---
title: "Hp Pen — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/hp-pen"
last_updated: "2026-08-09T12:38:23.790Z"
locale: en
meta:
description: "Niche score 37/100 · $127K/yr market · 142K searches/yr · $30.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $127K/yr market · 142K searches/yr · $30.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hp Pen — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **hp pen**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 15Conversion 37Competition 25Returns 19Price range 88Avg price 95Brand share 14Review moat 56Quality gap 79
**Avg price**
**Incredible****$30.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.13–$67.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,278.81**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$127K**
$127K/yr · 142K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****6.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, hp pen is a $127K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp pen market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$120K–$151K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#759**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**3%**
- HP50% - hacey20% - AZX10% - ANYQOO9% - SSS·GRGB5% - EVACH2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/hp-pen/trend)
## **Top hp pen search terms**
- **hp pen**22K/yr+4.5%2.6% conv. - **hp stylus pen**17K/yr-19.1%3.0% conv. - **hp pen for touchscreen laptop**15K/yr-47.9%3.9% conv. - **hp envy x360 pen**10K/yr-14.3%1.1% conv. - **hp laptop pen**6K/yr+11.9%2.3% conv. - **hp stylus**7K/yr-9.6%3.1% conv. - **hp omnibook stylus pen**8K/yr-15.5%2.7% conv. - **hp omnibook pen**8K/yr-35.9%2.7% conv. - **hp omnibook x flip pen**5K/yr+3.8%2.7% conv. - **stylus pen for hp laptop**4K/yr-14.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/hp-pen/search-terms)
## **Top hp pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$51K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP Active Rechargeable Tilt Pen MPP 2**HP**$57.94**4.4★844 rev](https://www.amazon.com/dp/B089NZNJB2) [2**Genuine HP Stylus Pen Compatible with Any Pen-Enabled HP Device Envy x360/Pavilion x360/Spectre x360**HP**$32.99**4.4★441 rev](https://www.amazon.com/dp/B09T2L5PBN) [3**Stylus Pen for HP Omnibook Envy x360 Pavilion x360 Spectre x360 300-Day Battery Smooth Writing MPP Tilt Pen with Pressure Sensitivity & Palm Rejection for Drawing Note-Taking**hacey**$23.21**4.3★4,232 rev](https://www.amazon.com/dp/B07YTGX96J) [4**Stylus Pen for HP Omnibook/Envy/Spectre/Pavilion x360 1024 Pressure Sensitivity & Palm Rejection 2500H Battery Digital Pen with Eraser for Drawing/Note-Taking AAAA Battery Included**AZX**$23.45**4.4★1,287 rev](https://www.amazon.com/dp/B087WH68NV) [5**MPP 1.51 Pen for HP Omnibook X Flip Envy x360 Spectre & Pavilion Touchscreen Laptops 300 Day Battery Life High-Precision Active Stylus Pen with Palm Rejection for Drawing & Note-Taking**ANYQOO**$24.52**4.3★397 rev](https://www.amazon.com/dp/B08G4SQJCY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MoKo MPP 2.0 Tilt Pen for HP 2-in-1 Touchscreen Laptops Rechargeable Stylus Pen for HP Envy X360/Pavilion X360/Specter X360 ASUS Vivobook Flip 14/12 Kobo Libra Colour with 4096 Pressure Sensitivity**MoKo**$24.48**13 rev5mo ago](https://www.amazon.com/dp/B0GL1LPR3S) [**EVACH Rechargeable MPP 2.0 Tilt Pen for HP 2-in-1 Touchscreen Laptops Genuine Digital Stylus Pen for HP Envy X360/Pavilion X360/Spectre X360 with 4096 Pressure Sensitivity and Palm Rejection Black**EVACH**$34.63**86 rev1y ago](https://www.amazon.com/dp/B0F3CRV3V2) [**Rechargeable MPP 2.0 Tilt Stylus Pen for HP 4096 Pressure Sensitivity Palm Rejection Compatible with HP Omnibook/Envy/Pavilion/Spectre x360 2-in-1 Laptops Ideal for Drawing & Note-Taking**hacey**$32.61**11 rev1y ago](https://www.amazon.com/dp/B0GKN4F59Q) [**HP 700 Rechargeable Multi Pen Compatible Across Devices/Protocols USBC Charging Long Battery Life LED Indicator Customizable Buttons Adjustable Tilt & Pressure Thoughtfully Designed**HP**$67.70**51 rev1y ago](https://www.amazon.com/dp/B0DG622LFF) [**Active Stylus Pen 1MR94AA for HP Envy x360/Pavilion x360/Spectre x360 - Pressure Sensitive Windows Ink Palm Rejection Digital Pen with Battery 905512-001**MITATTOK**$19.10**50 rev2y ago](https://www.amazon.com/dp/B0CW95Z6T1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rechargeable MPP 2.0 Tilt Stylus Pen for HP 4096 Pressure Sensitivity Palm Rejection Compatible with HP Omnibook/Envy/Pavilion/Spectre x360 2-in-1 Laptops Ideal for Drawing & Note-Taking**hacey**$32.61**4.7★**▲ 468%**](https://www.amazon.com/dp/B0GKN4F59Q) [**MoKo MPP 2.0 Tilt Pen for HP 2-in-1 Touchscreen Laptops Rechargeable Stylus Pen for HP Envy X360/Pavilion X360/Specter X360 ASUS Vivobook Flip 14/12 Kobo Libra Colour with 4096 Pressure Sensitivity**MoKo**$24.48**4.7★**▲ 409%**](https://www.amazon.com/dp/B0GL1LPR3S) [**MPP 1.51 Pen for HP Omnibook X Flip Envy x360 Spectre & Pavilion Touchscreen Laptops 300 Day Battery Life High-Precision Active Stylus Pen with Palm Rejection for Drawing & Note-Taking**ANYQOO**$24.52**4.3★**▲ 217%**](https://www.amazon.com/dp/B08G4SQJCY) [**Active Stylus Pen 1MR94AA for HP Envy x360/Pavilion x360/Spectre x360 - Pressure Sensitive Windows Ink Palm Rejection Digital Pen with Battery 905512-001**MITATTOK**$19.10**3.7★**▲ 65%**](https://www.amazon.com/dp/B0CW95Z6T1) [**HP Rechargeable Active Pen G3**HP**$26.99**3.5★**▲ 40%**](https://www.amazon.com/dp/B07WWHWW9J)
**~~View all trending →~~**
## **What buyers say about hp pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Compatibility-Overall**23%
*“Compatible”*
**Value For Money**16%
*“It truly is worth the money”*
**Quality-Overall**11%
*“Its day 1, no complaints”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“Its exactly as advertised”*
**Connectivity-Overall**4%
*“Easy to connect”*
**Grip**4%
*“It also felt nice in my hand”*
**Touch/Button Controls**4%
*“has nice functions with the buttons”*
**Charging**3%
*“Charges fast and just instantly works as it should”*
**Battery Life**3%
*“Battery life is great”*
### **What buyers complain about **
**Functionality-Overall**19%
*“Doesnt work”*
**Compatibility-Overall**11%
*“its isn't compatible”*
**Quality-Overall**10%
*“For the horrible performance this thing provides”*
**Touch/Button Controls**9%
*“This means your touchscreen is just going to get scratched up by this as you try to use it”*
**Ease Of Use**6%
*“This makes it impossible to use”*
**Durability**5%
*“Broke easily”*
**Charging**5%
*“it would also need to be charged often”*
**Magnetic Strength/Adsorption**3%
*“The magnet was reversed”*
**Value For Money**3%
*“I would instead buy a cheaper more affordable”*
**Connectivity-Overall**3%
*“It doesn't connect to Bluetooth”*
### **Top return reasons **
**Compatibility-Overall**59%
**Functionality-Overall**14%
**Connectivity-Overall**8%
**Touch Screen**2%
**Charging**2%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Touch/Button Controls**1%
**Magnetic Strength/Adsorption**1%
## **Common questions**
- **Is hp pen profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the hp pen niche?**
- 8 brands and 44 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in hp pen?**
- Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Quality-Overall. The return rate is 6.8% — above our launch gate.
- **When does demand for hp pen peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hp pen niche?**
- Listings span $10.13–$67.70; the average listing price is $30.12 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.
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