---
title: "Z Palette — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/z-palette"
last_updated: "2026-08-09T11:12:18.540Z"
locale: en
meta:
description: "Niche score 46/100 · $170K/yr market · 373K searches/yr · $16.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $170K/yr market · 373K searches/yr · $16.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Z Palette — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **z palette**
**Skip it**
Soft demand (-5.4% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 22Conversion 35Competition 73Returns 37Price range 52Avg price 78Brand share 39Review moat 79Quality gap 53
**Review moat**
**Great****410.58**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.28**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.02–$25.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$170K**
$170K/yr · 373K searches
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, z palette is a $170K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **z palette market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$130K–$163K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**13%**
- Allwon35% - UDTIP17% - AJLTPA14% - SZDYM9% - Fillwie7% - Z Palette5% - Open — no brand owns it (10 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/z-palette/trend)
## **Top z palette search terms**
- **magnetic makeup palette**50K/yr+5.3%2.3% conv. - **magnetic eyeshadow palette**44K/yr-7.0%2.5% conv. - **empty makeup palette**40K/yr-1.9%0.9% conv. - **magnetic palette**38K/yr-3.6%2.1% conv. - **magnetic makeup palette empty**40K/yr-24.1%2.6% conv. - **empty eyeshadow palette**27K/yr-7.2%0.9% conv. - **z palette**23K/yr-19.5%2.0% conv. - **empty magnetic makeup palette**13K/yr-0.3%1.6% conv. - **magnetic eyeshadow palette empty**22K/yr-12.3%2.7% conv. - **magnetic pallets for makeup**18K/yr-22.8%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/z-palette/search-terms)
## **Top z palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$20K16%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Allwon Magnetic Palette Mermaid Empty Makeup Palette with Mirror and 20Pcs Adhesive Empty Palette Metal Stickers for Eyeshadow Lipstick Blush Powder**Allwon**$10.00**4.7★3,450 rev](https://www.amazon.com/dp/B07QVY6VDH) [2**Allwon Empty Magnetic Plastic Eyeshadow Makeup Palette with 15Pcs Adhesive Empty Palette Metal Stickers for Eyeshadow Lipstick Blush Powder**Allwon**$9.98**4.4★856 rev](https://www.amazon.com/dp/B08SQHLSGX) [3**SZDYM Strong 4 Layers Empty Magnetic Palette Book Palette+1pcs Makeup Depotting Spatula+50pcs Round Metal Stickers+50pcs Square Metal Stickers**SZDYM**$25.63**4.4★237 rev](https://www.amazon.com/dp/B09ST74S7P) [4**UDTIP 2 Pack XL large Magnetic Makeup Palette with Clear Top Empty Cosmetics Pan Dispensing Storage Box with 40pcs Metal Sticker for DIY Eyeshadow Lipstick Blush Powder- 9.25 x6.57**UDTIP**$21.05**4.6★146 rev](https://www.amazon.com/dp/B0CMM84BDX) [5**Large Double Layer Book Shape Empty Magnetic Eyeshadow Makeup Palette with Mirror and 20pcs Adhesive Stickers Sliver Stars Cover Fits Standard and Deep Pans (Not Included Eyeshadows)**UDTIP**$19.41**4.5★65 rev](https://www.amazon.com/dp/B0DT3S9V6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2Pcs Empty Magnetic Makeup Palette Empty Eyeshadow Blush Powder Dispensing Storage Box Rectangular Cosmetics Tavel Storage Box for DIY Cosmetics Lipstick Blush Powder (4.69 x 2.48)**Apojgitn**$6.96**7 rev7mo ago](https://www.amazon.com/dp/B0GCGXRSSN) [**Fillwie Black Refillable Magnetic Makeup Palette Empty Medium**Fillwie**$12.31**219 rev1y ago](https://www.amazon.com/dp/B0F89XR21R) [**Large Double Layer Book Shape Empty Magnetic Eyeshadow Makeup Palette with Mirror and 20pcs Adhesive Stickers Sliver Stars Cover Fits Standard and Deep Pans (Not Included Eyeshadows)**UDTIP**$19.41**65 rev1y ago](https://www.amazon.com/dp/B0DT3S9V6W) [**Empty Lipstick Palette 2 Pieces Empty Makeup Palette Empty Lipstick Box Portable Eyeshadow Pan DIY Eyeshadow Powder Blush Lipstick Palette Dispensing Storage Boxes Transparent Container**Trinkrittey**$5.02**60 rev1y ago](https://www.amazon.com/dp/B0DHXY5XG8) [**Snowso Large Empty Magnetic Eyeshadow Palette with Clear Top Travel Makeup Organizer with 40Pcs Adhesive Metal Stickers For DIY Your Own Powder Palette (Large Palette - 7.87x5.51)**Snowso**$13.70**113 rev1y ago](https://www.amazon.com/dp/B0DDSVZG4K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2Pcs Empty Magnetic Makeup Palette Empty Eyeshadow Blush Powder Dispensing Storage Box Rectangular Cosmetics Tavel Storage Box for DIY Cosmetics Lipstick Blush Powder (4.69 x 2.48)**Apojgitn**$6.96**3.5★**▲ 200%**](https://www.amazon.com/dp/B0GCGXRSSN) [**AJLTPA Magnetic Makeup Palette with Clear Top 3Pack Empty Eyeshadow Pan Dispensing Storage Box with 60Pcs Adhesive Metal Stickers for DIY Cosmetics Lipstick Blush Powder-4.8 x 4Palette**AJLTPA**$19.08**4.3★**▲ 151%**](https://www.amazon.com/dp/B0CX16NTVH) [**Z Palette Empty Magnetic Makeup Palette with Clear Window for Eyeshadows Blushes and Powders (Black Small)**Z Palette**$16.63**4.7★**▲ 124%**](https://www.amazon.com/dp/B004L5QJ8M) [**SZDYM Strong 4 Layers Empty Magnetic Palette Book Palette+1pcs Makeup Depotting Spatula+50pcs Round Metal Stickers+50pcs Square Metal Stickers**SZDYM**$25.63**4.4★**▲ 36%**](https://www.amazon.com/dp/B09ST74S7P) [**AJLTPA Magnetic Makeup Palette with Clear Top Empty Eyeshadow Pan Dispensing Storage Box with 40Pcs Adhesive Metal Stickers for DIY Cosmetics Blush Powder(XL Large - 9.25x6.57)**AJLTPA**$14.99**4.5★**▲ 20%**](https://www.amazon.com/dp/B0CSVB59M9)
**~~View all trending →~~**
## **What buyers say about z palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“This fit them perfectly well”*
**Quality-Overall**17%
*“Theyre well made”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Color**9%
*“Love this palette”*
**Value For Money**5%
*“Great value”*
**Storage Capacity**5%
*“Easy store”*
**Ease Of Use**5%
*“Easy to use”*
**Efficiency**4%
*“Works great”*
**Compactness**2%
*“Cute, compact makeup case”*
**Durability**2%
*“Very durable and travel-friendly”*
### **What buyers complain about **
**Size-Overall**16%
*“Theyre big”*
**Quality-Overall**6%
*“Cheap”*
**Value For Money**6%
*“This product is not cheap”*
**Strength**5%
*“These arent the sturdiest pallets”*
**Ease Of Use**5%
*“Lacks Practicality and Convenience”*
**Weight Heavy**5%
*“TOO HEAVY on its own”*
**Magnetic Strength/Adsorption**5%
*“I received a used one with no magnetic stickers”*
**Ease Of Cleaning**4%
*“TOO MESSY TO BOTHER WITH”*
**Adhesion/Stickiness**4%
*“Wish the backing was a little bit for sticky/tacky”*
**Balance/Stability**3%
*“aren't stable in the case”*
### **Top return reasons **
**Size-Overall**63%
**Advertised Vs Actual Product**7%
**Magnetic Strength/Adsorption**5%
**Weight Heavy**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Material Quality**2%
**Quality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is z palette profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the z palette niche?**
- 16 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in z palette?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.1%.
- **When does demand for z palette peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the z palette niche?**
- Listings span $5.02–$25.81; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)