---
title: "Ipad Pencil 1st Generation — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/ipad-pencil-1st-generation"
last_updated: "2026-08-09T12:51:47.476Z"
locale: en
meta:
description: "Niche score 35/100 · $24K/yr market · 23K searches/yr · $27.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $24K/yr market · 23K searches/yr · $27.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ipad Pencil 1st Generation — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **ipad pencil 1st generation**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 10Conversion 49Competition 23Returns 54Price range 89Avg price 95Brand share 33Review moat 19Quality gap 60
**Avg price**
**Incredible****$27.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.70–$80.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****15,493.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$24K**
$24K/yr · 23K searches
According to Flapen's Amazon United States niche tracking, ipad pencil 1st generation is a $24K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ipad pencil 1st generation market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$34K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**11%**
- Apple33% - HATOKU32% - Xpencifan8% - Aplfan6% - Waiktyne6% - metapen3% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -30.3% search growth over the last 90 days.
900700Spike '25Prime Day '25Black Friday '25Holiday '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/ipad-pencil-1st-generation/trend)
## **Top ipad pencil 1st generation search terms**
- **ipad pencil 1st generation**12K/yr-26.2%3.2% conv. - **ipencil 1st generation**4K/yr-37.1%3.5% conv. - **ipad 1st generation pencil**2K/yr-25.4%3.2% conv. - **ipad pencil 1st gen**2K/yr-15.1%5.1% conv. - **apple ipad pencil 1st generation**2K/yr-56.9%3.7% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/ipad-pencil-1st-generation/search-terms)
## **Top ipad pencil 1st generation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)**Apple**$80.27**4.0★235 rev](https://www.amazon.com/dp/B0FNZZWVDD) [2**HATOKU Stylus Pen for iPad 2018-2026 15Min Fast Charge iPad Pencil with High Precision Tilt Sensitivity Palm Rejection Magnetic for Note-Taking Drawing on Apple iPad 6-11/Air/Pro/Mini - No Pairing**HATOKU**$17.85**4.5★9,337 rev](https://www.amazon.com/dp/B0B7535QC3) [3**Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)**HATOKU**$18.17**4.4★286 rev](https://www.amazon.com/dp/B0G1XSV8GN) [4**Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C**Apple**$65.72**4.6★11,206 rev](https://www.amazon.com/dp/B0CL7J12YK) [5**Stylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini**Xpencifan**$18.03**4.7★308 rev](https://www.amazon.com/dp/B0GLDN85ZG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini**Xpencifan**$18.03**308 rev5mo ago](https://www.amazon.com/dp/B0GLDN85ZG) [**Aplfan Pencil 1st Gen (USB-C) for iPad 2018-2026: All-Aluminum Stylus Bluetooth Shortcuts Plug&Charge Tilt Sensitivity&Palm Rejection for iPad 6-11&Mini 5-7 Air 3-5/M2/M3 Pro 11-13(M4/M5)White**Aplfan**$25.27**44 rev5mo ago](https://www.amazon.com/dp/B0GKF5N2DV) [**Pencil 1st Generation for iPad 2025-2018: Pencil USB C Fast Charging Magnetic with Tilt Sensitivity & Palm Rejection Stylus Pen for iPad 6-11th Air 3-5/M2/M3 Mini 5-7 Pro11 1-4 12 3-6/M4 (White)**LPUNCD**$17.92**1,072 rev6mo ago](https://www.amazon.com/dp/B0G8G5D9GZ) [**Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)**HATOKU**$18.17**286 rev7mo ago](https://www.amazon.com/dp/B0G1XSV8GN) [**Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)**Apple**$80.27**235 rev10mo ago](https://www.amazon.com/dp/B0FNZZWVDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini**Xpencifan**$18.03**4.7★**▲ 443%**](https://www.amazon.com/dp/B0GLDN85ZG) [**Aplfan Pencil 1st Gen (USB-C) for iPad 2018-2026: All-Aluminum Stylus Bluetooth Shortcuts Plug&Charge Tilt Sensitivity&Palm Rejection for iPad 6-11&Mini 5-7 Air 3-5/M2/M3 Pro 11-13(M4/M5)White**Aplfan**$25.27**4.3★**▲ 414%**](https://www.amazon.com/dp/B0GKF5N2DV) [**Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)**HATOKU**$18.17**4.4★**▲ 187%**](https://www.amazon.com/dp/B0G1XSV8GN) [**Pencil 1st Generation for iPad 2025-2018: Pencil USB C Fast Charging Magnetic with Tilt Sensitivity & Palm Rejection Stylus Pen for iPad 6-11th Air 3-5/M2/M3 Mini 5-7 Pro11 1-4 12 3-6/M4 (White)**LPUNCD**$17.92**4.4★**▲ 180%**](https://www.amazon.com/dp/B0G8G5D9GZ) [**Stylus Pen for iPad A16 11th 10th 9th 8th 7th 6th Generation iPad Pro 12.9 11 13 inch M4 iPad Air M3 M2 5th 4th 3rd Gen iPad Mini A17 Pro 7 6 5 for Apple Pencil Pro 1st 2nd Gen Alternative (White)**Waiktyne**$9.70**4.5★**▲ 116%**](https://www.amazon.com/dp/B0CGLMWFRP)
**~~View all trending →~~**
## **What buyers say about ipad pencil 1st generation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great Deal”*
**Quality-Overall**12%
*“Nice quality pencil”*
**Compatibility-Overall**12%
*“Very easy to pair”*
**Ease Of Use**10%
*“comfortable to hold”*
**Charging**9%
*“Charges great”*
**Battery Life**7%
*“Amazing Battery Life”*
**Connectivity-Overall**7%
*“Good connectivity”*
**Advertised Vs Actual Product**5%
*“Works as it should”*
**Assembly/Installation**2%
*“Easy to set up”*
**Durability**2%
*“Doesnt break as easily”*
### **What buyers complain about **
**Charging**17%
*“Charging Issues”*
**Durability**14%
*“Breaks easily”*
**Functionality-Overall**13%
*“Barely works”*
**Connectivity-Overall**9%
*“Never connected”*
**Compatibility-Overall**8%
*“Incompatible”*
**Quality-Overall**4%
*“Disappointing quality”*
**Value For Money**4%
*“is too expensive”*
**Magnetic Strength/Adsorption**3%
*“Poor magnet”*
**Ease Of Use**2%
*“not easy to use”*
**Instructions/User Manual/Troubleshooting**1%
*“They didnt do very well in the instructions of explaining that”*
### **Top return reasons **
**Compatibility-Overall**45%
**Functionality-Overall**17%
**Connectivity-Overall**13%
**Charging**9%
**Value For Money**3%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Durability**1%
**Size-Overall**1%
**Magnetic Strength/Adsorption**1%
## **Common questions**
- **Is ipad pencil 1st generation profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 12 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ipad pencil 1st generation niche?**
- 10 brands and 44 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in ipad pencil 1st generation?**
- Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.9%.
- **When does demand for ipad pencil 1st generation peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the ipad pencil 1st generation niche?**
- Listings span $9.70–$80.27; the average listing price is $27.21 (sweet spot $15–$100). The average incumbent carries 15,493 reviews — the moat a new listing must climb.
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