---
title: "Zoya Nail Polish — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/zoya-nail-polish"
last_updated: "2026-08-09T03:56:45.885Z"
locale: en
meta:
description: "Niche score 50/100 · $137K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $137K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zoya Nail Polish — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **zoya nail polish**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 30Growth 62Conversion 26Competition 59Returns 100Price range 83Avg price 68Brand share 0Review moat 53Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.50–$35.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.21**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+38.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,395.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$137K**
$137K/yr · 459K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zoya nail polish is a $137K/yr Amazon United States market (459K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zoya nail polish market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$142K–$178K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#854**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **6%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 87%
**Open market**
**0%**
- ZOYA100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/zoya-nail-polish/trend)
## **Top zoya nail polish search terms**
- **zoya nail polish**336K/yr+41.9%1.6% conv. - **zoya**59K/yr+60.5%1.5% conv. - **zoya nail polish colors**23K/yr+9.2%1.7% conv. - **zoya nail polish set**15K/yr-11.4%0.9% conv. - **nude nail polish set**9K/yr-2.6%0.0% conv. - **nail polish zoya**6K/yr+35.1%1.7% conv. - **zoya polish**5K/yr+34.2%1.3% conv. - **neutral nail polish set**4K/yr-34.5%0.0% conv. - **zoya gel nail polish**3K/yr-6.5%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/zoya-nail-polish/search-terms)
## **Top zoya nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$21K20%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZOYA Nail Polish Zanna 0.5 Fluid Ounce**ZOYA**$11.98**4.4★1,196 rev](https://www.amazon.com/dp/B002YK54HS) [2**ZOYA Madison Nail Polish Softest Pale Pink Sheer Milky Cream Polish Cool-Tone French Manicure Base Big10Free Vegan 0.5 fl oz**ZOYA**$12.04**4.4★1,778 rev](https://www.amazon.com/dp/B002YK53Q0) [3**Zoya Polish Quad Nail Polish Under The Mistletoe 0.5 Fl Oz (Pack of 4)**ZOYA**$19.52**4.5★4,917 rev](https://www.amazon.com/dp/B0759LZD4F) [4**ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz**ZOYA**$12.17**4.4★1,196 rev](https://www.amazon.com/dp/B07PGGQMM1) [5**Zoya Polish Quad Nail Polish Fa La La La La**ZOYA**$16.32**4.6★1,997 rev](https://www.amazon.com/dp/B0759LZ9JM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZOYA Pure Perfector Plus Sheer Pink Strengthening Nail Polish for Weak & Damaged Nails with Built-In Ridge Filler One-Coat Wonder Big10Free TPO-Free Vegan 0.5 fl oz**ZOYA**$15.27**1 rev2mo ago](https://www.amazon.com/dp/B0GYBGTDT6) [**ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz**ZOYA**$12.17**1,196 rev7y ago](https://www.amazon.com/dp/B07PGGQMM1) [**ZOYA Nail-Polish Eleni 0.5 fl. oz.**ZOYA**$12.06**1,379 rev7y ago](https://www.amazon.com/dp/B07PKTHW9L) [**ZOYA Agnes Nail Polish Warm Blush Pink Nude Cream Polish Warm-Tone Innocence Spring Color Long-Wear Big10Free Vegan 0.5 fl oz**ZOYA**$12.13**663 rev7y ago](https://www.amazon.com/dp/B07L6MWNXS) [**ZOYA Nail Polish Missy**ZOYA**$12.26**1,196 rev8y ago](https://www.amazon.com/dp/B07BFQ8D2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZOYA Pure Perfector Plus Sheer Pink Strengthening Nail Polish for Weak & Damaged Nails with Built-In Ridge Filler One-Coat Wonder Big10Free TPO-Free Vegan 0.5 fl oz**ZOYA**$15.27**5.0★**▲ 226%**](https://www.amazon.com/dp/B0GYBGTDT6) [**ZOYA Happi Nail Polish Pink Mauve Duochrome Polish with Frosty Gold Shift Cool-Tone Peachy Pink Color Big10Free Vegan 0.5 fl oz**ZOYA**$12.15**4.4★**▲ 219%**](https://www.amazon.com/dp/B005IH4OUC) [**ZOYA Elodie Nail Polish Bright Fresh Warm Melon Pink Cream Polish with Coral Touch Warm-Tone Summer Color Big10Free Vegan 0.5 fl oz**ZOYA**$12.16**4.3★**▲ 204%**](https://www.amazon.com/dp/B001DB4ZDS) [**ZOYA Lola Nail Polish Ultra-Bright Neon Fuchsia Polish with Blue-Violet Duochrome Shimmer Cool-Tone Summer Color Big10Free Vegan 0.5 fl oz**ZOYA**$11.78**4.4★**▲ 183%**](https://www.amazon.com/dp/B002YK52UW) [**ZOYA Nail Polish Missy**ZOYA**$12.26**4.4★**▲ 153%**](https://www.amazon.com/dp/B07BFQ8D2R)
**~~View all trending →~~**
## **What buyers say about zoya nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Beautiful colors”*
**Quality-Overall**18%
*“Good quality nail polish”*
**Value For Money**6%
*“Great value”*
**Stitch/Finish/Polish**6%
*“provided a consistent finish”*
**Smell**5%
*“Almost completely odorless”*
**Soft Feel**5%
*“Gentle on my nails”*
**Toxic/Chemical Free**5%
*“Clean polish, non toxic”*
**Durability**4%
*“They are great colors, very durable”*
**Ease Of Application**4%
*“easy to apply”*
**Ease Of Cleaning**4%
*“cleaning every day”*
### **What buyers complain about **
**Color**28%
*“Ugly Color”*
**Value For Money**15%
*“Expensive and it chips after one day”*
**Advertised Vs Actual Product**9%
*“Not the color pictured”*
**Ease Of Cleaning**9%
*“ok. Not the best remover ever”*
**Moist/Dry**8%
*“the cons are that they take a long time to dry on the nails”*
**Functionality-Overall**4%
*“Not for Gel Polish”*
**Durability**4%
*“Doesnt last at all”*
**Size-Overall**3%
*“The bottle size is kind of small”*
**Quality-Overall**2%
*“Clear coat! Waste!!@ This color sucks! I need color not a translucent junk!”*
**Smell**2%
*“at least does not smell awful still have to rub several times”*
## **Common questions**
- **Is zoya nail polish profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the zoya nail polish niche?**
- 1 brands and 2 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zoya nail polish?**
- Top complaints mined from reviews: Color, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for zoya nail polish peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the zoya nail polish niche?**
- Listings span $11.50–$35.00; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.
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