---
title: "I24 — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/i24"
last_updated: "2026-08-09T08:53:56.404Z"
locale: en
meta:
description: "Niche score 30/100 · $23K/yr market · 12K searches/yr · $151.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $23K/yr market · 12K searches/yr · $151.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "I24 — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **i24**
**Skip it**
High returns (15.0%) — this niche doesn't clear our bar today.
Market size 6Growth 6Conversion 16Competition 44Returns 0Price range 0Avg price 58Brand share 21Review moat 98Quality gap 100
**Quality gap**
**Incredible****3.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****30.28**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$151.69**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$23K**
$23K/yr · 12K searches
**Growth**
**Bad****-37.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****15.0%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$118.07–$179.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, i24 is a $23K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 30/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **i24 market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$38K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,254**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **64.3%**
- **Avg brand age**
- **17 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**5%**
- Huness38% - ZFSMHXH34% - Sefwon7% - VIVAHHX6% - MMY6% - KHUYTOR3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -37.8% search growth over the last 90 days.
1K750Holiday '24Spike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/i24/trend)
## **Top i24 search terms**
- **i24 ultra phone**7K/yr-45.6%0.8% conv. - **i24 ultra**3K/yr-26.3%0.7% conv. - **i24**1K/yr-18.5%0.0% conv. - **i24 ultra 5g unlocked smartphone**610/yr-48.4%0.8% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/i24/search-terms)
## **Top i24 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**I24 Ultra Unlocked Phone Built in Pen The Phone Smartphone Battery 6800mAh 6.8 HD Screen Android 14 16+512GB with 128GB Memory Card Cell Phone 5G/Face ID/Fingerprint Lock/GPS (Purple 16+512GB)**Huness**$174.81**2.8★80 rev](https://www.amazon.com/dp/B0FF2PR96G) [2**ZFSMHXH I24 Ultra 5G Unlocked Phones 8+512GB Android13 Smartphone Battery 6800mAh 6.9 HD Screen Unlocked Cell Phone 48MP+108MP Camera/Face ID/5G/Fingerprint Lock/Dual SIM/GPS (Black)**ZFSMHXH**$130.08**3.0★8 rev](https://www.amazon.com/dp/B0GK194QK4) [3**ZFSMHXH I24 Ultra Unlocked Phone Built in Pen The Phone Smartphone Battery 6800mAh 6.8 HD Screen 8+256GB with 128GB Memory Card Cell Phone 5G/Face ID/Fingerprint Lock/GPS (Sky Blue)**ZFSMHXH**$134.22**3.1★6 rev](https://www.amazon.com/dp/B0FXRLYSL4) [4**I24 Ultra Unlocked Phone Built in Pen The Phone Smartphone Battery 6800mAh 6.8 HD Screen Android 14 16+512GB with 128GB Memory Card Cell Phone 5G/Face ID/Fingerprint Lock/GPS (Black 16+512GB)**Huness**$176.38**2.8★80 rev](https://www.amazon.com/dp/B0FHDTDHLM) [5**VIVAHHX I24 Ultra Unlocked Phone 8GB+256GB Android Cell Phone 7 inch HD Screen Mobile Phone 108MP+48MP Camera 6800 mAh Extra Large Battery 5G Dual SIM (Titanium Black)**VIVAHHX**$135.20**3.0★30 rev](https://www.amazon.com/dp/B0FPR1ZCJF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KHUYTOR I24 Ultra 5G Smartphone 6+256GB Unlocked Phone Android 13.0 48+108MP Zoom Camera Mobile Phone with Build-in Pen Long Battery Life 6800mAh Dual SIM 6.8 HD Screen 5G/4G Phone (Green)**KHUYTOR**$137.90**3 rev2mo ago](https://www.amazon.com/dp/B0F3LY7889) [**Sefwon Unlocked Phone I24 Ultra Android Phone 8-core 8GB+256GB Cell Phone 7 inch HD Screen Mobile Phone 108MP+48MP Camera 6800 mAh Battery 5G Dual SIM (Titanium Black)**Sefwon**$130.21**11 rev3mo ago](https://www.amazon.com/dp/B0GSQQZJQM) [**Sefwon Unlocked Phone I24 Ultra Android Phone 8-core 8GB+256GB Cell Phone 7 inch HD Screen Mobile Phone 108MP+48MP Camera 6800 mAh Battery 5G Dual SIM (Titanium Blue)**Sefwon**$134.96**11 rev3mo ago](https://www.amazon.com/dp/B0GSR3LB19) [**ZFSMHXH I24 Ultra 5G Unlocked Phones 8+512GB Android13 Smartphone Battery 6800mAh 6.9 HD Screen Unlocked Cell Phone 48MP+108MP Camera/Face ID/5G/Fingerprint Lock/Dual SIM/GPS (Purple)**ZFSMHXH**$118.07**1 rev3mo ago](https://www.amazon.com/dp/B0GK1D8S3R) [**I24 Ultra 5G Unlocked Smartphone 12GB RAM 512GB ROM Android 13 Cell Phone 6.8 HD Screen 108MP Camera 6800mAh Battery NFC/Dual SIM/Face ID High Performance Octa-Core Mobile Phone (Purple)**Ghoxrxal**$158.89**0 rev4mo ago](https://www.amazon.com/dp/B0GR8RCMV7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sefwon Unlocked Phone I24 Ultra Android Phone 8-core 8GB+256GB Cell Phone 7 inch HD Screen Mobile Phone 108MP+48MP Camera 6800 mAh Battery 5G Dual SIM (Titanium Black)**Sefwon**$130.21**4.0★**▲ 184%**](https://www.amazon.com/dp/B0GSQQZJQM) [**ZFSMHXH I24 Ultra 5G Unlocked Phones 8+512GB Android13 Smartphone Battery 6800mAh 6.9 HD Screen Unlocked Cell Phone 48MP+108MP Camera/Face ID/5G/Fingerprint Lock/Dual SIM/GPS (Purple)**ZFSMHXH**$118.07**1.0★**▲ 184%**](https://www.amazon.com/dp/B0GK1D8S3R) [**ZFSMHXH I24 Ultra 5G Unlocked Phones 8+512GB Android13 Smartphone Battery 6800mAh 6.9 HD Screen Unlocked Cell Phone 48MP+108MP Camera/Face ID/5G/Fingerprint Lock/Dual SIM/GPS (Green)**ZFSMHXH**$121.35**3.0★**▲ 183%**](https://www.amazon.com/dp/B0GK1GMHWH) [**KHUYTOR I24 Ultra 5G Smartphone 6+256GB Unlocked Phone Android 13.0 48+108MP Zoom Camera Mobile Phone with Build-in Pen Long Battery Life 6800mAh Dual SIM 6.8 HD Screen 5G/4G Phone (Green)**KHUYTOR**$137.90**3.4★**▲ 183%**](https://www.amazon.com/dp/B0F3LY7889) [**I24 Ultra 5G Unlocked Smartphone 12GB RAM 512GB ROM Android 13 Cell Phone 6.8 HD Screen 108MP Camera 6800mAh Battery NFC/Dual SIM/Face ID High Performance Octa-Core Mobile Phone (Purple)**Ghoxrxal**$158.89**0.0★**▲ 182%**](https://www.amazon.com/dp/B0GR8RCMV7)
**~~View all trending →~~**
## **What buyers say about i24**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“So far, its performance has been quite good”*
**Computation Performance**17%
*“Lightning-fast performance”*
**Battery Life**13%
*“Amazing battery life”*
**Compatibility-Overall**8%
*“Does pair with Google”*
**Technical Support**8%
*“Tech. is in full working Condition”*
**Ease Of Use**4%
*“easy daily use”*
**Value For Money**4%
*“fantastic value”*
**Design-Overall**4%
*“attractive design”*
### **What buyers complain about **
**Compatibility-Overall**20%
*“This phone doesn't work in rural areas”*
**Value For Money**20%
*“Definitely not worth the money”*
**Connectivity-Overall**11%
*“all phone companies could not connect to the device”*
**Functionality-Overall**11%
*“Phones that don't work”*
**Software/Application**7%
*“poorly done software install”*
**Battery Life**7%
*“the battery doesnt last nearly as long as advertised”*
**Battery Inclusion**5%
*“Battery bites”*
**Charging**5%
*“It doesn't stay charged”*
**Camera Quality**4%
*“The camera quality is bad not good at all”*
**Ease Of Use**3%
*“Can't even use it”*
### **Top return reasons **
**Compatibility-Overall**22%
**Advertised Vs Actual Product**14%
**Functionality-Overall**13%
**Connectivity-Overall**8%
**Charging**6%
**Software/Application**5%
**Quality-Overall**4%
**Camera Quality**3%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common questions**
- **Is i24 profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 18 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (30/100).
- **How competitive is the i24 niche?**
- 8 brands and 10 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in i24?**
- Top complaints mined from reviews: Compatibility-Overall, Value For Money, Connectivity-Overall. The return rate is 15.0% — above our launch gate.
- **When does demand for i24 peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the i24 niche?**
- Listings span $118.07–$179.34; the average listing price is $151.69 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.
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