anti-Fingerprint Tempered Glass Smooth as Silk](https://m.media-amazon.com/images/I/41YtJHtLwzL.jpg)**Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13/13 Pro 6.1 \[Auto Fit Box Dust-Free\] Full Coverage Anti-Glare & Anti-Fingerprint Tempered Glass Smooth as Silk**Mothca**$16.25**1,375 rev1y ago](https://www.amazon.com/dp/B0DRG5Y8LN) [**WITATAOGE 3 Pack Matte Screen Protector for iPhone 14/13 / 13 Pro Matte Tempered Glass Anti-Fingerprints Anti-Glare Anti-Scratch 9H Hardness Film for iPhone 13 Pro/13/14 6.1**WITATAOGE**$6.96**308 rev3y ago](https://www.amazon.com/dp/B0BN3CF64N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHRYSHA 2-Pack Matte Screen Protector for iPhone 16E/iPhone 14/iPhone 13 Pro/iPhone 13 6.1-Inch Auto Dust Removal No Bubbles High Definition Clear Easy Installation**CHRYSHA**$12.06**3.4★**▲ 366%**](https://www.amazon.com/dp/B0FB88WFH6) [**KUARMOR 2 Pack Matte Privacy Screen Protector for iPhone 13/13 Pro/14/16e 6.1 Anti-Glare Anti-Spy Scratch Resistant Tempered Glass Film Smooth Responsive Touch Anti-Scratch GlassEasy to Install**KUARMOR**$16.07**4.0★**▲ 218%**](https://www.amazon.com/dp/B0FNJZ87GR) [![Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro [6.1 Inch] Anti-Glare & Anti-Fingerprint Tempered Glass [Easy Installation Frame] Smooth as Silk](https://m.media-amazon.com/images/I/41iae45O8oL.jpg)**Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro \[6.1 Inch\] Anti-Glare & Anti-Fingerprint Tempered Glass \[Easy Installation Frame\] Smooth as Silk**Mothca**$13.90**4.6★**▲ 78%**](https://www.amazon.com/dp/B0DXZ89P15) [![Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13/13 Pro 6.1 [Auto Fit Box Dust-Free] Full Coverage Anti-Glare & Anti-Fingerprint Tempered Glass Smooth as Silk](https://m.media-amazon.com/images/I/41YtJHtLwzL.jpg)**Mothca 2 Pack Matte Glass Screen Protector for iPhone 17e / 16e / iPhone 14 / iPhone 13/13 Pro 6.1 \[Auto Fit Box Dust-Free\] Full Coverage Anti-Glare & Anti-Fingerprint Tempered Glass Smooth as Silk**Mothca**$16.25**4.3★**▲ 48%**](https://www.amazon.com/dp/B0DRG5Y8LN) [**WITATAOGE 3 Pack Matte Screen Protector for iPhone 14/13 / 13 Pro Matte Tempered Glass Anti-Fingerprints Anti-Glare Anti-Scratch 9H Hardness Film for iPhone 13 Pro/13/14 6.1**WITATAOGE**$6.96**4.1★**▲ 27%**](https://www.amazon.com/dp/B0BN3CF64N)
**~~View all trending →~~**
## **What buyers say about iphone 13 matte screen protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Drop/Impact Protection**19%
*“Screen protectors”*
**Assembly/Installation**14%
*“Easy install”*
**Quality-Overall**13%
*“Great matte finish”*
**Ease Of Use**11%
*“Easy to use”*
**Size-Overall**7%
*“Great fit”*
**Value For Money**5%
*“Great value for the money”*
**Durability**4%
*“The durability and built and feel and look is amazing, great value, great fit, 10/10 recommended”*
**Instructions/User Manual/Troubleshooting**4%
*“the instructions are clear”*
**Touch/Button Controls**4%
*“soft to the touch”*
**Display-Overall**2%
*“Looks great, really clear screen”*
### **What buyers complain about **
**Durability**18%
*“cracks really easily”*
**Size-Overall**9%
*“does not fit flush”*
**Adhesion/Stickiness**7%
*“its all a mess after trying to get it to stick”*
**Strength**7%
*“They crack so easily”*
**Quality-Overall**6%
*“Trash”*
**Assembly/Installation**5%
*“This was not easy to install”*
**Security**5%
*“Not a privacy screen protector”*
**Value For Money**4%
*“honestly not worth it”*
**Ease Of Cleaning**4%
*“Always looks dirty”*
**Noise Level**3%
*“it is SOOO loud”*
### **Top return reasons **
**Size-Overall**48%
**Adhesion/Stickiness**10%
**Compatibility-Overall**9%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**3%
**Security**3%
**Value For Money**2%
**Display-Overall**2%
**Durability**1%
**Functionality-Overall**1%
## **Common questions**
- **Is iphone 13 matte screen protector profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the iphone 13 matte screen protector niche?**
- 6 brands and 10 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in iphone 13 matte screen protector?**
- Top complaints mined from reviews: Durability, Size-Overall, Adhesion/Stickiness. The return rate is 1.9%.
- **When does demand for iphone 13 matte screen protector peak?**
- Demand peaks in Sep–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the iphone 13 matte screen protector niche?**
- Listings span $6.96–$16.25; the average listing price is $12.00 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.
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