---
title: "Apple Pencil — $19.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/apple-pencil"
last_updated: "2026-08-09T04:37:16.603Z"
locale: en
meta:
description: "Niche score 46/100 · $19.9M/yr market · 9.5M searches/yr · $29.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $19.9M/yr market · 9.5M searches/yr · $29.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Pencil — $19.9M/yr Amazon US Niche (2026) - Flapen"
---
# **apple pencil**
**Skip it**
A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 9Conversion 75Competition 8Returns 65Price range 90Avg price 95Brand share 12Review moat 14Quality gap 32
**Market size**
**Incredible****$19.9M**
$19.9M/yr · 9.5M searches
**Avg price**
**Incredible****$29.50**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.10–$94.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****24,496.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-32.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, apple pencil is a $19.9M/yr Amazon United States market (9.5M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 46/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple pencil market data**
- **Units sold / yr**
- **600K–800K**
- avg 80,000–100,000/product
- **Revenue / yr**
- **$17.7M–$23.6M**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**25**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**2%**
- Apple61% - JAMJAKE13% - Penlike12% - metapen5% - Hastraith5% - DEGGE2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.
500K300KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/apple-pencil/trend)
## **Top apple pencil search terms**
- **apple pencil**8.6M/yr-32.6%6.3% conv. - **apple pencil usb c**530K/yr-33.1%9.0% conv. - **apple pencil (usb-c)**30K/yr+26.9%37.8% conv. - **apple pencil usbc**41K/yr-19.9%10.3% conv. - **apple - pencil**39K/yr-48.4%2.4% conv. - **apple pencil usb-c**39K/yr-1.5%10.8% conv. - **apple-pencil**31K/yr-44.4%2.2% conv. - **applepencil**13K/yr-10.0%21.5% conv. - **apple pencil refurbished**20K/yr-25.7%3.1% conv. - **usb c apple pencil**20K/yr-29.2%7.7% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/apple-pencil/search-terms)
## **Top apple pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3.0M30%$6.0M45%$9.0M60%$11.9M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C**Apple**$65.72**4.6★11,206 rev](https://www.amazon.com/dp/B0CL7J12YK) [2**Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically**Apple**$94.61**4.6★9,415 rev](https://www.amazon.com/dp/B0D3J71RM7) [3**JAMJAKE Stylus Pen for iPad 6th-11th Generation-2X Fast Charge Active Pencil Compatible with 2018-2026 Apple iPad Pro 11/12.9/M4 iPad Air 3/4/5/M2/M3/M4 iPad mini 5/6/7 Gen-White**JAMJAKE**$18.19**4.4★101,301 rev](https://www.amazon.com/dp/B0831BF1FH) [4**Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity**Penlike**$10.22**4.7★3,423 rev](https://www.amazon.com/dp/B0DFXS82LV) [5**Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th**metapen**$15.96**4.5★56,240 rev](https://www.amazon.com/dp/B09ZTXVNVD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hastraith Stylus Pen for iPad(2018-2026)-13 Mins Fast Charge with Tilt Sensitivity & Palm Rejection for iPad 11/10/9/8/7/6th Gen Air 5/4/3/M4/M3/M2 Pro 13/12.9/11/M4 Mini 7/6/5th White**Hastraith**$10.32**5,519 rev1y ago](https://www.amazon.com/dp/B0F21WN48Z) [**Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity**Penlike**$10.22**3,423 rev1y ago](https://www.amazon.com/dp/B0DFXS82LV) [**Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically**Apple**$94.61**9,415 rev2y ago](https://www.amazon.com/dp/B0D3J71RM7) [**DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3**DEGGE**$10.10**4,700 rev2y ago](https://www.amazon.com/dp/B0D14SJSL7) [**Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch**JvKzaen**$10.85**4,171 rev2y ago](https://www.amazon.com/dp/B0CQHD1NKM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity**Penlike**$10.22**4.7★**▲ 343%**](https://www.amazon.com/dp/B0DFXS82LV) [**Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch**JvKzaen**$10.85**4.6★**▲ 79%**](https://www.amazon.com/dp/B0CQHD1NKM) [**DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3**DEGGE**$10.10**4.5★**▲ 40%**](https://www.amazon.com/dp/B0D14SJSL7) [**Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C**Apple**$65.72**4.6★**— 1%**](https://www.amazon.com/dp/B0CL7J12YK) [**Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically**Apple**$94.61**4.6★**— 6%**](https://www.amazon.com/dp/B0D3J71RM7)
**~~View all trending →~~**
## **What buyers say about apple pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“less expensive”*
**Compatibility-Overall**12%
*“easy to pair”*
**Quality-Overall**11%
*“Amazing quality”*
**Charging**9%
*“Charges fast”*
**Ease Of Use**9%
*“Easy use”*
**Connectivity-Overall**7%
*“Connects great”*
**Battery Life**6%
*“Battery last long”*
**Advertised Vs Actual Product**6%
*“Just as pictured”*
**Color**2%
*“Colors are so pretty”*
**Assembly/Installation**2%
*“The setup is flawless”*
### **What buyers complain about **
**Charging**16%
*“Battery wont charge”*
**Functionality-Overall**14%
*“Not functional”*
**Durability**14%
*“Doesn't Last”*
**Compatibility-Overall**10%
*“would not pair”*
**Connectivity-Overall**9%
*“Never connected”*
**Quality-Overall**4%
*“It is much lower quality than expected”*
**Value For Money**4%
*“Way too expensive”*
**Magnetic Strength/Adsorption**3%
*“Poor magnet”*
**Touch/Button Controls**2%
*“There is no power button”*
**Ease Of Use**2%
*“Hard to turn on”*
### **Top return reasons **
**Compatibility-Overall**58%
**Functionality-Overall**11%
**Connectivity-Overall**11%
**Charging**7%
**Value For Money**3%
**Defective Material/Parts**1%
**Advertised Vs Actual Product**1%
**Product Condition**1%
**Magnetic Strength/Adsorption**1%
**Size-Overall**1%
## **Common questions**
- **Is apple pencil profitable to sell on Amazon United States?**
- The niche generates $19.9M/yr across 8 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the apple pencil niche?**
- 7 brands and 25 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in apple pencil?**
- Top complaints mined from reviews: Charging, Functionality-Overall, Durability. The return rate is 2.4%.
- **When does demand for apple pencil peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the apple pencil niche?**
- Listings span $10.10–$94.61; the average listing price is $29.50 (sweet spot $15–$100). The average incumbent carries 24,497 reviews — the moat a new listing must climb.
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