---
title: "Zkyo Steel Tube Eyelash Primer — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/zkyo-steel-tube-eyelash-primer"
last_updated: "2026-08-09T03:59:07.722Z"
locale: en
meta:
description: "Niche score 40/100 · $22K/yr market · 47K searches/yr · $11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $22K/yr market · 47K searches/yr · $11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zkyo Steel Tube Eyelash Primer — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **zkyo steel tube eyelash primer**
**Skip it**
Soft demand (-89.1% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 51Competition 22Returns 90Price range 12Avg price 46Brand share 42Review moat 95Quality gap 100
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****107.08**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.53**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$6.62–$16.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$22K**
$22K/yr · 47K searches
**Growth**
**Bad****-89.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, zkyo steel tube eyelash primer is a $22K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zkyo steel tube eyelash primer market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$35K–$46K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#819**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**16%**
- zkyo42% - Generic15% - Okerker11% - DZCKTFYGRT6% - BSLCEKL5% - Charm Kiss4% - Open — no brand owns it (5 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -89.1% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/zkyo-steel-tube-eyelash-primer/trend)
## **Top zkyo steel tube eyelash primer search terms**
- **steel tube mascara**5K/yr-38.6%4.8% conv. - **zkyo mascara**5K/yr-73.5%4.9% conv. - **eyelash primer tubular eyelash primer waterprooflong curling mascara natural and non-smudged**5K/yr-92.9%4.6% conv. - **zkyo steel tube eyelash primer**21K/yr-98.6%3.1% conv. - **zkyo**3K/yr-91.5%2.3% conv. - **steel pipe mascara primer**3K/yr-96.6%1.0% conv. - **eyelash primer tubular mascara**2K/yr-92.4%4.0% conv. - **tubular eyelash primer**2K/yr-93.0%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/zkyo-steel-tube-eyelash-primer/search-terms)
## **Top zkyo steel tube eyelash primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Waterproof Fiber Mascara Curling Silver Stick Mascara Black 0.12oz(1pcs)**zkyo**$10.11**3.0★64 rev](https://www.amazon.com/dp/B0GGBCKKYH) [2**Steel Tube Eyelash Primer Tubing Mascara Tubular Eyelash Primer Waterproof Smudge-Proof Clump-Proof Volumizing Create Natural Eyelashes (1)**Generic**$12.40**3.6★17 rev](https://www.amazon.com/dp/B0GH5JDMW9) [3**Black Washable Metal Mascara Wand Waterproof Iron Wand Mascara for Thin Short Sparse Lashes Natural Length Slim Volume Buildable Formula Separated Lashes Long Lasting Smudge-Proof No Flaking Tint**Okerker**$7.99**3.9★849 rev](https://www.amazon.com/dp/B0CYCM1Z51) [4**Steel Tube Eyelash Primer 2026 Upgraded Waterprooflong Curling Mascara Tubular Eyelash Primer Long-lasting 3D Curling Eyelash Natural And Non-Smudged (3pcs)**DZCKTFYGRT**$12.44**3.8★11 rev](https://www.amazon.com/dp/B0GGHG4Y7Y) [5**Iron Wand Mascara New Metal Curl Waterproof Mascara Tubular Eyelash Primer Waterproof Long Curling Brushless Mascaras for Natural and Non-smudged Eyelash Black (Pack of 1)**BSLCEKL**$15.10**3.4★131 rev](https://www.amazon.com/dp/B0GLNF9JL8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waterproof Fibre Mascara 2026 New Tubular Eyelash Primer Mascara Long-lasting Curling Mascara Natural and Non-smudge (1PC)**Yilia**$9.94**18 rev3mo ago](https://www.amazon.com/dp/B0GT54DW9K) [**Iron Wand Mascara New Metal Curl Waterproof Mascara Tubular Eyelash Primer Waterproof Long Curling Brushless Mascaras for Natural and Non-smudged Eyelash Black (Pack of 1)**BSLCEKL**$15.10**131 rev5mo ago](https://www.amazon.com/dp/B0GLNF9JL8) [**2026 New 1PC Metal Wand Tubing Mascara - Waterproof & Smudge Proof 3D Curling & Volumizing Buildable & Washable with Feather-Like Fibers for Natural Clump-Free Lashes (Black-1pc)**MOGSLRPE**$15.21**69 rev5mo ago](https://www.amazon.com/dp/B0GLNW63TC) [**Steel Tube Eyelash Primer Tubing Mascara Tubular Eyelash Primer Waterproof Smudge-Proof Clump-Proof Volumizing Create Natural Eyelashes (1)**Generic**$12.40**17 rev5mo ago](https://www.amazon.com/dp/B0GH5JDMW9) [**Steel Tube Eyelash Primer Tubing Mascara Tubular Eyelash Primer Waterproof Smudge-Proof Clump-Proof Volumizing Create Natural Eyelashes (2)**Generic**$16.09**17 rev5mo ago](https://www.amazon.com/dp/B0GH5JGFV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Waterproof Fiber Mascara Curling Silver Stick Mascara Black 0.12oz(2pcs)**zkyo**$16.01**3.0★**▲ 521%**](https://www.amazon.com/dp/B0GG9VSN9F) [**Waterproof Fibre Mascara 2026 New Tubular Eyelash Primer Mascara Long-lasting Curling Mascara Natural and Non-smudge (1PC)**Yilia**$9.94**3.6★**▲ 513%**](https://www.amazon.com/dp/B0GT54DW9K) [**2026 New 1PC Metal Wand Tubing Mascara - Waterproof & Smudge Proof 3D Curling & Volumizing Buildable & Washable with Feather-Like Fibers for Natural Clump-Free Lashes (Black-1pc)**MOGSLRPE**$15.21**2.4★**▲ 398%**](https://www.amazon.com/dp/B0GLNW63TC) [**Iron Wand Mascara New Metal Curl Waterproof Mascara Tubular Eyelash Primer Waterproof Long Curling Brushless Mascaras for Natural and Non-smudged Eyelash Black (Pack of 1)**BSLCEKL**$15.10**3.4★**▲ 263%**](https://www.amazon.com/dp/B0GLNF9JL8) [**Steel Tube Eyelash Primer Tubing Mascara Tubular Eyelash Primer Waterproof Smudge-Proof Clump-Proof Volumizing Create Natural Eyelashes (2)**Generic**$16.09**3.6★**▲ 255%**](https://www.amazon.com/dp/B0GH5JGFV9)
**~~View all trending →~~**
## **What buyers say about zkyo steel tube eyelash primer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**43%
*“Good eyelash primer—you can really see the difference”*
**Ease Of Use**7%
*“Easy to use”*
**Quality-Overall**7%
*“no complaint here”*
**Water Resistance**6%
*“LONG LASTING WATERPROOF”*
**Ease Of Application**5%
*“makes application fairly precise”*
**Value For Money**5%
*“Great mascara and great price”*
**Color**4%
*“NICE DARK COLOR WHICH BRIGHTENS YOUR EYES”*
**Efficiency**4%
*“This works very well”*
**Smudge Resistance**4%
*“Does not smear”*
**Advertised Vs Actual Product**2%
*“Product should work as advertised”*
### **What buyers complain about **
**Advertised Vs Actual Product**21%
*“False advertising”*
**Eyelash Quality**19%
*“it puts too much mascara on my lashes and”*
**Functionality-Overall**15%
*“Does absolutely nothing”*
**Water Resistance**5%
*“Lastly, when my eyelashes were wet with water the mascara smudged when touched”*
**Quality-Overall**4%
*“Poor”*
**Value For Money**4%
*“Waste of money”*
**Moist/Dry**3%
*“much to my dismay the mascara was completely dry”*
**Ease Of Application**3%
*“Poorly designed applicator”*
**Adhesion/Stickiness**2%
*“Lashes stick together and flakes”*
**Smell**1%
*“It smells and does not touch the eye lashes”*
### **Top return reasons **
**Advertised Vs Actual Product**34%
**Functionality-Overall**19%
**Moist/Dry**8%
**Eyeliner Quality**7%
**Eyelash Quality**5%
**Water Resistance**3%
**Ease Of Use**2%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Color**1%
## **Common questions**
- **Is zkyo steel tube eyelash primer profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 13 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -89.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the zkyo steel tube eyelash primer niche?**
- 11 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in zkyo steel tube eyelash primer?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Eyelash Quality, Functionality-Overall. The return rate is 1.3%.
- **What does it cost to enter the zkyo steel tube eyelash primer niche?**
- Listings span $6.62–$16.09; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.
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