---
title: "Search terms — iphone 11 pro waterproof case - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/iphone-11-pro-waterproof-case/search-terms"
last_updated: "2026-08-09T20:01:18.199Z"
locale: en
meta:
  description: "Niche score 37/100 · $21K/yr market · 13K searches/yr · $23.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $21K/yr market · 13K searches/yr · $23.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — iphone 11 pro waterproof case - Flapen"
---

# **iphone 11 pro waterproof case**

**Skip it**

A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 20Conversion 73Competition 30Returns 22Price range 85Avg price 95Brand share 16Review moat 27Quality gap 78

**Avg price**

**Incredible****$23.95**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.02–$48.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,793.4**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****5.9%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-10.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$21K**

$21K/yr · 13K searches

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms