---
title: "Yy Lash Extensions — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/yy-lash-extensions"
last_updated: "2026-08-09T05:23:51.577Z"
locale: en
meta:
description: "Niche score 45/100 · $72K/yr market · 150K searches/yr · $14.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $72K/yr market · 150K searches/yr · $14.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yy Lash Extensions — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **yy lash extensions**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 27Conversion 41Competition 72Returns 98Price range 70Avg price 72Brand share 6Review moat 55Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$14.68**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.96–$35.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,290.68**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$72K**
$72K/yr · 150K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yy lash extensions is a $72K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yy lash extensions market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$88K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#512**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **49%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **221 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 79%
**Open market**
**1%**
- NAGARAKU67% - VAVALASH16% - TDANCE10% - CURACORO2% - Kolybel2% - VEYES INC2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +1.5% search growth over the last 90 days.
18K13KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/yy-lash-extensions/trend)
## **Top yy lash extensions search terms**
- **nagaraku lash extensions**55K/yr-6.1%1.6% conv. - **yy lash extensions**26K/yr+5.5%4.8% conv. - **nagaraku**18K/yr+11.0%0.9% conv. - **pestaas nagaraku**18K/yr-9.2%1.5% conv. - **yy lashes**13K/yr+17.9%4.4% conv. - **y lashes**5K/yr+51.8%6.2% conv. - **y lashes extensions**8K/yr-27.3%5.3% conv. - **nagaraku lashes**4K/yr+42.2%1.1% conv. - **pestaas pelo a pelo nagaraku**4K/yr+5.5%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/yy-lash-extensions/search-terms)
## **Top yy lash extensions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NAGARAKU 5D W Shape Eyelash Extension Supplies Natural Soft Volume 0.07mm D curl 8-15mm Mix Premade Fans Faux Mink Matte Black Cluster Easy Fanning False Lashes**NAGARAKU**$13.74**4.4★239 rev](https://www.amazon.com/dp/B09MVRKQWF) [2**NAGARAKU YY Lash Extensions 0.07 D Curl 8-15mm Mix 4D Premade Fans Black**NAGARAKU**$9.52**4.7★2,073 rev](https://www.amazon.com/dp/B0823PR6JJ) [3**TDANCE YY Lash Extensions Premade Volume Eyelash Fans YY Lashes Matte Black W Lashes Extensions(YY-C-0.07 8-15 mm)**TDANCE**$8.78**4.7★448 rev](https://www.amazon.com/dp/B0BBDZZ77Y) [4**VAVALASH Y Lash Extensions D Curl 0.05mm 8-15mm Mix Tray Easy Premade Volume 4D Fans Eyelash Extension YY Type Natural Volume Lashes Extension Soft Matte Black Lashes (YY-0.05-D-8-15mm)**VAVALASH**$8.80**4.7★960 rev](https://www.amazon.com/dp/B0B611BWTP) [5**NAGARAKU Individual Lash Extensions 0.15 D 7-15mm Mix For 1:1 Classic**NAGARAKU**$9.18**4.5★4,818 rev](https://www.amazon.com/dp/B08RNGW8GX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NAGARAKU Premade Anime Spire Fans Lashes 0.07 D Curl 8-15mm Mix Spikes**NAGARAKU**$9.94**48 rev1y ago](https://www.amazon.com/dp/B0DZX9JD23) [**NAGARAKU Luxury Collected Individual Classic Lashes 0.05 C 7-15mm Mix**NAGARAKU**$10.50**16 rev1y ago](https://www.amazon.com/dp/B0DDQ6T2Z6) [**Lash Extensions YY Eyelash Extensions 0.07mm Thickness D Curl Lashes Mix 8-15mm YY Lashes Soft Lash Trays Pesta as Pelo a Pelo Natural Matte black False Eyelashes Individual Lashes(YY-0.07-D 8-15mm)**XIUSUZAKI**$7.93**568 rev2y ago](https://www.amazon.com/dp/B0CYP2QVZW) [**NAGARAKU Classic Individual Bottom Lash Extensions 0.10 J 5-8mm Mix Black**NAGARAKU**$9.12**4,818 rev2y ago](https://www.amazon.com/dp/B0CLHYZQPJ) [**VEYES INC YY Lash Extensions Tray C/D curl 9-15mm Mixed Length Premade Volume Eyelash Fans Professional Lash Extension Supplies Matte Black(5D-W 0.07 D-curl 9-15mm)**VEYES INC**$10.09**262 rev3y ago](https://www.amazon.com/dp/B0C1RZXCCN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NAGARAKU 6D W Shape Eyelash Extension Supplies Natural Soft Volume 0.07mm D curl 8-15mm Mix Premade Fans Faux Mink Matte Black Cluster Easy Fanning False Lashes**NAGARAKU**$14.98**4.6★**▲ 215%**](https://www.amazon.com/dp/B0BLGTNPS7) [**VEYES INC YY Lash Extensions Tray C/D curl 9-15mm Mixed Length Premade Volume Eyelash Fans Professional Lash Extension Supplies Matte Black(5D-W 0.07 D-curl 9-15mm)**VEYES INC**$10.09**4.5★**▲ 200%**](https://www.amazon.com/dp/B0C1RZXCCN) [**VAVALASH Y Lash Extensions D Curl 0.07mm 8-15mm Mix Tray Easy Premade Volume 4D Fans Eyelash Extension YY Type Natural Volume Lashes Extension Soft Matte Black Lashes (YY-0.07-D-8-15mm)**VAVALASH**$8.79**4.7★**▲ 56%**](https://www.amazon.com/dp/B0B61168DZ) [**VAVALASH Y Lash Extensions C Curl 0.07mm 8-15mm Mix Tray Easy Premade Volume 4D Fans Eyelash Extension YY Type Natural Volume Lashes Extension Soft Matte Black Lashes (YY-0.07-C-8-15mm)**VAVALASH**$8.84**4.7★**▲ 38%**](https://www.amazon.com/dp/B0B612PH5K) [**NAGARAKU Classic Individual Lashes 0.07 D 11/12/13/14/15mm 5 Trays/Pack**NAGARAKU**$33.45**4.5★**▲ 36%**](https://www.amazon.com/dp/B0822MX759)
**~~View all trending →~~**
## **What buyers say about yy lash extensions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Everything feels well-made”*
**Eyelash Quality**25%
*“The lashes a good”*
**Hair Styling**8%
*“have a consistent look”*
**Ease Of Use**5%
*“Still usable and practical”*
**Soft Feel**5%
*“Use these for my clients u can have multiple uses for these they are very soft with a perfect curl great quality”*
**Shape/Style**5%
*“I like the shape they dont get stuck in the box”*
**Add-Ons/Attachments**5%
*“Beautiful extension”*
**Ease Of Application**4%
*“durable with professional lash glue they last anywhere from 4-6 weeks they are very easy to apply”*
**Advertised Vs Actual Product**4%
*“Just what I expected”*
**Value For Money**3%
*“valen la pena. They're very good, they look bold and matte, they don't smudge easily, and they're worth it.”*
### **What buyers complain about **
**Add-Ons/Attachments**30%
*“Bad Attachment”*
**Quality-Overall**30%
*“Poor quality”*
**Eyelash Quality**10%
*“Doesn't attach well to the lashes”*
**Ease Of Application**10%
*“they are not easy to apply”*
**Thickness**10%
*“Very thin”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Quality-Overall**13%
**Eyelash Quality**11%
**Adhesion/Stickiness**10%
**Defective Material/Parts**9%
**Size-Overall**8%
**Product Condition**7%
**Functionality-Overall**4%
**Add-Ons/Attachments**3%
**Smell**3%
## **Common questions**
- **Is yy lash extensions profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 47 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yy lash extensions niche?**
- 7 brands and 9 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in yy lash extensions?**
- Top complaints mined from reviews: Add-Ons/Attachments, Quality-Overall, Eyelash Quality. The return rate is 0.4%.
- **When does demand for yy lash extensions peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the yy lash extensions niche?**
- Listings span $5.96–$35.74; the average listing price is $14.68 (sweet spot $15–$100). The average incumbent carries 1,291 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)