---
title: "Apple Pencil 1st Generation — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/apple-pencil-1st-generation"
last_updated: "2026-08-09T04:40:21.512Z"
locale: en
meta:
description: "Niche score 42/100 · $1.5M/yr market · 1.0M searches/yr · $32.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $1.5M/yr market · 1.0M searches/yr · $32.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Pencil 1st Generation — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **apple pencil 1st generation**
**Skip it**
Soft demand (-39.7% this quarter) — this niche doesn't clear our bar today.
Market size 85Growth 5Conversion 54Competition 9Returns 54Price range 95Avg price 95Brand share 8Review moat 15Quality gap 53
**Avg price**
**Incredible****$32.43**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.96–$80.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 1.0M searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,369.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-39.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, apple pencil 1st generation is a $1.5M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple pencil 1st generation market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**40**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Apple63% - HATOKU14% - metapen12% - Aplfan4% - Xpencifan4% - JAMJAKE3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.7% search growth over the last 90 days.
45K35KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/apple-pencil-1st-generation/trend)
## **Top apple pencil 1st generation search terms**
- **apple pencil 1st generation**573K/yr-41.2%4.4% conv. - **apple pencil 1st gen**58K/yr-32.3%3.4% conv. - **apple pencil first generation**56K/yr-31.5%4.7% conv. - **1st generation apple pencil**57K/yr-49.2%4.3% conv. - **1st gen apple pencil**40K/yr-40.1%3.7% conv. - **apple pencil gen 1**41K/yr-37.2%4.2% conv. - **apple pencil 1**27K/yr-15.0%2.8% conv. - **apple pen 1st generation**19K/yr-39.5%3.6% conv. - **first generation apple pencil**23K/yr-56.1%4.7% conv. - **apple pencil lightning**15K/yr-39.8%3.9% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/apple-pencil-1st-generation/search-terms)
## **Top apple pencil 1st generation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$218K30%$435K45%$653K60%$870K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)**Apple**$80.27**4.0★235 rev](https://www.amazon.com/dp/B0FNZZWVDD) [2**Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C**Apple**$65.72**4.6★11,206 rev](https://www.amazon.com/dp/B0CL7J12YK) [3**Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th**metapen**$15.96**4.5★56,240 rev](https://www.amazon.com/dp/B09ZTXVNVD) [4**Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)**HATOKU**$18.17**4.4★286 rev](https://www.amazon.com/dp/B0G1XSV8GN) [5**HATOKU Stylus Pen for iPad 2018-2026 15Min Fast Charge iPad Pencil with High Precision Tilt Sensitivity Palm Rejection Magnetic for Note-Taking Drawing on Apple iPad 6-11/Air/Pro/Mini - No Pairing**HATOKU**$17.85**4.5★9,337 rev](https://www.amazon.com/dp/B0B7535QC3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini**Xpencifan**$18.03**308 rev5mo ago](https://www.amazon.com/dp/B0GLDN85ZG) [**Aplfan Pencil 1st Gen (USB-C) for iPad 2018-2026: All-Aluminum Stylus Bluetooth Shortcuts Plug&Charge Tilt Sensitivity&Palm Rejection for iPad 6-11&Mini 5-7 Air 3-5/M2/M3 Pro 11-13(M4/M5)White**Aplfan**$25.27**44 rev5mo ago](https://www.amazon.com/dp/B0GKF5N2DV) [**Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)**HATOKU**$18.17**286 rev7mo ago](https://www.amazon.com/dp/B0G1XSV8GN) [**Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)**Apple**$80.27**235 rev10mo ago](https://www.amazon.com/dp/B0FNZZWVDD) [**Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C**Apple**$65.72**11,206 rev2y ago](https://www.amazon.com/dp/B0CL7J12YK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aplfan Pencil 1st Gen (USB-C) for iPad 2018-2026: All-Aluminum Stylus Bluetooth Shortcuts Plug&Charge Tilt Sensitivity&Palm Rejection for iPad 6-11&Mini 5-7 Air 3-5/M2/M3 Pro 11-13(M4/M5)White**Aplfan**$25.27**4.3★**▲ 363%**](https://www.amazon.com/dp/B0GKF5N2DV) [**Stylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini**Xpencifan**$18.03**4.7★**▲ 353%**](https://www.amazon.com/dp/B0GLDN85ZG) [**Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)**HATOKU**$18.17**4.4★**▲ 105%**](https://www.amazon.com/dp/B0G1XSV8GN) [**Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th**metapen**$15.96**4.5★**▲ 79%**](https://www.amazon.com/dp/B09ZTXVNVD) [**Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)**Apple**$80.27**4.0★**▲ 42%**](https://www.amazon.com/dp/B0FNZZWVDD)
**~~View all trending →~~**
## **What buyers say about apple pencil 1st generation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great Deal”*
**Quality-Overall**12%
*“Nice quality pencil”*
**Compatibility-Overall**11%
*“it is compatible”*
**Ease Of Use**10%
*“comfortable to hold”*
**Charging**9%
*“Charges great”*
**Battery Life**7%
*“Amazing Battery Life”*
**Connectivity-Overall**7%
*“Good connectivity”*
**Advertised Vs Actual Product**5%
*“Works as it should”*
**Assembly/Installation**2%
*“Easy to set up”*
**Durability**2%
*“Doesnt break as easily”*
### **What buyers complain about **
**Charging**17%
*“Charging Issues”*
**Durability**14%
*“Breaks easily”*
**Functionality-Overall**13%
*“Not functional”*
**Connectivity-Overall**9%
*“disconnects frequently”*
**Compatibility-Overall**8%
*“Incompatible”*
**Value For Money**4%
*“is too expensive”*
**Quality-Overall**4%
*“Disappointing quality”*
**Magnetic Strength/Adsorption**3%
*“Poor magnet”*
**Ease Of Use**2%
*“not easy to use”*
**Instructions/User Manual/Troubleshooting**1%
*“They didnt do very well in the instructions of explaining that”*
### **Top return reasons **
**Compatibility-Overall**44%
**Functionality-Overall**17%
**Connectivity-Overall**13%
**Charging**9%
**Value For Money**3%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Durability**1%
**Size-Overall**1%
**Magnetic Strength/Adsorption**1%
## **Common questions**
- **Is apple pencil 1st generation profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the apple pencil 1st generation niche?**
- 6 brands and 40 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in apple pencil 1st generation?**
- Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.9%.
- **When does demand for apple pencil 1st generation peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the apple pencil 1st generation niche?**
- Listings span $15.96–$80.27; the average listing price is $32.43 (sweet spot $15–$100). The average incumbent carries 22,370 reviews — the moat a new listing must climb.
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