---
title: "Zena Eyeshadow Shimmer Stick — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/zena-eyeshadow-shimmer-stick"
last_updated: "2026-08-09T13:19:26.875Z"
locale: en
meta:
description: "Niche score 32/100 · $59K/yr market · 207K searches/yr · $7.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $59K/yr market · 207K searches/yr · $7.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zena Eyeshadow Shimmer Stick — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **zena eyeshadow shimmer stick**
**Skip it**
Prices mostly outside the sweet spot ($1.94–$14.60) — this niche doesn't clear our bar today.
Market size 15Growth 17Conversion 48Competition 21Returns 86Price range 0Avg price 20Brand share 14Review moat 19Quality gap 77
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$7.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****15,673.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 207K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$1.94–$14.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, zena eyeshadow shimmer stick is a $59K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Skip it — 32/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zena eyeshadow shimmer stick market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$44K–$59K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**4%**
- L'Oreal Paris71% - wet n wild14% - COVERGIRL3% - ColourPop3% - NYX PROFESSIONAL MAKEUP3% - Julep2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/zena-eyeshadow-shimmer-stick/trend)
## **Top zena eyeshadow shimmer stick search terms**
- **loreal eyeshadow stick**47K/yr-18.3%1.7% conv. - **brown eyeshadow stick**19K/yr+35.9%4.0% conv. - **loreal shadow stick**33K/yr-35.9%2.3% conv. - **loreal le shadow stick**24K/yr-13.6%2.7% conv. - **wet n wild multi stick**14K/yr-15.3%2.1% conv. - **loreal eye shadow stick**12K/yr-12.3%1.9% conv. - **le shadow stick loreal**10K/yr-2.9%2.6% conv. - **brown cream eyeshadow**8K/yr-8.8%2.3% conv. - **wet and wild multi stick**7K/yr-36.2%2.6% conv. - **wet n wild eyeshadow stick**7K/yr-46.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/zena-eyeshadow-shimmer-stick/search-terms)
## **Top zena eyeshadow shimmer stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Magnetic Bronze 0.05 Oz**L'Oreal Paris**$9.84**4.2★3,184 rev](https://www.amazon.com/dp/B0CXFB9CQY) [2**LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Brown Abyss 0.05 Oz**L'Oreal Paris**$9.74**4.2★3,184 rev](https://www.amazon.com/dp/B0CXF92WWW) [3**LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Cloudy Rose 0.05 Oz**L'Oreal Paris**$10.12**4.2★3,184 rev](https://www.amazon.com/dp/B0CXF9B3DP) [4**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Cheat Day**wet n wild**$2.01**4.3★16,511 rev](https://www.amazon.com/dp/B085WQHQ6K) [5**LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Smokey Cream Eyeshadow 250 Celestial Taupe**L'Oreal Paris**$10.26**4.2★3,184 rev](https://www.amazon.com/dp/B0F3YTR1S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Le Shadow Stick Shimmer Eyeshadow High-Pigment Long-Lasting and Blendable Cream Eyeshadow Stick Transfer and Smudge-Resistant Eye Makeup Nude Lights**L'Oreal Paris**$10.53**3,184 rev2mo ago](https://www.amazon.com/dp/B0GS73788V) [**Wugbc Cream Matte Eyeshadow Stick Mocha Brown Eye Shadow Waterproof Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Women Easy to Use High Pigmented**Wugbc**$6.80**650 rev9mo ago](https://www.amazon.com/dp/B0FSLGZKSD) [**LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Smokey Cream Eyeshadow 250 Celestial Taupe**L'Oreal Paris**$10.26**3,184 rev1y ago](https://www.amazon.com/dp/B0F3YTR1S8) [**CoverGirl Clean Eye Color Bronze Glow Eyeshadow Sticks Ultra Creamy Formula Lightweight Buildable Formula Lasts All Day Smudge-Proof 0.05oz**COVERGIRL**$8.06**1,783 rev2y ago](https://www.amazon.com/dp/B0CV62DTHM) [**LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Magnetic Bronze 0.05 Oz**L'Oreal Paris**$9.84**3,184 rev2y ago](https://www.amazon.com/dp/B0CXFB9CQY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Le Shadow Stick Shimmer Eyeshadow High-Pigment Long-Lasting and Blendable Cream Eyeshadow Stick Transfer and Smudge-Resistant Eye Makeup Nude Lights**L'Oreal Paris**$10.53**4.2★**▲ 281%**](https://www.amazon.com/dp/B0GS73788V) [**LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Smokey Cream Eyeshadow 250 Celestial Taupe**L'Oreal Paris**$10.26**4.2★**▲ 185%**](https://www.amazon.com/dp/B0F3YTR1S8) [**Wugbc Cream Matte Eyeshadow Stick Mocha Brown Eye Shadow Waterproof Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Women Easy to Use High Pigmented**Wugbc**$6.80**4.1★**▲ 152%**](https://www.amazon.com/dp/B0FSLGZKSD) [**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Ros-I-Locks**wet n wild**$1.94**4.3★**▲ 112%**](https://www.amazon.com/dp/B0CQN8PR3L) [**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Cheat Day**wet n wild**$2.01**4.3★**▲ 86%**](https://www.amazon.com/dp/B085WQHQ6K)
**~~View all trending →~~**
## **What buyers say about zena eyeshadow shimmer stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Good color”*
**Soft Feel**11%
*“Goes on smooth”*
**Quality-Overall**10%
*“Beautifully made”*
**Ease Of Application**8%
*“Cute applicator”*
**Ease Of Use**7%
*“Goes on easy”*
**Durability**4%
*“Lasts all day”*
**Value For Money**3%
*“definitely worth the price”*
**Eyelash Quality**3%
*“Eye shadow liner”*
**Brightness/Shine/Glow**3%
*“has a beautiful shine”*
**Coverage**2%
*“It has great coverage”*
### **What buyers complain about **
**Color**13%
*“Color off”*
**Durability**10%
*“Broke”*
**Smudge Resistance**6%
*“smears easily”*
**Adhesion/Stickiness**4%
*“Stick broke”*
**Functionality-Overall**4%
*“Unfortunately it performs very poorly”*
**Ease Of Application**4%
*“Breaks off in applicator”*
**Quality-Overall**3%
*“Its definitely not made correctly”*
**Ease Of Use**3%
*“it takes a bit of practice”*
**Moist/Dry**3%
*“Once dried, it feels like nothing is on,”*
**Design-Overall**2%
*“The most ridiculous design Ive ever seen on an eye pencil”*
### **Top return reasons **
**Color**51%
**Advertised Vs Actual Product**9%
**Adhesion/Stickiness**7%
**Functionality-Overall**3%
**Brightness/Shine/Glow**3%
**Weight Light**3%
**Defective Material/Parts**2%
**Durability**2%
**Texture/Consistency-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is zena eyeshadow shimmer stick profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (32/100).
- **How competitive is the zena eyeshadow shimmer stick niche?**
- 8 brands and 64 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in zena eyeshadow shimmer stick?**
- Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 1.4%.
- **When does demand for zena eyeshadow shimmer stick peak?**
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the zena eyeshadow shimmer stick niche?**
- Listings span $1.94–$14.60; the average listing price is $7.36 (sweet spot $15–$100). The average incumbent carries 15,673 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)