---
title: "Search terms — z palette - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/z-palette/search-terms"
last_updated: "2026-08-06T19:55:11.641Z"
locale: en
meta:
  description: "Niche score 46/100 · $170K/yr market · 373K searches/yr · $16.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $170K/yr market · 373K searches/yr · $16.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — z palette - Flapen"
---

# **z palette**

**Skip it**

Soft demand (-5.4% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 22Conversion 35Competition 73Returns 37Price range 52Avg price 78Brand share 39Review moat 79Quality gap 53

**Review moat**

**Great****410.58**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$16.28**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.02–$25.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.1%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$170K**

$170K/yr · 373K searches

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

## Search terms