---
title: "Yanquina Waterproof Eyeliner — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/yanquina-waterproof-eyeliner"
last_updated: "2026-08-09T08:16:55.542Z"
locale: en
meta:
description: "Niche score 52/100 · $21K/yr market · 31K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $21K/yr market · 31K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yanquina Waterproof Eyeliner — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **yanquina waterproof eyeliner**
**Worth a look**
Shows demand growing +342.4% this quarter, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 5Growth 100Conversion 68Competition 15Returns 97Price range 11Avg price 44Brand share 3Review moat 98Quality gap 95
**Growth**
**Incredible****+342.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Incredible****31.42**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.26**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$7.54–$15.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$21K**
$21K/yr · 31K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, yanquina waterproof eyeliner is a $21K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yanquina waterproof eyeliner market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$17K–$23K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#663**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Generic45% - Yanqina40% - INDIGO WHALES6% - Nesrivico5% - FUERHPSH2% - GlossPluss1%
## **Top yanquina waterproof eyeliner search terms**
- **yanquina waterproof eyeliner**13K/yr+345.2%4.3% conv. - **yanqina waterproof liquid eyeliner**9K/yr+714.0%5.7% conv. - **yanqina eyeliner**6K/yr+60.9%4.0% conv. - **yankina waterproof eyeliner**2K/yr>1,000%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/yanquina-waterproof-eyeliner/search-terms)
## **Top yanquina waterproof eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yanqina Long Lasting Eyeliner Pen Lightweight Waterproof Vegan Cruelty Free 24-Hour Smooth Application Ultra Creamy and Silky Smooth Texture**Yanqina**$8.06**4.3★111 rev](https://www.amazon.com/dp/B0GZGLQ8LR) [2**YANQINA Waterproof Liquid Eyeliner - Smudge-Proof Makeup Long-Lasting Eyeliner Pencil for Women-Black Smooth Quick-Drying**Generic**$15.88**4.1★73 rev](https://www.amazon.com/dp/B0F5Q1J83C) [3**Yanqina 2-in-1 Stamp & Liquid Eyeliner Pen - Waterproof Easy Makeup Winged Stamp**Yanqina**$9.35**3.5★52 rev](https://www.amazon.com/dp/B0FDVX3419) [4**Long-Lasting Eyeliner Waterproof 24-Hour Smooth Application Ultra-Creamy Silky Texture Lightweight (2PCS)**Generic**$12.90**4.1★34 rev](https://www.amazon.com/dp/B0GT944G38) [5**INDIGO WHALES Long Lasting Eyeliner Lightweight 24 Hour Waterproof Liquid Eyeliner 24 Hour Smooth Application Ultra Creamy Silky Texture (1PCS)**INDIGO WHALES**$9.02**3.8★6 rev](https://www.amazon.com/dp/B0GXFDR2N8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FUERHPSH 2pcs Long Lasting Eyeliner Pen Lightweight Waterproof Liquid Eyeliner 24-Hour Smooth Application Ultra-Creamy Silky Texture Quick-Drying**FUERHPSH**$8.88**9 rev2mo ago](https://www.amazon.com/dp/B0GZZR4B6D) [**Yanqina Long Lasting Eyeliner Pen Lightweight Waterproof Vegan Cruelty Free 24-Hour Smooth Application Ultra Creamy and Silky Smooth Texture**Yanqina**$8.06**111 rev2mo ago](https://www.amazon.com/dp/B0GZGLQ8LR) [**GlossPluss Long Lasting Eyeliner Waterproof Liquid Eyeliner Pen with Ultra-Fine Tip Smudge-Proof Quick Drying Formula Highly Pigmented Black Eye Liner for All-Day Wear (Black)**GlossPluss**$9.97**1 rev2mo ago](https://www.amazon.com/dp/B0GYWG44GB) [**Long-Lasting Eyeliner Waterproof Ultra-Fine 24-Hour Smooth Application Quick-Drying ltra-Creamy Silky Texture Precision Tip for Wing Line (2Pack Black)**Generic**$12.11**16 rev2mo ago](https://www.amazon.com/dp/B0GYDCH281) [**Nesrivico Waterproof Liquid Eyeliner Long Lasting Eyeliners Eyeliner Waterproof 24-Hour Smooth Application Creamy Smooth Texture for Precise Sharp Lines (2 BLACK)**Nesrivico**$12.64**10 rev3mo ago](https://www.amazon.com/dp/B0GX12L7ZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nesrivico Waterproof Eyeliner 24-Hour Smooth Application Long-Lasting & Creamy Smooth Texture for Precise and Sharp Lines (1 BLACK)**Nesrivico**$7.54**4.2★**▲ 26%**](https://www.amazon.com/dp/B0GWZWVPM1) [**GlossPluss Long Lasting Eyeliner Waterproof Liquid Eyeliner Pen with Ultra-Fine Tip Smudge-Proof Quick Drying Formula Highly Pigmented Black Eye Liner for All-Day Wear (Black)**GlossPluss**$9.97**5.0★**▲ 25%**](https://www.amazon.com/dp/B0GYWG44GB) [**Long Lasting Eyeliner Waterproof Liquid Eyeliner Pen with Matte Finish Quick-Drying Smudge-Proof Formula Highly Pigmented Black Eye Liner for Natural Look Vegan Eye Makeup (1PCS)**Generic**$12.89**3.4★**▲ 25%**](https://www.amazon.com/dp/B0GVMDQQKV) [**FUERHPSH 2pcs Long Lasting Eyeliner Pen Lightweight Waterproof Liquid Eyeliner 24-Hour Smooth Application Ultra-Creamy Silky Texture Quick-Drying**FUERHPSH**$8.88**3.6★**▲ 25%**](https://www.amazon.com/dp/B0GZZR4B6D) [**Long-Lasting Eyeliner Waterproof Ultra-Fine 24-Hour Smooth Application Quick-Drying ltra-Creamy Silky Texture Precision Tip for Wing Line (2Pack Black)**Generic**$12.11**3.5★**▲ 25%**](https://www.amazon.com/dp/B0GYDCH281)
**~~View all trending →~~**
## **What buyers say about yanquina waterproof eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Overall, it offers great performance and excellent value for the price”*
**Color**11%
*“bold color”*
**Eyeliner Quality**10%
*“use beautiful liner”*
**Ease Of Use**8%
*“Ease to use”*
**Smudge Resistance**8%
*“it stays on all day without smudging”*
**Value For Money**7%
*“not expensive”*
**Ease Of Application**7%
*“Super easy application”*
**Durability**6%
*“Its been reliable”*
**Water Resistance**6%
*“It's completely waterproof”*
**Eyelash Quality**5%
*“Great eye liner”*
### **What buyers complain about **
**Water Resistance**22%
*“False advertisement that it is waterproof”*
**Moist/Dry**16%
*“Feels like its dry”*
**Functionality-Overall**15%
*“it doesn't do the water line”*
**Advertised Vs Actual Product**9%
*“does not go on as market research says”*
**Quality-Overall**6%
*“Not as good as it appears”*
**Smudge Resistance**6%
*“It smudges”*
**Durability**4%
*“Doesn't last long at all”*
**Adhesion/Stickiness**2%
*“did not stay in place”*
**Ease Of Use**2%
*“hard to use”*
**Allergies**2%
*“Burned my eyes”*
### **Top return reasons **
**Eyeliner Quality**23%
**Advertised Vs Actual Product**21%
**Functionality-Overall**13%
**Moist/Dry**12%
**Water Resistance**6%
**Durability**6%
**Color**5%
**Value For Money**3%
**Defective Material/Parts**3%
**Paint Quality**2%
## **Common questions**
- **Is yanquina waterproof eyeliner profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 12 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +342.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the yanquina waterproof eyeliner niche?**
- 6 brands and 11 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in yanquina waterproof eyeliner?**
- Top complaints mined from reviews: Water Resistance, Moist/Dry, Functionality-Overall. The return rate is 0.5%.
- **What does it cost to enter the yanquina waterproof eyeliner niche?**
- Listings span $7.54–$15.88; the average listing price is $11.26 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.
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