---
title: "Yse Beauty — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/yse-beauty"
last_updated: "2026-08-09T17:56:12.802Z"
locale: en
meta:
description: "Niche score 43/100 · $80K/yr market · 92K searches/yr · $35.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $80K/yr market · 92K searches/yr · $35.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yse Beauty — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **yse beauty**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 59Conversion 31Competition 20Returns 93Price range 92Avg price 95Brand share 13Review moat 55Quality gap 22
**Avg price**
**Incredible****$35.32**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.57–$89.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+35.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,286.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 92K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, yse beauty is a $80K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yse beauty market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,080**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**3%**
- Saie63% - Generic16% - KISSMODA8% - joy pretty4% - Nécessaire3% - e.l.f.3% - Open — no brand owns it (1 brand, 3%)
## **Top yse beauty search terms**
- **yse beauty**50K/yr+53.6%0.4% conv. - **saie bronzing drops**27K/yr-9.8%4.8% conv. - **yse**8K/yr+54.0%0.0% conv. - **saie bronzer drops**5K/yr+6.9%2.6% conv. - **saie sun glow**2K/yr+69.7%7.1% conv. - **seai**2K/yr-4.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/yse-beauty/search-terms)
## **Top yse beauty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Sunglow (0.5 oz)**Saie**$16.91**4.5★3,353 rev](https://www.amazon.com/dp/B0CCPFRQ4R) [2**Saie Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Sunglow (1 oz)**Saie**$28.13**4.5★3,353 rev](https://www.amazon.com/dp/B09MZRTG3D) [3**YSE Beauty Skin Glow SPF 30 Tinted Sunscreen Primer with Niacinamide (15ml / 0.5 fl)**Generic**$49.31**0.0★0 rev](https://www.amazon.com/dp/B0GZ1CVSD7) [4**KISSMODA Going Out Tops for Women Casual Comfy Vacation Outfits Spring Essentials Hoodie Womens Solid Dressy Tunic Loose Fit Dress Blouses Grass Green XL**KISSMODA**$23.09**4.3★242 rev](https://www.amazon.com/dp/B0DS63CGBL) [5**Saie Dew Bronze - Hydrating Liquid Bronzer Stick For a Sun Kissed Glow - Liquid Contour Stick Infused with Nourishing Skin Care Ingredients - Sculpted Face Makeup Essential - Sand (0.4 oz)**Saie**$25.33**4.6★792 rev](https://www.amazon.com/dp/B0DH92PMKD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YSE Beauty Dewy Peptide Face Serum for Smooth Radiant-Looking Skin 1 oz**joy pretty**$35.11**1 rev4w ago](https://www.amazon.com/dp/B0H5QS3STQ) [**YSE Beauty Xtreme Glow Peptide Face Serum Dewy Finish 1 fl oz**vitadrive Natural**$32.23**3 rev4w ago](https://www.amazon.com/dp/B0H5R52BNQ) [**YSE Beauty Skin Glow SPF 30 Tinted Sunscreen Primer with Niacinamide Face Primer Sunscreen 1.7 oz / 50 mL**Generic**$89.69**0 rev2mo ago](https://www.amazon.com/dp/B0H14PX9F1) [**YSE Beauty Skin Glow SPF 30 Tinted Sunscreen Primer with Niacinamide (15ml / 0.5 fl)**Generic**$49.31**0 rev2mo ago](https://www.amazon.com/dp/B0GZ1CVSD7) [**Beauty The Overachiever Brightening & Depuffing Eye Patches with Vitamin C | Size: 6 pairs**Generic**$73.63**1 rev7mo ago](https://www.amazon.com/dp/B0G3JW56PH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YSE Beauty Dewy Peptide Face Serum for Smooth Radiant-Looking Skin 1 oz**joy pretty**$35.11**5.0★**▲ 283%**](https://www.amazon.com/dp/B0H5QS3STQ) [**YSE Beauty Skin Glow SPF 30 Tinted Sunscreen Primer with Niacinamide (15ml / 0.5 fl)**Generic**$49.31**0.0★**▲ 283%**](https://www.amazon.com/dp/B0GZ1CVSD7) [**YSE Beauty Xtreme Glow Peptide Face Serum Dewy Finish 1 fl oz**vitadrive Natural**$32.23**5.0★**▲ 283%**](https://www.amazon.com/dp/B0H5R52BNQ) [**YSE Beauty Skin Glow SPF 30 Tinted Sunscreen Primer with Niacinamide Face Primer Sunscreen 1.7 oz / 50 mL**Generic**$89.69**0.0★**▲ 282%**](https://www.amazon.com/dp/B0H14PX9F1) [**KISSMODA Going Out Tops for Women Casual Comfy Vacation Outfits Spring Essentials Hoodie Womens Solid Dressy Tunic Loose Fit Dress Blouses Grass Green XL**KISSMODA**$23.09**4.3★**▲ 267%**](https://www.amazon.com/dp/B0DS63CGBL)
**~~View all trending →~~**
## **What buyers say about yse beauty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“Super hydrating”*
**Brightness/Shine/Glow**16%
*“gives a glow”*
**Suitability Combination Skin**9%
*“I really enjoy this for my skin”*
**Quality-Overall**8%
*“Excellent product”*
**Soft Feel**7%
*“leaves skin soft”*
**Value For Money**7%
*“Great price”*
**Ease Of Application**4%
*“I love the applicator”*
**Suitability Dry Skin**3%
*“Perfect for my dry skin”*
**Weight Light**2%
*“The formula feels lightweight”*
**Texture/Consistency-Overall**2%
*“Love the texture glides on face easily”*
### **What buyers complain about **
**Value For Money**12%
*“But is a bit pricey”*
**Smell**8%
*“Smells Awful”*
**Adhesion/Stickiness**5%
*“It comes off sticky but its not”*
**Allergies**5%
*“Unfortunately Im allergic to it as I am with many facial products”*
**Moist/Dry**5%
*“I find this product to be drying, not moisturizing”*
**Size-Overall**4%
*“BEWARE - travel size”*
**Color**4%
*“No color”*
**Quality-Overall**4%
*“not the best”*
**Brightness/Shine/Glow**3%
*“However, I dont really notice that its giving me the glow that other people mentioned”*
**Leak-Proof**3%
*“My favorite obsession though it tends to leak at the applicator”*
### **Top return reasons **
**Color**22%
**Advertised Vs Actual Product**9%
**Functionality-Overall**7%
**Brightness/Shine/Glow**6%
**Moist/Dry**6%
**Size-Overall**5%
**Smell**5%
**Adhesion/Stickiness**5%
**Product Condition**4%
**Value For Money**4%
## **Common questions**
- **Is yse beauty profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 13 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +35.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the yse beauty niche?**
- 7 brands and 33 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in yse beauty?**
- Top complaints mined from reviews: Value For Money, Smell, Adhesion/Stickiness. The return rate is 1.1%.
- **What does it cost to enter the yse beauty niche?**
- Listings span $12.57–$89.69; the average listing price is $35.32 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.
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