---
title: "Trend — zombie makeup - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/zombie-makeup/trend"
last_updated: "2026-08-09T07:51:11.914Z"
locale: en
meta:
  description: "Niche score 58/100 · $209K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $209K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — zombie makeup - Flapen"
---

# **zombie makeup**

**Worth a look**

Shows searches that convert (6.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 52Conversion 71Competition 65Returns 62Price range 56Avg price 50Brand share 70Review moat 53Quality gap 63

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.57–$26.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,376.92**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+23.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$11.94**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$209K**

$209K/yr · 269K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend