---
title: "Ysl Brown Mascara — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ysl-brown-mascara"
last_updated: "2026-08-09T06:20:14.482Z"
locale: en
meta:
description: "Niche score 39/100 · $33K/yr market · 93K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $33K/yr market · 93K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ysl Brown Mascara — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **ysl brown mascara**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 16Conversion 34Competition 39Returns 89Price range 48Avg price 60Brand share 35Review moat 19Quality gap 78
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.18**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.78–$25.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****15,402.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$33K**
$33K/yr · 93K searches
According to Flapen's Amazon United States niche tracking, ysl brown mascara is a $33K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ysl brown mascara market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$40K–$53K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**13%**
- Espoir64% - L'Oreal Paris8% - LGSZGDCN5% - Heart Percent4% - NINETEEN NINETY NINE3% - wet n wild3% - Open — no brand owns it (6 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -18.9% search growth over the last 90 days.
5K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ysl-brown-mascara/trend)
## **Top ysl brown mascara search terms**
- **blonde mascara**35K/yr-0.2%1.6% conv. - **espoir brow mascara**16K/yr+22.6%5.4% conv. - **espoir eyebrow**18K/yr-56.6%4.4% conv. - **espoir brow**5K/yr-26.4%4.4% conv. - **blonde mascara for eyelashes**6K/yr-2.9%1.8% conv. - **blond mascara**4K/yr+2.9%2.4% conv. - **espoir eyebrow pencil**2K/yr+47.0%4.0% conv. - **espoir eyebrow mascara**2K/yr-20.8%4.5% conv. - **espoir the brow color fixing cara**4K/yr-85.2%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ysl-brown-mascara/search-terms)
## **Top ysl brown mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$13K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Espoir The Brow Color Fixing Cara #4 Fake Bleach | Easy Fixing without Clumping with Skinny Brush Long-Lasting & Smudge-proof Eyebrow Mascara Soft Mood Coloring Tinted Gel Korean Makeup 0.1 Fl Oz.**Espoir**$15.76**4.3★441 rev](https://www.amazon.com/dp/B0DRCM8L87) [2**Espoir The Brow Color Fixing Cara #2 Taupe 0.1 fl oz | Easy Fixing without Clumping with Skinny Brush | Long Lasting Smudgeproof Eyebrow Mascara | Soft Mood Coloring Tinted Gel | Korean Eye Makeup**Espoir**$14.37**4.3★441 rev](https://www.amazon.com/dp/B0C92RLGRF) [3**Espoir The Brow Balance Pencil #4 Ash Brown | Eye Brow Pencil thats Natural and Easy to Draw without Clumping | A Detailed and Rich Eyebrow Texture | Korean Makeup**Espoir**$13.96**4.5★257 rev](https://www.amazon.com/dp/B0B2NK59Q3) [4**LGSZGDCN White Lashes volume mascara Extensions Makeup Lash Waterproof Fast Dry Eyelashes Curling Lengthening Primer Party Stage Use**LGSZGDCN**$7.29**4.0★5,818 rev](https://www.amazon.com/dp/B08SWB9GB3) [5**Espoir The Brow Color Fixing Cara #1 Beige 0.1 fl oz | Easy Fixing without Clumping with Skinny Brush | Long Lasting Smudgeproof Eyebrow Mascara | Soft Mood Coloring Tinted Gel | Korean Eye Makeup**Espoir**$14.64**4.3★441 rev](https://www.amazon.com/dp/B0C92KXMC3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Urban Decay Tube Job Lash Augmenting Tubing Mascara - 24HR Lift Lengthen & Volume Mascara Anti-Clump Anti-Smudge Sweat & Water Resistant Wear Washable - Bleached Platinum (0.29 fl oz)**URBAN DECAY**$21.25**325 rev3mo ago](https://www.amazon.com/dp/B0FXMXWDKV) [**Espoir The Brow Balance Pencil #9 Soft Black | Eye Brow Pencil thats Natural and Easy to Draw without Clumping | A Detailed and Rich Eyebrow Texture | Korean Makeup**Espoir**$14.87**257 rev6mo ago](https://www.amazon.com/dp/B0GBVS216N) [**Heart Percent Dote On Mood Fake-Up Browcara Waterproof Volumizing Long-Lasting Brow Pencil Fast Fix Ultra-Fine Eyebrow Color Mascara Cruelty Free Vegan 16g 01. Pale Blonde**Heart Percent**$15.64**60 rev10mo ago](https://www.amazon.com/dp/B0FQHXZV67) [**Maybelline The Colossal Bubble Waterproof Mascara Buildable Mascara Volume and Length Formula for Bold Separated Lashes Very Black 1 Count**MAYBELLINE**$9.47**8,900 rev1y ago](https://www.amazon.com/dp/B0F1B8ZT7N) [**Espoir The Brow Color Fixing Cara #4 Fake Bleach | Easy Fixing without Clumping with Skinny Brush Long-Lasting & Smudge-proof Eyebrow Mascara Soft Mood Coloring Tinted Gel Korean Makeup 0.1 Fl Oz.**Espoir**$15.76**441 rev1y ago](https://www.amazon.com/dp/B0DRCM8L87)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Urban Decay Tube Job Lash Augmenting Tubing Mascara - 24HR Lift Lengthen & Volume Mascara Anti-Clump Anti-Smudge Sweat & Water Resistant Wear Washable - Bleached Platinum (0.29 fl oz)**URBAN DECAY**$21.25**4.2★**▲ 303%**](https://www.amazon.com/dp/B0FXMXWDKV) [**Espoir The Brow Balance Pencil #9 Soft Black | Eye Brow Pencil thats Natural and Easy to Draw without Clumping | A Detailed and Rich Eyebrow Texture | Korean Makeup**Espoir**$14.87**4.5★**▲ 300%**](https://www.amazon.com/dp/B0GBVS216N) [**Maybelline The Colossal Bubble Waterproof Mascara Buildable Mascara Volume and Length Formula for Bold Separated Lashes Very Black 1 Count**MAYBELLINE**$9.47**4.2★**▲ 112%**](https://www.amazon.com/dp/B0F1B8ZT7N) [**Espoir The Brow Color Fixing Cara #4 Fake Bleach | Easy Fixing without Clumping with Skinny Brush Long-Lasting & Smudge-proof Eyebrow Mascara Soft Mood Coloring Tinted Gel Korean Makeup 0.1 Fl Oz.**Espoir**$15.76**4.3★**▲ 89%**](https://www.amazon.com/dp/B0DRCM8L87) [**Espoir The Brow Balance Pencil #4 Ash Brown | Eye Brow Pencil thats Natural and Easy to Draw without Clumping | A Detailed and Rich Eyebrow Texture | Korean Makeup**Espoir**$13.96**4.5★**▲ 60%**](https://www.amazon.com/dp/B0B2NK59Q3)
**~~View all trending →~~**
## **What buyers say about ysl brown mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Good color”*
**Eyelash Quality**22%
*“Great mascara”*
**Quality-Overall**5%
*“Great, consistent product”*
**Value For Money**4%
*“Absolutely worth it”*
**Water Resistance**4%
*“It is waterproof”*
**Coverage**3%
*“Good coverage”*
**Ease Of Application**3%
*“Easy to Apply”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Durability**2%
*“this one stays on all day”*
**Ease Of Use**2%
*“So easy”*
### **What buyers complain about **
**Eyelash Quality**13%
*“Makes it look like Im wearing false lashes”*
**Color**13%
*“Not overly impressed with color”*
**Moist/Dry**11%
*“Dried out”*
**Thickness**6%
*“Too thick”*
**Allergies**4%
*“Made eyes itch”*
**Ease Of Use**4%
*“Difficult to remove”*
**Ease Of Application**3%
*“Applicator is strange”*
**Value For Money**3%
*“Waste of money”*
**Ease Of Cleaning**2%
*“Makes a mess”*
**Smell**2%
*“Smells weird”*
### **Top return reasons **
**Color**44%
**Moist/Dry**12%
**Advertised Vs Actual Product**9%
**Functionality-Overall**5%
**Eyeliner Quality**3%
**Water Resistance**3%
**Eyelash Quality**2%
**Product Condition**2%
**Defective Material/Parts**2%
**Value For Money**2%
## **Common questions**
- **Is ysl brown mascara profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the ysl brown mascara niche?**
- 12 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in ysl brown mascara?**
- Top complaints mined from reviews: Eyelash Quality, Color, Moist/Dry. The return rate is 1.3%.
- **What does it cost to enter the ysl brown mascara niche?**
- Listings span $3.78–$25.42; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 15,403 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)