---
title: "Zara — $287K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/zara"
last_updated: "2026-08-09T09:57:19.894Z"
locale: en
meta:
description: "Niche score 52/100 · $287K/yr market · 1.7M searches/yr · $32.20 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $287K/yr market · 1.7M searches/yr · $32.20 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zara — $287K/yr Amazon US Niche (2026) - Flapen"
---
# **zara**
**Worth a look**
Shows a sweet-spot price point ($32.20 avg), but weak search conversion (0.5%) keeps it on the watch list.
Market size 51Growth 22Conversion 7Competition 87Returns 19Price range 89Avg price 95Brand share 75Review moat 25Quality gap 76
**Avg price**
**Incredible****$32.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.76–$68.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$287K**
$287K/yr · 1.7M searches
**Review moat**
**Bad****4,387.15**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, zara is a $287K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zara market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$193K–$258K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#703**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**229**
**Top-5 brand share**
**60%**
Top 20: 93%
**Top-5 click share**
**28%**
Top 20: 64%
**Open market**
**36%**
- Zara37% - PRETTYGARDEN9% - Trendy Queen6% - oshkang4% - Kate Kasin4% - Sampeel4%
## **Demand**
Weekly Amazon search volume, last 50 weeks — -6.4% search growth over the last 90 days.
150K100KSpike '25Holiday '25Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/zara/trend)
## **Top zara search terms**
- **zara**548K/yr+3.6%0.0% conv. - **zara perfume for women**194K/yr+4.4%0.6% conv. - **zara perfume**116K/yr-18.0%0.4% conv. - **zara red temptation perfume**36K/yr+6.9%2.4% conv. - **perfume zara**25K/yr+13.3%0.1% conv. - **zara clothes**194K/yr+55.4%0.0% conv. - **zara golden decade perfume**27K/yr-14.7%2.0% conv. - **zara clothes for women**24K/yr-14.4%0.0% conv. - **perfume zara para mujer**22K/yr-18.0%0.3% conv. - **red zara temptation perfume**21K/yr-12.7%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/zara/search-terms)
## **Top zara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$17K9%$26K12%$34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zara RED TEMPTATION EDP 30 ML (1.0 FL. OZ).**Zara**$34.12**4.1★1,060 rev](https://www.amazon.com/dp/B0B7DH6G2M) [2**Zara Golden Decade Women Eau de Parfum Hypnotic Scent and Elegant Fragrance with Jasmine Orange Blossom & Lavender 30ml (1.0 fl. oz)**Zara**$33.55**4.2★52 rev](https://www.amazon.com/dp/B0DSJ7WFYT) [3**oshkang No Show Thongs for Womens High Waisted Seamless for Women Underwear Sexy Breathable Panties 6 Pack**oshkang**$13.74**4.3★3,792 rev](https://www.amazon.com/dp/B0CTMGZZB5) [4**Kate Kasin Women Short Sleeve Polo Sweater Tops Lightweight Summer V Neck Color Block Soft Knit Pullover Shirt Black L**Kate Kasin**$19.37**4.4★2,123 rev](https://www.amazon.com/dp/B0CYZWTPZQ) [5**Sampeel Two Piece Set for Women Summer Outfits Vacation Trendy Lounge Sets Mock Neck Matching Sets Women Clothing Wide Leg Crop Pants Set Travel Airport Sweat Set Beige M**Sampeel**$26.72**4.3★5,733 rev](https://www.amazon.com/dp/B0CWNX1MF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PRETTYGARDEN Womens Sweatsuits 2 Piece Set 2026 Casual Winter Long Sleeve Hoodie Loose Wide Leg Sweatpants Fall Tracksuit (White Small)**PRETTYGARDEN**$45.33**974 rev1y ago](https://www.amazon.com/dp/B0F9FCX54R) [**Bnigung Womens Faux Suede Bomber Jacket Casual Lapel Pilot Cropped Coat Oversized Motorcycle Jackets 2025 Outerwear(Brown-S)**Bnigung**$39.84**558 rev1y ago](https://www.amazon.com/dp/B0F2LPDJG9) [**Trendy Queen Womens 2 Two Piece Set 2026 Summer Workout Vacation Gym Clothes Fall Fashion Lounge Matching Airport Travel Outfit Resort Wear Fitness Athleisure Clothing**Trendy Queen**$31.55**1,962 rev1y ago](https://www.amazon.com/dp/B0DXBYDK56) [**Zara Red Temptation Women Perfume Luxurious Floral and Woody Amber EDP Eau de Parfum 30ml (1.0 fl. oz)**Zara**$35.82**58 rev1y ago](https://www.amazon.com/dp/B0DTJS3YMT) [**Zara Red Temptation Women Perfume Luxurious Floral and Woody Amber EDP Eau de Parfum 80ml (2.71 fl. oz)**Zara**$62.03**34 rev1y ago](https://www.amazon.com/dp/B0DT7SX5F8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kate Kasin Women Short Sleeve Polo Sweater Tops Lightweight Summer V Neck Color Block Soft Knit Pullover Shirt Black L**Kate Kasin**$19.37**4.4★**▲ 144%**](https://www.amazon.com/dp/B0CYZWTPZQ) [**PRETTYGARDEN Womens Sweatsuits 2 Piece Set 2026 Casual Winter Long Sleeve Hoodie Loose Wide Leg Sweatpants Fall Tracksuit (White Small)**PRETTYGARDEN**$45.33**4.3★**▲ 143%**](https://www.amazon.com/dp/B0F9FCX54R) [**BTFBM Sleeveless Sweater Tops for Women 2026 Crew Neck Lightweight Casual Loose Tank Summer Outfits Fashion Clothing(Khaki X-Large)**BTFBM**$15.44**4.4★**▲ 136%**](https://www.amazon.com/dp/B0DLNVK62L) [**Womens Stretchy Mid Rise Barrel Jeans Vintage Loose Wide Leg Cropped Denim Pants Y2k Baggy Boyfriend Jeans (Large Ivory)**loveimgs**$34.26**4.3★**▲ 131%**](https://www.amazon.com/dp/B0D8T7NM8C) [**Trendy Queen Womens 2 Two Piece Set 2026 Summer Workout Vacation Gym Clothes Fall Fashion Lounge Matching Airport Travel Outfit Resort Wear Fitness Athleisure Clothing**Trendy Queen**$31.55**4.4★**▲ 127%**](https://www.amazon.com/dp/B0DXBYDK56)
**~~View all trending →~~**
## **What buyers say about zara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Light scent”*
**Comfort-Overall**14%
*“Extremely comfortable”*
**Size-Overall**11%
*“Fits perfect and exactly as described”*
**Quality-Overall**6%
*“AMAZING QUALITY”*
**Soft Feel**6%
*“Smooth like butter”*
**Value For Money**4%
*“Great value”*
**Color**3%
*“Color is good”*
**Material Quality**3%
*“Good material”*
**Shape/Style**2%
*“Cute style”*
**Durability**2%
*“Very durable”*
### **What buyers complain about **
**Smell**22%
*“Disgusting smell”*
**Size-Overall**13%
*“Length is way too short”*
**Durability**6%
*“it fell apart”*
**Quality-Overall**4%
*“Low quality”*
**Color**3%
*“They are very dark”*
**Material Quality**3%
*“Material not so good”*
**Advertised Vs Actual Product**2%
*“Nothing like the photo”*
**Comfort-Overall**2%
*“I felt no support or comfort wearing this bra for more than a few minutes”*
**Value For Money**2%
*“Not a great value”*
**Length**1%
*“Length is way too short”*
### **Top return reasons **
**Size-Overall**51%
**Length**7%
**Material Quality**5%
**Waist Fit**5%
**Shape/Style**5%
**Chest Fit**5%
**Color**3%
**Advertised Vs Actual Product**3%
**Thin**2%
**Quality-Overall**2%
## **Common questions**
- **Is zara profitable to sell on Amazon United States?**
- The niche generates $287K/yr across 54 tracked products. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the zara niche?**
- 30 brands and 229 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in zara?**
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 6.7% — above our launch gate.
- **What does it cost to enter the zara niche?**
- Listings span $10.76–$68.63; the average listing price is $32.20 (sweet spot $15–$100). The average incumbent carries 4,387 reviews — the moat a new listing must climb.
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