---
title: "Search terms — zoya nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/zoya-nail-polish/search-terms"
last_updated: "2026-08-09T04:45:09.974Z"
locale: en
meta:
  description: "Niche score 50/100 · $137K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $137K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — zoya nail polish - Flapen"
---

# **zoya nail polish**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 30Growth 62Conversion 26Competition 59Returns 100Price range 83Avg price 68Brand share 0Review moat 53Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$11.50–$35.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.21**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+38.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,395.94**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$137K**

$137K/yr · 459K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms