---
title: "Zero Body Wash — $168K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/zero-body-wash"
last_updated: "2026-08-09T04:40:21.361Z"
locale: en
meta:
description: "Niche score 54/100 · $168K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $168K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zero Body Wash — $168K/yr Amazon US Niche (2026) - Flapen"
---
# **zero body wash**
**Worth a look**
Shows a sweet-spot price point ($36.99 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 35Growth 39Conversion 55Competition 66Returns 90Price range 95Avg price 95Brand share 0Review moat 90Quality gap 43
**Avg price**
**Incredible****$36.99**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$22.49–$89.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****200.71**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$168K**
$168K/yr · 99K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zero body wash is a $168K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zero body wash market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$185K–$222K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#1,723**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 93%
**Open market**
**0%**
- Gilchrist & Soames87% - ZERO%10% - Sheraton3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 48 weeks — +11.5% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26Aug '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/zero-body-wash/trend)
## **Top zero body wash search terms**
- **gilchrist and soames**33K/yr+6.5%3.0% conv. - **gilchrist and soames shampoo**12K/yr+13.8%6.3% conv. - **zero body wash**10K/yr+3.9%5.9% conv. - **zero body lotion**6K/yr+7.6%6.4% conv. - **gilchrist and soames body lotion**5K/yr+18.5%6.5% conv. - **gilchrist & soames**5K/yr+27.1%3.0% conv. - **zero lotion**6K/yr-8.7%6.3% conv. - **gilchrist and soames shampoo and conditioner**3K/yr+113.6%7.0% conv. - **zero soap**4K/yr+18.6%2.7% conv. - **gilchrist and soames body wash**4K/yr+9.0%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/zero-body-wash/search-terms)
## **Top zero body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$27K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gilchrist & Soames Zero% Unisex Shower Gel and Body Wash - 15.5oz - Light and fresh Gently Cleansing Zero Parabens Sulfates and Phthalates**Gilchrist & Soames**$27.35**4.4★425 rev](https://www.amazon.com/dp/B085VKF387) [2**Zero% Unisex Body Lotion - 15.5oz - Light and fresh Nourishing Zero Parabens Sulfates and Phthalates**Gilchrist & Soames**$27.99**4.6★383 rev](https://www.amazon.com/dp/B0B16XMDL9) [3**Gilchrist & Soames London Collection Shampoo Pure Sulfate Free Paraben Free Cruelty Free Formula for All Hair Types Gentle Clarifying & Moisturizing Wash with Crisp Clean Scent 15.5 oz.**Gilchrist & Soames**$28.14**4.3★88 rev](https://www.amazon.com/dp/B09V5STNY3) [4**Gilchrist & Soames Shampoo (Zero% Collection Shampoo 15.5oz)**Gilchrist & Soames**$27.71**4.4★932 rev](https://www.amazon.com/dp/B07YLSRDLD) [5**Gilchrist & Soames London Hand & Body Lotion Natural Moisturizer with Red Tea Soy Grape Seed Oil & Ginkgo Paraben & Sulfate Free Cream with Crisp Clean Scent 15.5 oz Pump**Gilchrist & Soames**$27.94**4.4★302 rev](https://www.amazon.com/dp/B09V6D5691)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZERO% by Gilchrist & Soames Body Lotion Naturally KIND Formulation Sulfate Free Paraben Free No Phthalates No Artificial Colors Hotel Collection 15 fl oz**ZERO%**$32.48**9 rev5mo ago](https://www.amazon.com/dp/B0GMK49BHC) [**ZERO% Gilchrist & Soames Shower Gel and Body Wash Naturally KIND Sulfate Free Paraben Free No Phthalates No Artificial Colors Hotel Collection - 15 fl oz / 443 ml**ZERO%**$32.13**7 rev5mo ago](https://www.amazon.com/dp/B0GJ66BY8C) [**Sheraton Body Lotion - Luxury Hotel Hand & Body Lotion - Warm Oak - 12oz**Sheraton**$28.40**23 rev2y ago](https://www.amazon.com/dp/B0CGMP84Z8) [**Sheraton Shampoo - Luxury Hotel Bath Shampoos - Warm Oak - 12oz**Sheraton**$28.67**14 rev2y ago](https://www.amazon.com/dp/B0CGMPJT82) [**Gilchrist & Soames Zero% Unisex Shower Gel and Body Wash - 1 Gallon - Light and fresh Gently Cleansing Zero Parabens Sulfates and Phthalates**Gilchrist & Soames**$77.04**73 rev4y ago](https://www.amazon.com/dp/B0BMGTN7XP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZERO% by Gilchrist & Soames Body Lotion Naturally KIND Formulation Sulfate Free Paraben Free No Phthalates No Artificial Colors Hotel Collection 15 fl oz**ZERO%**$32.48**4.8★**▲ 291%**](https://www.amazon.com/dp/B0GMK49BHC) [**ZERO% Gilchrist & Soames Shower Gel and Body Wash Naturally KIND Sulfate Free Paraben Free No Phthalates No Artificial Colors Hotel Collection - 15 fl oz / 443 ml**ZERO%**$32.13**5.0★**▲ 258%**](https://www.amazon.com/dp/B0GJ66BY8C) [**Sheraton Body Lotion - Luxury Hotel Hand & Body Lotion - Warm Oak - 12oz**Sheraton**$28.40**4.7★**▲ 58%**](https://www.amazon.com/dp/B0CGMP84Z8) [**Gilchrist & Soames Warm Oak Hand and Body Lotion - 9oz - Natural Essential Oils All Skin Types Zero Parabens Sulfates and Phthalates**Gilchrist & Soames**$24.02**4.4★**▲ 42%**](https://www.amazon.com/dp/B09V9SG865) [**Gilchrist & Soames English Spa Shampoo - 15.5oz - Citrus and Herbal Notes All Hair Types Zero Parabens Sulfates and Phthalates**Gilchrist & Soames**$28.98**4.2★**▲ 20%**](https://www.amazon.com/dp/B09V99KFTF)
**~~View all trending →~~**
## **What buyers say about zero body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Refreshing fragrance”*
**Quality-Overall**18%
*“Excellent product”*
**Soft Feel**7%
*“keeps it soft”*
**Value For Money**5%
*“Good value”*
**Cleansing**5%
*“This stuff gets it clean”*
**Moist/Dry**4%
*“Hydrated at last with a wonderful smooth, finish”*
**Lather**4%
*“This shampoo lathers well, lovely scent, leaves hair soft yet with body”*
**Hair Styling**3%
*“Great conditioner”*
**Hair Growth**2%
*“Best choice for healthy hair”*
**Suitability Dry Skin**2%
*“Works well, leaves my hair and skin feeling soft and helps with dry skin”*
### **What buyers complain about **
**Value For Money**20%
*“Expensive”*
**Smell**13%
*“No scent”*
**Leak-Proof**6%
*“bottle not wrapped for leakage”*
**Dilute/Watery**5%
*“Seems to be watered down”*
**Allergies**4%
*“I cannot use this product because there is a chemical in it that I am allergic to”*
**Size-Overall**4%
*“Looks bigger than what I received”*
**Moist/Dry**3%
*“I need a more potent moisturizer”*
**Lather**3%
*“Doesnt lather well”*
**Motor Power**3%
*“Saying that, the pump does not work properly and leaks at the bottom”*
**Sensitivity-Overall**2%
*“Having very sensitive skin”*
### **Top return reasons **
**Leak-Proof**36%
**Smell**14%
**Advertised Vs Actual Product**9%
**Product Condition**6%
**Motor Power**4%
**Value For Money**3%
**Moist/Dry**3%
**Size-Overall**3%
**Suitability Short Hair**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is zero body wash profitable to sell on Amazon United States?**
- The niche generates $168K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the zero body wash niche?**
- 3 brands and 18 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zero body wash?**
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 1.2%.
- **What does it cost to enter the zero body wash niche?**
- Listings span $22.49–$89.18; the average listing price is $36.99 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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