---
title: "Zinc Oxide Lip Balm — $144K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/zinc-oxide-lip-balm"
last_updated: "2026-08-09T03:56:49.825Z"
locale: en
meta:
description: "Niche score 62/100 · $144K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $144K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zinc Oxide Lip Balm — $144K/yr Amazon US Niche (2026) - Flapen"
---
# **zinc oxide lip balm**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 31Growth 91Conversion 93Competition 40Returns 98Price range 49Avg price 46Brand share 62Review moat 31Quality gap 60
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+99.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.60–$25.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.52**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$144K**
$144K/yr · 109K searches
**Review moat**
**Okay****3,434.04**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, zinc oxide lip balm is a $144K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zinc oxide lip balm market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$115K–$144K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#221**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**606**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**28%**
- BLUE LIZARD23% - Sun Bum17% - Badger15% - Z Blok9% - Sun Zapper4% - EltaMD4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +99.4% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/zinc-oxide-lip-balm/trend)
## **Top zinc oxide lip balm search terms**
- **mineral lip sunscreen**11K/yr+114.7%6.8% conv. - **mineral spf lip balm**11K/yr+100.4%4.8% conv. - **mineral sunscreen lip balm**10K/yr+139.1%7.9% conv. - **zinc lip sunscreen**10K/yr+95.5%10.1% conv. - **badger lip balm spf**8K/yr+93.8%11.3% conv. - **zinc oxide lip balm**10K/yr+58.0%6.4% conv. - **blue lizard lip balm**7K/yr+184.0%18.4% conv. - **zinc lip balm**9K/yr+36.2%7.2% conv. - **blue lizard lip balm spf 50**4K/yr+182.2%17.4% conv. - **zinc oxide for lips**6K/yr+54.4%6.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/zinc-oxide-lip-balm/search-terms)
## **Top zinc oxide lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$58K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLUE LIZARD Mineral SPF 15 Lip Balm 3-Pack: Broad Spectrum Sun Protection Natural Coconut Flavor 8 Natural Oils Infused with Australian Kakadu Plum Rich in Vitamin C Vegan Each Tube 0.13 oz.**BLUE LIZARD**$8.44**4.7★841 rev](https://www.amazon.com/dp/B0CSPP8MML) [2**Sun Bum SPF 30 Mineral Sunscreen Lip Balm - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Zinc-Based Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick**Sun Bum**$3.60**4.4★6,927 rev](https://www.amazon.com/dp/B072QXB8KX) [3**Badger Mineral Sunscreen Lip Balm SPF 15 Reef Safe Zinc Oxide Unscented Travel Size SPF Lip Balm Sunscreen Stick .15 oz 4-Pack**Badger**$17.34**4.5★477 rev](https://www.amazon.com/dp/B085VMGLYK) [4**Z Blok Lip Balm & SPF 30 Sunscreen**Z Blok**$12.94**4.6★564 rev](https://www.amazon.com/dp/B01D4ZIOAA) [5**Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Light Skin Tone Mineral Sunscreen for Face and Body Water Resistant Sunblock for Sensitive Skin Travel Size 12g (0.42 oz) Australian Made**Sun Zapper**$11.54**4.5★2,146 rev](https://www.amazon.com/dp/B013M30GLE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kopari Lip Love Moisture Balm in Pink Strawberry SPF 30-100% Mineral Zinc Oxide Lip Sunscreen Ceramide Hydrating Tinted Lip Balm Clean Vegan & Reef-Friendly 0.35 oz**Kopari**$20.47**106 rev1y ago](https://www.amazon.com/dp/B0FDX17RQ6) [**COVERGIRL Clean Fresh Tinted Lip Balm SPF 15-20 - Orange You A Cutie with Mineral Sunscreen Moisturizing Vegan Formula 0.14oz**COVERGIRL**$5.73**11,549 rev1y ago](https://www.amazon.com/dp/B0DTV8Z71Z) [**Panama Jack Sunscreen Lip Balm - SPF 45 Broad Spectrum UVA-UVB Sunscreen Protection Prevents & Soothes Dry Chapped Lips**Panama Jack**$8.95**2,008 rev2y ago](https://www.amazon.com/dp/B0CVMFX8NJ) [**BLUE LIZARD Mineral SPF 15 Lip Balm 3-Pack: Broad Spectrum Sun Protection Natural Coconut Flavor 8 Natural Oils Infused with Australian Kakadu Plum Rich in Vitamin C Vegan Each Tube 0.13 oz.**BLUE LIZARD**$8.44**841 rev2y ago](https://www.amazon.com/dp/B0CSPP8MML) [**Seaweed Bath Co. Hydrating Clear Mineral Lip Shine - SPF 20 Sunscreen Zinc Oxide Lip Balm - Nourishing Care to Hydrate & Protect Dry Chapped Lips - Natural Pineapple Coconut Flavor- 0.28 oz**The Seaweed Bath Co.**$10.30**235 rev2y ago](https://www.amazon.com/dp/B0CMBVC89N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OKeeffes Lip Repair SPF 35 Lip Balm - Stick (3 Pack) - Sun-Safe Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$15.37**4.7★**▲ 85%**](https://www.amazon.com/dp/B07D5RGLPJ) [**ATTITUDE Plastic-free Lip Balm with Sun Protection SPF 15 EWG Verified Plant- and Mineral-Based Ingredients Vegan and Cruelty-free Coconut 0.3 Oz**BIO SPECTRA ATTITUDE**$7.64**4.2★**▲ 46%**](https://www.amazon.com/dp/B0BTDT317Q) [**COOLA Organic Liplux Lip Balm and Sunscreen with SPF 30 Dermatologist Tested Lip Care for Daily Protection Vegan and Gluten Free 0.15 Oz**COOLA**$11.90**4.2★**▲ 37%**](https://www.amazon.com/dp/B08TVYFGLZ) [**Panama Jack Sunscreen Lip Balm - SPF 45 Broad Spectrum UVA-UVB Sunscreen Protection Prevents & Soothes Dry Chapped Lips**Panama Jack**$8.95**4.7★**▲ 34%**](https://www.amazon.com/dp/B0CVMFX8NJ) [**COVERGIRL Clean Fresh Tinted Lip Balm SPF 15-20 - Orange You A Cutie with Mineral Sunscreen Moisturizing Vegan Formula 0.14oz**COVERGIRL**$5.73**4.4★**▲ 32%**](https://www.amazon.com/dp/B0DTV8Z71Z)
**~~View all trending →~~**
## **What buyers say about zinc oxide lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**10%
*“Nice variety”*
**Protection**9%
*“Good Protection”*
**Moist/Dry**8%
*“Super moisturizing”*
**Soft Feel**7%
*“Goes on Smooth”*
**Smell**5%
*“smells and feels great, all natural”*
**Color**5%
*“Great color”*
**Value For Money**4%
*“Great value”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“easy to use”*
**Efficiency**4%
*“Product does work”*
### **What buyers complain about **
**Moist/Dry**9%
*“A little to dry for my liking”*
**Value For Money**7%
*“A little expensive”*
**Color**6%
*“I don't like the color”*
**Size-Overall**6%
*“it is too wide”*
**Smell**5%
*“Smells bad”*
**Allergies**4%
*“Allergic Reaction”*
**Texture/Consistency-Overall**4%
*“a bit oddly textured”*
**Ease Of Use**4%
*“Just not user friendly”*
**Adhesion/Stickiness**3%
*“Had the adhesive”*
**Durability**3%
*“doesnt last”*
### **Top return reasons **
**Size-Overall**13%
**Advertised Vs Actual Product**13%
**Color**9%
**Adhesion/Stickiness**8%
**Smell**8%
**Value For Money**7%
**Moist/Dry**6%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Product Condition**4%
## **Common questions**
- **Is zinc oxide lip balm profitable to sell on Amazon United States?**
- The niche generates $144K/yr across 23 tracked products. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the zinc oxide lip balm niche?**
- 19 brands and 606 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in zinc oxide lip balm?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Color. The return rate is 0.4%.
- **When does demand for zinc oxide lip balm peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the zinc oxide lip balm niche?**
- Listings span $3.60–$25.89; the average listing price is $11.52 (sweet spot $15–$100). The average incumbent carries 3,434 reviews — the moat a new listing must climb.
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