---
title: "Search terms — wrinkle - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wrinkle/search-terms"
last_updated: "2026-08-09T09:11:02.589Z"
locale: en
meta:
  description: "Niche score 59/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wrinkle - Flapen"
---

# **wrinkle**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 48Conversion 31Competition 83Returns 96Price range 84Avg price 88Brand share 79Review moat 20Quality gap 50

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.93–$59.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+18.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$136K**

$136K/yr · 267K searches

**Review moat**

**Bad****12,962.43**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms