---
title: "Xerjoff Torino 21 — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/xerjoff-torino-21"
last_updated: "2026-08-09T10:12:50.059Z"
locale: en
meta:
description: "Niche score 33/100 · $35K/yr market · 42K searches/yr · $189.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $35K/yr market · 42K searches/yr · $189.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Xerjoff Torino 21 — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **xerjoff torino 21**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 60Conversion 6Competition 0Returns 100Price range 18Avg price 48Brand share 0Review moat 91Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****179.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+36.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$189.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$51.20–$329.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$35K**
$35K/yr · 42K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, xerjoff torino 21 is a $35K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **xerjoff torino 21 market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$47K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,344**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Xerjoff100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +36.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/xerjoff-torino-21/trend)
## **Top xerjoff torino 21 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$7K40%$14K60%$21K80%$28K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Torino 21 by Xerjoff for Unisex - 3.4 oz EDP Spray**Xerjoff**$329.76**4.4★25 rev](https://www.amazon.com/dp/B0DV9SXTB6) [2**Xerjoff Torino 21 for Unisex - 1.7 oz EDP Spray**Xerjoff**$228.36**4.6★8 rev](https://www.amazon.com/dp/B0DK7ZBLTP) [3**Xerjoff Best-Sellers Discovery Set**Xerjoff**$51.20**4.3★100 rev](https://www.amazon.com/dp/B0FQ11GTTD) [4**Erba Pura by Xerjoff for Unisex - 1.7 oz EDP Spray**Xerjoff**$149.53**4.6★586 rev](https://www.amazon.com/dp/B0CZTW6FZ7)
### **Newest**
by launch date
[**Xerjoff Best-Sellers Discovery Set**Xerjoff**$51.20**100 rev10mo ago](https://www.amazon.com/dp/B0FQ11GTTD) [**Torino 21 by Xerjoff for Unisex - 3.4 oz EDP Spray**Xerjoff**$329.76**25 rev1y ago](https://www.amazon.com/dp/B0DV9SXTB6) [**Xerjoff Torino 21 for Unisex - 1.7 oz EDP Spray**Xerjoff**$228.36**8 rev1y ago](https://www.amazon.com/dp/B0DK7ZBLTP) [**Erba Pura by Xerjoff for Unisex - 1.7 oz EDP Spray**Xerjoff**$149.53**586 rev2y ago](https://www.amazon.com/dp/B0CZTW6FZ7)
### **Trending**
90-day click momentum
[**Xerjoff Torino 21 for Unisex - 1.7 oz EDP Spray**Xerjoff**$228.36**4.6★**▲ 62%**](https://www.amazon.com/dp/B0DK7ZBLTP) [**Xerjoff Best-Sellers Discovery Set**Xerjoff**$51.20**4.3★**— 6%**](https://www.amazon.com/dp/B0FQ11GTTD) [**Torino 21 by Xerjoff for Unisex - 3.4 oz EDP Spray**Xerjoff**$329.76**4.4★**▼ 10%**](https://www.amazon.com/dp/B0DV9SXTB6) [**Erba Pura by Xerjoff for Unisex - 1.7 oz EDP Spray**Xerjoff**$149.53**4.6★**▼ 23%**](https://www.amazon.com/dp/B0CZTW6FZ7)
## **What buyers say about xerjoff torino 21**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**76%
*“I really love the smell it's super attractive”*
**Quality-Overall**8%
*“Liked The Varieties”*
**Value For Money**6%
*“Great projection and value”*
**Size-Overall**2%
*“I love these sample sizes”*
**Durability**1%
*“the longevity is extreme”*
### **What buyers complain about **
**Smell**60%
*“it feels less like a scent”*
**Defective Material/Parts**6%
*“The inside It was broken”*
**Functionality-Overall**6%
*“the one I really bought the box to try doesnt work”*
**Value For Money**6%
*“Dont buy reply expensive”*
**Allergies**4%
*“sinus irritation—even if you aren't the one wearing it”*
## **Common questions**
- **Is xerjoff torino 21 profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the xerjoff torino 21 niche?**
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in xerjoff torino 21?**
- Top complaints mined from reviews: Smell, Defective Material/Parts, Functionality-Overall. The return rate is 0.1%.
- **When does demand for xerjoff torino 21 peak?**
- Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the xerjoff torino 21 niche?**
- Listings span $51.20–$329.76; the average listing price is $189.71 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.
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