---
title: "Xerjoff Naxos — $176K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/xerjoff-naxos"
last_updated: "2026-08-09T06:22:31.252Z"
locale: en
meta:
description: "Niche score 33/100 · $176K/yr market · 138K searches/yr · $157.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $176K/yr market · 138K searches/yr · $157.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Xerjoff Naxos — $176K/yr Amazon US Niche (2026) - Flapen"
---
# **xerjoff naxos**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 29Conversion 10Competition 0Returns 100Price range 22Avg price 56Brand share 0Review moat 81Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****377.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$157.88**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$176K**
$176K/yr · 138K searches
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$51.20–$272.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, xerjoff naxos is a $176K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **xerjoff naxos market data**
- **Units sold / yr**
- **500–750**
- avg 100–250/product
- **Revenue / yr**
- **$79K–$118K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#953**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- XERJOFF85% - Xerjoff15%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/xerjoff-naxos/trend)
## **Top xerjoff naxos search terms**
- **xerjoff naxos**51K/yr-1.0%0.5% conv. - **naxos xerjoff perfume**42K/yr-9.8%0.3% conv. - **naxos**21K/yr+16.7%0.2% conv. - **naxos xerjoff perfume for men**4K/yr+298.9%0.5% conv. - **naxos perfume for men**14K/yr-42.6%0.5% conv. - **naxos xerjoff**4K/yr+15.6%0.7% conv. - **xj 1861 naxos xerjoff**1K/yr+4.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/xerjoff-naxos/search-terms)
## **Top xerjoff naxos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$44K50%$88K75%$132K100%$176K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xerjoff Naxos Eau de Parfum Spray 100ml / 3.4 fl oz Unisex Luxury Perfume Long-Lasting Honey Tobacco Scent (Honey Tobacco Lavender)**XERJOFF**$272.92**4.5★446 rev](https://www.amazon.com/dp/B07D384KQG) [2**Xerjoff Best-Sellers Discovery Set**Xerjoff**$51.20**4.3★100 rev](https://www.amazon.com/dp/B0FQ11GTTD) [3**Erba Pura by Xerjoff for Unisex - 1.7 oz EDP Spray**Xerjoff**$149.53**4.6★586 rev](https://www.amazon.com/dp/B0CZTW6FZ7)
### **Newest**
by launch date
[**Xerjoff Best-Sellers Discovery Set**Xerjoff**$51.20**100 rev10mo ago](https://www.amazon.com/dp/B0FQ11GTTD) [**Erba Pura by Xerjoff for Unisex - 1.7 oz EDP Spray**Xerjoff**$149.53**586 rev2y ago](https://www.amazon.com/dp/B0CZTW6FZ7) [**Xerjoff Naxos Eau de Parfum Spray 100ml / 3.4 fl oz Unisex Luxury Perfume Long-Lasting Honey Tobacco Scent (Honey Tobacco Lavender)**XERJOFF**$272.92**446 rev7y ago](https://www.amazon.com/dp/B07D384KQG)
### **Trending**
90-day click momentum
[**Xerjoff Naxos Eau de Parfum Spray 100ml / 3.4 fl oz Unisex Luxury Perfume Long-Lasting Honey Tobacco Scent (Honey Tobacco Lavender)**XERJOFF**$272.92**4.5★**— 0%**](https://www.amazon.com/dp/B07D384KQG) [**Xerjoff Best-Sellers Discovery Set**Xerjoff**$51.20**4.3★**— 2%**](https://www.amazon.com/dp/B0FQ11GTTD) [**Erba Pura by Xerjoff for Unisex - 1.7 oz EDP Spray**Xerjoff**$149.53**4.6★**— 2%**](https://www.amazon.com/dp/B0CZTW6FZ7)
## **What buyers say about xerjoff naxos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“I really love the smell it's super attractive”*
**Quality-Overall**9%
*“Liked The Varieties”*
**Value For Money**5%
*“The price is excellent too”*
**Size-Overall**2%
*“I love these sample sizes”*
**Durability**2%
*“the longevity is extreme”*
### **What buyers complain about **
**Smell**55%
*“smells like water”*
**Functionality-Overall**7%
*“the one I really bought the box to try doesnt work”*
**Value For Money**7%
*“Dont buy reply expensive”*
**Defective Material/Parts**7%
*“The inside It was broken”*
**Allergies**5%
*“sinus irritation—even if you aren't the one wearing it”*
## **Common questions**
- **Is xerjoff naxos profitable to sell on Amazon United States?**
- The niche generates $176K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the xerjoff naxos niche?**
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in xerjoff naxos?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for xerjoff naxos peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the xerjoff naxos niche?**
- Listings span $51.20–$272.92; the average listing price is $157.88 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.
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