---
title: "Yellow Gel Nail Polish — $320K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/yellow-gel-nail-polish"
last_updated: "2026-08-09T05:32:43.878Z"
locale: en
meta:
description: "Niche score 64/100 · $320K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $320K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Gel Nail Polish — $320K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow gel nail polish**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 83Conversion 76Competition 78Returns 95Price range 52Avg price 26Brand share 46Review moat 23Quality gap 57
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+79.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$320K**
$320K/yr · 477K searches
**Price range**
**Good****$4.53–$26.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.18**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,740.91**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, yellow gel nail polish is a $320K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow gel nail polish market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$275K–$367K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 74%
**Open market**
**17%**
- beetles Gel Polish30% - GAOY19% - CANNI14% - MelodySusie7% - JODSONE7% - DAISY DND6% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +79.1% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/yellow-gel-nail-polish/trend)
## **Top yellow gel nail polish search terms**
- **yellow gel nail polish**148K/yr+81.9%6.7% conv. - **butter yellow gel nail polish**95K/yr+109.1%7.7% conv. - **yellow gel polish**59K/yr+75.5%4.8% conv. - **pastel yellow gel nail polish**25K/yr+37.4%7.1% conv. - **butter yellow gel polish**16K/yr+94.6%8.1% conv. - **light yellow gel nail polish**16K/yr+57.7%7.5% conv. - **yellow nail polish gel**16K/yr+60.3%5.3% conv. - **pale yellow gel nail polish**11K/yr+84.8%7.3% conv. - **gel nail polish yellow**12K/yr+70.4%5.4% conv. - **dnd yellow gel nail polish**10K/yr+77.8%2.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/yellow-gel-nail-polish/search-terms)
## **Top yellow gel nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$19K9%$29K12%$38K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GAOY Pastel Yellow Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1997 Pastel Yellow**GAOY**$6.73**4.4★12,989 rev](https://www.amazon.com/dp/B0CG388MM9) [2**Beetles Yellow Gel Polish - Lemon Chiffon 15ML/0.51Fl Oz Pastel Yellow Gel Nail Polish Soak Off UV LED Lamp Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails**beetles Gel Polish**$7.89**4.4★53,698 rev](https://www.amazon.com/dp/B08S41XX7T) [3**JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)**JODSONE**$4.53**4.4★877 rev](https://www.amazon.com/dp/B0DY3G45BV) [4**Beetles Pastel Yellow Gel Polish - Lemon Cheese 15ML/0.51Fl Oz Yellow Gel Nail Polish Soak Off UV LED Lamp Pastel Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails**beetles Gel Polish**$7.70**4.4★53,698 rev](https://www.amazon.com/dp/B0BGPQ2421) [5**CANNI Pastel Yellow Gel Nail Polish 1Pcs Pale Light Yellow Gel Polish Butter Neon Color High Gloss Soak Off U V Nail Manicure Salon DIY**CANNI**$6.83**4.4★4,482 rev](https://www.amazon.com/dp/B0CSDKN25Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women**Makartt**$7.11**2,902 rev5mo ago](https://www.amazon.com/dp/B0G3GC6W47) [**Beetles Plus Series 20ml Solid Color Gel Nail Polish**beetles Gel Polish**$7.67**6 rev6mo ago](https://www.amazon.com/dp/B0FF4TZQ6Q) [**modelones Yellow French Tip Liner Gel Polish 15 ML Butter Light Yellow Pastel Color Nail Art Paint Swirl with Fine Line Brush Soak Off U V DIY Home Salon Professional Manicure Design Gift for Women**modelones**$7.24**1,648 rev9mo ago](https://www.amazon.com/dp/B0FW4XMJYF) [**GAOY Yellow Highly pigmented Gel Polish 16ml Self-Leveling Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 4325 Cream Yellow**GAOY**$5.87**100 rev9mo ago](https://www.amazon.com/dp/B0FV7KZ4QN) [**Beetles Yellow Gel Polish Set - Lemon Whisper Collecion Butter Pastel Light Bright Yellow Gel Polish Set Colors UV LED Soak Off Nail for Manicure**beetles Gel Polish**$9.98**11,678 rev1y ago](https://www.amazon.com/dp/B0F18QSVJN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**modelones Yellow French Tip Liner Gel Polish 15 ML Butter Light Yellow Pastel Color Nail Art Paint Swirl with Fine Line Brush Soak Off U V DIY Home Salon Professional Manicure Design Gift for Women**modelones**$7.24**4.6★**▲ 77%**](https://www.amazon.com/dp/B0FW4XMJYF) [**Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Light Yellow-A1395)**Double Rhythm**$6.86**4.4★**▲ 62%**](https://www.amazon.com/dp/B0CR46D92Y) [**Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women**Makartt**$7.11**4.6★**▲ 60%**](https://www.amazon.com/dp/B0G3GC6W47) [**CANNI Yellow Gel Nail Polish 1Pcs Light Yellow Gel Polish Bright Pastel Color High Gloss Soak Off U V Nail Manicure Salon DIY**CANNI**$6.26**4.4★**▲ 58%**](https://www.amazon.com/dp/B0CSDMBDV4) [**DND DC Gel Polish Set Yellow Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 290 U Shine I shine 0.5 Fl Oz**DAISY DND**$16.74**4.5★**▲ 50%**](https://www.amazon.com/dp/B0B8KZVX5Y)
**~~View all trending →~~**
## **What buyers say about yellow gel nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Perfect shade”*
**Quality-Overall**10%
*“Great variety”*
**Value For Money**6%
*“Good price”*
**Ease Of Use**3%
*“Easy to Use”*
**Paint Quality**2%
*“good paints”*
**Durability**2%
*“The durability is excellent”*
**Ease Of Application**2%
*“Applies nicely”*
**Size-Overall**2%
*“Perfect size”*
**Soft Feel**1%
*“soft enough to look stylish”*
**Coverage**1%
*“The coverage is good”*
### **What buyers complain about **
**Size-Overall**13%
*“sizes are small”*
**Color**12%
*“Misleading colors”*
**Leak-Proof**8%
*“several bottles were leaking”*
**Thickness**7%
*“Too Thick”*
**Moist/Dry**6%
*“Takes too long to dry”*
**Paint Quality**5%
*“nail polish peels off after a day”*
**Quality-Overall**4%
*“Low quality”*
**Durability**3%
*“Wont last”*
**Advertised Vs Actual Product**3%
*“So kind of misleading”*
**Coverage**2%
*“not very good coverage”*
### **Top return reasons **
**Color**46%
**Advertised Vs Actual Product**7%
**Size-Overall**7%
**Leak-Proof**6%
**Functionality-Overall**5%
**Quality-Overall**4%
**Thickness**4%
**Paint Quality**3%
**Moist/Dry**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is yellow gel nail polish profitable to sell on Amazon United States?**
- The niche generates $320K/yr across 44 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +79.1%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the yellow gel nail polish niche?**
- 14 brands and 17 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in yellow gel nail polish?**
- Top complaints mined from reviews: Size-Overall, Color, Leak-Proof. The return rate is 1.0%.
- **When does demand for yellow gel nail polish peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.1× the quietest.
- **What does it cost to enter the yellow gel nail polish niche?**
- Listings span $4.53–$26.44; the average listing price is $9.18 (sweet spot $15–$100). The average incumbent carries 7,741 reviews — the moat a new listing must climb.
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