---
title: "Htc — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/htc"
last_updated: "2026-08-09T08:52:04.525Z"
locale: en
meta:
description: "Niche score 37/100 · $173K/yr market · 79K searches/yr · $260.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $173K/yr market · 79K searches/yr · $260.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Htc — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **htc**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 25Conversion 11Competition 58Returns 25Price range 7Avg price 37Brand share 7Review moat 80Quality gap 92
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****402.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$260.43**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$173K**
$173K/yr · 79K searches
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$21.51–$1162.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, htc is a $173K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **htc market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$130K–$195K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,204**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **18.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**2%**
- HTC66% - BEARTAIN16% - Yworlln12% - QYGCKJ2% - TELNP2% - Hyyeosd1% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 13 weeks — +0.1% search growth over the last 90 days.
1K750Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/htc/trend)
## **Top htc products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$21K16%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HTC U24 Pro 5G GSM Unlocked Smartphone 12GB+256GB 6.8 120Hz OLED Display 50+8+50MP Cameras 4600mAh Wireless Charging - Blue**HTC**$423.33**4.0★21 rev](https://www.amazon.com/dp/B0DJ8ZR3QG) [2**NE20 Earbuds 2025 New NE20 AI Translation Earbuds in Real Time Language Translator Headphones with LCD Touch Screen Audifonos Traductores Ingls Espaol Support 140 Languages for Travel Business**BEARTAIN**$27.24**3.9★187 rev](https://www.amazon.com/dp/B0FP1J1M7T) [3**HTC U23 Pro 5G Dual 256GB 12GB RAM Factory Unlocked (GSM Only | No CDMA - not Compatible with Verizon/Sprint) GSM Global Model Mobile Cell Phone Black**HTC**$352.54**4.2★59 rev](https://www.amazon.com/dp/B0C6N1VBN3) [4**HTC Wireless Earbuds Bluetooth 5.3 Waterproof with ENC Microphone in Ear Stereo Headphones Compatible with Tablet Laptop Cell Phones Tablet**HTC**$21.51**4.4★690 rev](https://www.amazon.com/dp/B0B42GT34S) [5**NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meetings Black**Yworlln**$26.93**3.7★65 rev](https://www.amazon.com/dp/B0GJLCN18D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meeting Orange**Yworlln**$26.25**65 rev3mo ago](https://www.amazon.com/dp/B0GS8MXNN3) [**NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meetings Black**Yworlln**$26.93**65 rev3mo ago](https://www.amazon.com/dp/B0GJLCN18D) [**Yworlln NE70 AI Traslation Earbuds Real Time in 135 Languages Translator Earbuds with Audio and Video Calls Audifonos Traductores Ingls Espaol Bluetooth Language Translator Ear Bud**Yworlln**$36.03**27 rev4mo ago](https://www.amazon.com/dp/B0GDXTFTXG) [**NE20 Earbuds 2025 New AI Translation Earbuds Real Time Wireless Bluetooth 6.0 AI Headphones LCD Touch Screen Support 135 Languages Translation Real Time Translator headphones Support Playing Music**TELNP**$26.09**59 rev8mo ago](https://www.amazon.com/dp/B0G6JDRX94) [**NE20 AI Translation Earbuds Real Time 135 Languages Translator Ear Buds Audifonos Traductores Ingls Espaol Wireless Earphones Bluetooth 6.0 Headphones for Travel Business Meeting Learning**QYGCKJ**$27.55**176 rev9mo ago](https://www.amazon.com/dp/B0FRFKSX9J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meeting Orange**Yworlln**$26.25**3.7★**▲ 257%**](https://www.amazon.com/dp/B0GS8MXNN3) [**NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meetings Black**Yworlln**$26.93**3.7★**▲ 257%**](https://www.amazon.com/dp/B0GJLCN18D) [**Yworlln NE70 AI Traslation Earbuds Real Time in 135 Languages Translator Earbuds with Audio and Video Calls Audifonos Traductores Ingls Espaol Bluetooth Language Translator Ear Bud**Yworlln**$36.03**4.0★**▲ 232%**](https://www.amazon.com/dp/B0GDXTFTXG) [**HTC Wireless Earbuds Bluetooth 5.3 Waterproof with ENC Microphone in Ear Stereo Headphones Compatible with Tablet Laptop Cell Phones Tablet**HTC**$21.51**4.4★**▲ 176%**](https://www.amazon.com/dp/B0B42GT34S) [**NE20 AI Translation Earbuds Real Time 135 Languages Translator Ear Buds Audifonos Traductores Ingls Espaol Wireless Earphones Bluetooth 6.0 Headphones for Travel Business Meeting Learning**QYGCKJ**$27.55**4.1★**▲ 159%**](https://www.amazon.com/dp/B0FRFKSX9J)
**~~View all trending →~~**
## **What buyers say about htc**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Great buy for the money”*
**Quality-Overall**11%
*“Good quality VR experience”*
**Audio Quality**9%
*“Good sound quality”*
**Battery Life**7%
*“Battery life is excellent”*
**Advertised Vs Actual Product**5%
*“Exceeded my expectations”*
**Ease Of Use**5%
*“Very easy to work with”*
**Comfort-Overall**4%
*“Comfortable”*
**Size-Overall**3%
*“Fit well”*
**Charging**3%
*“The ear buds are charged”*
**Functionality-Overall**2%
*“Works great with space calibrator”*
### **What buyers complain about **
**Software/Application**8%
*“the software is too old”*
**Durability**7%
*“Easily broken”*
**Quality-Overall**7%
*“Poor quality”*
**Charging**7%
*“Product does not keep a charge”*
**Connectivity-Overall**6%
*“connection isn't stable”*
**Functionality-Overall**6%
*“It is extremely slow”*
**Battery Life**6%
*“Battery don't last”*
**Size-Overall**5%
*“Just a bit too big”*
**Value For Money**5%
*“They're expensive”*
**Audio Quality**4%
*“Poor sound quality”*
### **Top return reasons **
**Functionality-Overall**18%
**Connectivity-Overall**13%
**Charging**7%
**Defective Material/Parts**7%
**Compatibility-Overall**6%
**Value For Money**6%
**Size-Overall**6%
**Advertised Vs Actual Product**6%
**Audio Quality**4%
**Software/Application**3%
## **Common questions**
- **Is htc profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 26 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the htc niche?**
- 8 brands and 79 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in htc?**
- Top complaints mined from reviews: Software/Application, Durability, Quality-Overall. The return rate is 5.1% — above our launch gate.
- **What does it cost to enter the htc niche?**
- Listings span $21.51–$1162.33; the average listing price is $260.43 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.
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