---
title: "Products — yellow shea butter - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/yellow-shea-butter/products"
last_updated: "2026-08-09T19:21:11.576Z"
locale: en
meta:
  description: "Niche score 41/100 · $48K/yr market · 61K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $48K/yr market · 61K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — yellow shea butter - Flapen"
---

# **yellow shea butter**

**Skip it**

A small market ($48K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 12Conversion 62Competition 56Returns 90Price range 60Avg price 70Brand share 12Review moat 29Quality gap 50

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.35**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.21–$29.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,645.34**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$48K**

$48K/yr · 61K searches

**Growth**

**Bad****-25.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Products