---
title: "Yellow Nail Polish — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/yellow-nail-polish"
last_updated: "2026-08-09T06:23:04.157Z"
locale: en
meta:
description: "Niche score 59/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Nail Polish — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow nail polish**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 94Conversion 60Competition 78Returns 95Price range 5Avg price 21Brand share 45Review moat 22Quality gap 73
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+106.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,832.04**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.50**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$77K**
$77K/yr · 195K searches
**Price range**
**Bad****$1.08–$15.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, yellow nail polish is a $77K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow nail polish market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$75K–$94K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#344**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 75%
**Open market**
**19%**
- essie25% - Sally Hansen24% - OPI17% - beetles Gel Polish7% - CANNI6% - L.A. COLORS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +106.9% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/yellow-nail-polish/trend)
## **Top yellow nail polish search terms**
- **yellow nail polish**154K/yr+107.0%4.6% conv. - **nail polish yellow**11K/yr+104.4%3.9% conv. - **essie yellow nail polish**8K/yr+93.2%4.7% conv. - **yellow nail polish quick dry**5K/yr+190.9%5.5% conv. - **yellow polish**5K/yr+103.6%4.7% conv. - **bright yellow nail polish**4K/yr+119.6%4.1% conv. - **essie nail polish yellow**4K/yr+82.7%4.8% conv. - **yellow fingernail polish**4K/yr+77.5%6.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/yellow-nail-polish/search-terms)
## **Top yellow nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer Blinded by the Ring Light | Opaque Soft Yellow Crme Chip Resistant Nail Polish | Me Myself Collection**OPI**$11.88**4.6★91,450 rev](https://www.amazon.com/dp/B0BPMGGR25) [2**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 530 Does Not Comcute | Pale Yellow Nail Color**Sally Hansen**$6.24**4.3★3,866 rev](https://www.amazon.com/dp/B0CLHKBNL3) [3**Sally Hansen Insta Dri Nail Polish City Chic Collection My Ca-banana 0.31 Fl Oz**Sally Hansen**$6.06**4.3★3,866 rev](https://www.amazon.com/dp/B09LB736YK) [4**essie Nail Polish Salon-Quality Yellow Nail Polish Riviera Rush Vegan Limon Cielo 0.46 Fl Oz**essie**$9.38**4.6★4,551 rev](https://www.amazon.com/dp/B0DY95RV2K) [5**OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.66**4.3★9,595 rev](https://www.amazon.com/dp/B0DKLML22J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz**essie**$9.53**2,190 rev7mo ago](https://www.amazon.com/dp/B0G31DRFXG) [**OpenLive 16.5ml Lemon Yellow Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.95**142 rev9mo ago](https://www.amazon.com/dp/B0FW4823WS) [**essie Nail Polish Salon-Quality Yellow Nail Polish Riviera Rush Vegan Limon Cielo 0.46 Fl Oz**essie**$9.38**4,551 rev1y ago](https://www.amazon.com/dp/B0DY95RV2K) [**JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)**JODSONE**$4.53**877 rev1y ago](https://www.amazon.com/dp/B0DY3G45BV) [**OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.66**9,595 rev1y ago](https://www.amazon.com/dp/B0DKLML22J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz**essie**$9.53**4.4★**▲ 108%**](https://www.amazon.com/dp/B0G31DRFXG) [**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shimmery | 760 Bee Proud | Bright Sunflower Yellow Nail Color**Sally Hansen**$4.99**4.3★**▲ 97%**](https://www.amazon.com/dp/B0CQD8GTNF) [**REVLON Ultra HD Snap Nail Color Natural Rich Glossy Polish 100% Vegan Formula No Base or Top Coat Needed 002 Makin The Most 0.27 fl oz**REVLON**$5.94**4.2★**▲ 64%**](https://www.amazon.com/dp/B08N3CCN35) [**OpenLive 16.5ml Lemon Yellow Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.95**4.2★**▲ 63%**](https://www.amazon.com/dp/B0FW4823WS) [**Beetles Soft Butter Yellow Nail Polish - 0.51Fl Oz/15ML Pastel Yellow Nail Polish Quick Dry for Spring Nails Long-Lasting Pastel Nails Fingernail Art Effect for Manicure Salon**beetles Gel Polish**$7.93**4.1★**▲ 61%**](https://www.amazon.com/dp/B0DD397HWQ)
**~~View all trending →~~**
## **What buyers say about yellow nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“Vivid Colors”*
**Quality-Overall**9%
*“The quality is just like the gel at a salon”*
**Value For Money**6%
*“Good price”*
**Ease Of Use**3%
*“Easy to Use”*
**Durability**2%
*“Durable”*
**Ease Of Application**2%
*“Easy to Apply”*
**Soft Feel**2%
*“They glide on with ease”*
**Paint Quality**2%
*“love the little stand to put the nails on to paint them”*
**Moist/Dry**2%
*“Dries quickly”*
**Advertised Vs Actual Product**2%
*“exactly as shown in the description”*
### **What buyers complain about **
**Color**17%
*“Color is off”*
**Size-Overall**9%
*“sizes are small”*
**Moist/Dry**8%
*“WONT DRY”*
**Thickness**7%
*“the brush is a little thick though”*
**Leak-Proof**6%
*“several bottles were leaking”*
**Advertised Vs Actual Product**5%
*“Not at all as pictured”*
**Quality-Overall**4%
*“Low quality”*
**Paint Quality**4%
*“The paint is horrible”*
**Value For Money**2%
*“Too cheap”*
**Durability**2%
*“Not as expect d it did not last one day”*
### **Top return reasons **
**Color**39%
**Advertised Vs Actual Product**9%
**Size-Overall**9%
**Leak-Proof**7%
**Quality-Overall**5%
**Functionality-Overall**5%
**Paint Quality**3%
**Thickness**3%
**Moist/Dry**3%
**Value For Money**2%
## **Common questions**
- **Is yellow nail polish profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 52 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +106.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the yellow nail polish niche?**
- 17 brands and 128 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in yellow nail polish?**
- Top complaints mined from reviews: Color, Size-Overall, Moist/Dry. The return rate is 0.9%.
- **When does demand for yellow nail polish peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the yellow nail polish niche?**
- Listings span $1.08–$15.76; the average listing price is $7.50 (sweet spot $15–$100). The average incumbent carries 9,832 reviews — the moat a new listing must climb.
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