---
title: "Wrapping Mask — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wrapping-mask"
last_updated: "2026-08-09T16:16:10.843Z"
locale: en
meta:
description: "Niche score 40/100 · $51K/yr market · 89K searches/yr · $15.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $51K/yr market · 89K searches/yr · $15.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wrapping Mask — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **wrapping mask**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 18Conversion 46Competition 29Returns 95Price range 63Avg price 76Brand share 38Review moat 25Quality gap 53
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.97–$30.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,785.41**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 89K searches
According to Flapen's Amazon United States niche tracking, wrapping mask is a $51K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrapping mask market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$47K–$62K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- medicube48% - COSRX14% - Abib9% - APRILSKIN8% - TYTCA5% - Sokgo3% - Open — no brand owns it (7 brands, 15%)
## **Top wrapping mask search terms**
- **wrapping mask**41K/yr-9.8%3.5% conv. - **night wrapping mask**15K/yr-9.9%3.5% conv. - **overnight peel off face mask**14K/yr-28.3%3.3% conv. - **overnight wrapping mask**8K/yr-11.9%3.1% conv. - **korean wrapping mask**4K/yr+0.5%2.3% conv. - **overnight peel off mask**3K/yr-36.4%4.0% conv. - **overnight face mask peel off**4K/yr-63.2%3.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/wrapping-mask/search-terms)
## **Top wrapping mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz**medicube**$16.36**4.5★22,152 rev](https://www.amazon.com/dp/B0BRMYHMS5) [2**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**4.5★1,413 rev](https://www.amazon.com/dp/B0FWK57DL4) [3**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**4.5★1,714 rev](https://www.amazon.com/dp/B0FB36X74P) [4**APRILSKIN TXA Niacinamide 99 Overnight Wrapping Mask | 99% High-Purity TXA+Niacinamide for Uneven Skin Tone | Overnight Skin Booster for Toning Care Firming & Pore Care | 80ml 2.70 fl.oz.**APRILSKIN**$11.87**4.5★299 rev](https://www.amazon.com/dp/B0F1S28RJ6) [5**medicube Wrapping Mask PDRN Caffeine Overnight Peel Off Facial Mask | Firming Depuffing & Hydration | Caffeine Collagen For Refined Glass Skin & Face Contour Support | Korean Skin Care 2.53 fl.oz**medicube**$16.30**4.6★2,315 rev](https://www.amazon.com/dp/B0F8HHJG25)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clinical Resolution PDRN Collagen Night Wrapping Mask All-In-One Nourish Revitalize Radiance for Youthful Glowing Skin Overnight Peel Off Face Mask Korean Skin Care Lab 3.38 fl.oz 100ml**Clinical Resolution**$16.50**108 rev5mo ago](https://www.amazon.com/dp/B0GMJX4KPN) [**Dr.Melaxin TX Astaxanthin Overnight Wrapping Peel-Off Mask Skin Tone Improving Hydrating & Firming Overnight Face Mask for Glow & Texture Refinement**Dr.Melaxin**$21.58**147 rev7mo ago](https://www.amazon.com/dp/B0G2Y49SMK) [**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**1,413 rev8mo ago](https://www.amazon.com/dp/B0FWK57DL4) [**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**1,714 rev8mo ago](https://www.amazon.com/dp/B0FB36X74P) [**ISTON Collagen Night Wrapping Mask for Glass Skin - Elasticity& Hydration Boost Reduces Dullness&Radiant Skin| Easy Peel-Off Collagen Face Mask Skin Care**ISTON**$10.27**279 rev11mo ago](https://www.amazon.com/dp/B0FCFY2L4T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clinical Resolution PDRN Collagen Night Wrapping Mask All-In-One Nourish Revitalize Radiance for Youthful Glowing Skin Overnight Peel Off Face Mask Korean Skin Care Lab 3.38 fl.oz 100ml**Clinical Resolution**$16.50**4.4★**▲ 245%**](https://www.amazon.com/dp/B0GMJX4KPN) [**medicube Wrapping Mask Collagen Glazed Milky Glow Daytime Peel Off Mask | Quick and Easy Care with Glutathione Niacinamide for Plumped Hydrated & Smooth Skin | Korean Skin Care 2.53 fl.oz**medicube**$16.47**4.5★**▲ 154%**](https://www.amazon.com/dp/B0FLQ3DCH2) [**Sokgo Collagen Overnight Wrapping Mask Intensive Hydration Anti Aging Overnight Skin Treatment Boosts Elasticity and Firmness Revitalizes Dull Skin Reduces Fine Lines and Wrinkles (1PCS)**Sokgo**$5.97**4.3★**▲ 93%**](https://www.amazon.com/dp/B0DSPVXB2X) [**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**4.5★**▲ 67%**](https://www.amazon.com/dp/B0FWK57DL4) [**Abib Collagen Overnight Wrapping Mask Jericho Rose Peel Off Face Mask for Glass Skin & Pore Tightening Lifting & Firming Korean Skincare 3.38 fl.oz**Abib**$18.46**4.5★**▲ 46%**](https://www.amazon.com/dp/B0FJWMY7TM)
**~~View all trending →~~**
## **What buyers say about wrapping mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“Great moisturizing”*
**Soft Feel**13%
*“Smooth feeling”*
**Suitability Combination Skin**13%
*“Good for skin”*
**Quality-Overall**9%
*“Great quality the prices is affordable —I recommend this product”*
**Brightness/Shine/Glow**8%
*“Great shine”*
**Suitability Dry Skin**6%
*“It definitely works extremely well for dry skin”*
**Value For Money**4%
*“Amazing value”*
**Ease Of Use**4%
*“Ease of use”*
**Ease Of Application**3%
*“Easy to apply”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Allergies**9%
*“ALLERGIC REACTION”*
**Durability**6%
*“breaks apart”*
**Ease Of Use**5%
*“Difficult to put on”*
**Value For Money**5%
*“Expensive”*
**Moist/Dry**5%
*“Not hydrating at all”*
**Smell**4%
*“slightly unpleasant odor”*
**Adhesion/Stickiness**4%
*“wouldnt stick”*
**Functionality-Overall**4%
*“No results”*
**Skin Health**4%
*“Burned my skin”*
**Quality-Overall**3%
*“This product is not made good”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**14%
**Value For Money**10%
**Moist/Dry**5%
**Smell**5%
**Adhesion/Stickiness**4%
**Skin Health**4%
**Size-Overall**3%
**Defective Material/Parts**3%
**Product Condition**3%
## **Common questions**
- **Is wrapping mask profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 17 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the wrapping mask niche?**
- 13 brands and 27 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in wrapping mask?**
- Top complaints mined from reviews: Allergies, Durability, Ease Of Use. The return rate is 0.9%.
- **What does it cost to enter the wrapping mask niche?**
- Listings span $5.97–$30.12; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 4,785 reviews — the moat a new listing must climb.
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