[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-wow-heat-protectant-spray-for-hair":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":184,"baselines":221,"demand":226,"seasonality":406,"brandShare":419,"products":423,"feedback":483,"searchTerms":643,"related":693,"lastUpdated":173},"e10b4d5b-e45a-4861-8057-2604c559cd0a","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":168,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":158,"brandCountYearAgo":158,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":168,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":168},236879,119906,0.565,-0.1726,0.0918,0.9489,1,4.38,40971,21.52,12.76,28.19,6,10000,0.5,0.0168,0,"wow heat protectant spray for hair","wow-heat-protectant-spray-for-hair","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fwow-heat-protectant-spray-for-hair","Hair Sprays","2026-07-14T14:22:11.777263+00:00",5,[],55,8000,1000,1250,172160,215200,86,152,{"score":185,"verdict":186,"components":187},41,"skip",[188,193,196,200,203,205,208,211,214,217],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",45,0.15,236878.62,{"key":194,"score":195,"weight":191,"raw":155},"growth",16,{"key":197,"score":198,"weight":199,"raw":156},"conversion",84,0.1,{"key":201,"score":202,"weight":191,"raw":157},"competition",4,{"key":204,"score":168,"weight":199,"raw":158},"brandShare",{"key":206,"score":207,"weight":199,"raw":159},"qualityGap",62,{"key":209,"score":174,"weight":210,"raw":160},"reviewMoat",0.05,{"key":212,"score":213,"weight":199,"raw":167},"returns",81,{"key":215,"score":216,"weight":210,"raw":161},"avgPrice",91,{"key":218,"score":219,"weight":210,"raw":220},"priceRange",83,0.8548282566429034,{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":405},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402],{"week":229,"volume":230},"2025-06-01",1995,{"week":232,"volume":233},"2025-06-08",2002,{"week":235,"volume":236},"2025-06-15",2098,{"week":238,"volume":239},"2025-06-22",1972,{"week":241,"volume":242},"2025-06-29",2329,{"week":244,"volume":245},"2025-07-06",1780,{"week":247,"volume":248},"2025-07-13",4737,{"week":250,"volume":251},"2025-07-20",1775,{"week":253,"volume":254},"2025-07-27",1930,{"week":256,"volume":257},"2025-08-03",2364,{"week":259,"volume":260},"2025-08-10",2103,{"week":262,"volume":263},"2025-08-17",2135,{"week":265,"volume":266},"2025-08-24",2129,{"week":268,"volume":269},"2025-08-31",2076,{"week":271,"volume":272},"2025-09-07",1881,{"week":274,"volume":275},"2025-09-14",1790,{"week":277,"volume":278},"2025-09-21",1761,{"week":280,"volume":281},"2025-09-28",1869,{"week":283,"volume":284},"2025-10-05",1903,{"week":286,"volume":287},"2025-10-12",3092,{"week":289,"volume":290},"2025-10-19",2316,{"week":292,"volume":293},"2025-10-26",2253,{"week":295,"volume":296},"2025-11-02",2339,{"week":298,"volume":299},"2025-11-09",2740,{"week":301,"volume":302},"2025-11-16",2554,{"week":304,"volume":305},"2025-11-23",2733,{"week":307,"volume":308},"2025-11-30",4234,{"week":310,"volume":311},"2025-12-07",3228,{"week":313,"volume":314},"2025-12-14",2818,{"week":316,"volume":317},"2025-12-21",3032,{"week":319,"volume":320},"2025-12-28",4387,{"week":322,"volume":323},"2026-01-04",3838,{"week":325,"volume":326},"2026-01-11",2973,{"week":328,"volume":329},"2026-01-18",3231,{"week":331,"volume":332},"2026-01-25",2839,{"week":334,"volume":335},"2026-02-01",2715,{"week":337,"volume":338},"2026-02-08",2349,{"week":340,"volume":341},"2026-02-15",2056,{"week":343,"volume":344},"2026-02-22",2266,{"week":346,"volume":347},"2026-03-01",2113,{"week":349,"volume":350},"2026-03-08",2247,{"week":352,"volume":353},"2026-03-15",1990,{"week":355,"volume":356},"2026-03-22",1949,{"week":358,"volume":359},"2026-03-29",1843,{"week":361,"volume":362},"2026-04-05",1907,{"week":364,"volume":365},"2026-04-12",1856,{"week":367,"volume":368},"2026-04-19",1842,{"week":370,"volume":371},"2026-04-26",1879,{"week":373,"volume":374},"2026-05-03",1959,{"week":376,"volume":377},"2026-05-10",1936,{"week":379,"volume":380},"2026-05-17",1865,{"week":382,"volume":383},"2026-05-24",1560,{"week":385,"volume":386},"2026-05-31",1734,{"week":388,"volume":389},"2026-06-07",1675,{"week":391,"volume":392},"2026-06-14",1616,{"week":394,"volume":395},"2026-06-21",1769,{"week":397,"volume":398},"2026-06-28",3292,{"week":400,"volume":401},"2026-07-05",1597,{"week":403,"volume":404},"2026-07-12",1568,false,[407,408,409,410,411,412,413,414,415,416,417,418],1.3886576425788815,1.0118733509234827,0.8747001512947763,0.806825075464665,0.7808652307062615,0.8982930408463412,0.9621385431360653,0.932053296691249,0.7870964559015926,1.0310629371651598,1.2591818387797016,1.4516167345178665,{"top":420,"otherBrandCount":168,"otherClickShare":168},[421],{"brand":422,"clickShare":158},"COLOR WOW",[424,435,446,454,465,474],{"asin":425,"title":426,"brand":422,"imageUrl":427,"price":428,"rating":429,"reviews":430,"clickShare90":431,"clickShare360":432,"launchDate":433,"amazonUrl":434},"B073CWSQ51","COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lIHxirIkL.jpg",24.41,4.3,109689,0.4169,0.3929,"2017-06-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB073CWSQ51",{"asin":436,"title":437,"brand":422,"imageUrl":438,"price":439,"rating":440,"reviews":441,"clickShare90":442,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B00G187CVK","COLOR WOW Speed Dry Blow Dry Spray Heat Protectant to Reduce Blow Dry Time and Help Prevent Breakage","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31c4PMqiyaL.jpg",21.88,4.5,3193,0.2661,0.3182,"2004-02-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00G187CVK",{"asin":447,"title":448,"brand":422,"imageUrl":449,"price":162,"rating":429,"reviews":430,"clickShare90":450,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B07FJ783ZG","COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312S7cO2b5L.jpg",0.1423,0.0772,"2018-07-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07FJ783ZG",{"asin":455,"title":456,"brand":422,"imageUrl":457,"price":458,"rating":459,"reviews":460,"clickShare90":461,"clickShare360":462,"launchDate":463,"amazonUrl":464},"B0C5L7MZZG","COLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315-feT8YuL.jpg",27.54,4.4,9895,0.0708,0.0648,"2023-06-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C5L7MZZG",{"asin":466,"title":467,"brand":422,"imageUrl":468,"price":469,"rating":459,"reviews":460,"clickShare90":470,"clickShare360":471,"launchDate":472,"amazonUrl":473},"B0CBSKB367","COLOR WOW Extra Strength Dream Coat 1.7 fl oz Powerful anti humidity treatment for extremely frizz prone hair glassy smooth straight + resistant styles up to 3-4 washes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31rC-DaT0KL.jpg",14.37,0.0528,0.0806,"2023-08-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CBSKB367",{"asin":475,"title":476,"brand":422,"imageUrl":477,"price":163,"rating":459,"reviews":478,"clickShare90":479,"clickShare360":480,"launchDate":481,"amazonUrl":482},"B07WRK3B1J","COLOR WOW Extra Mystical Shine Spray Lightweight & Non-Greasy Formula | Heat Protection Frizz Control and Silky Hair | For All Hair Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SvbMBOXiL.jpg",3465,0.0511,0.0662,"2019-09-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07WRK3B1J",{"love":484,"hate":555,"returnReasons":620},[485,492,499,506,513,520,527,534,541,548],{"topic":486,"percentOfMentions":487,"verbatims":488},"Suitability Curly Hair",0.11320000000000001,[489,490,491],"This is really nice to tame frizz","Great For Naturally Curly Hair","My hair is naturally curly",{"topic":493,"percentOfMentions":494,"verbatims":495},"Quality-Overall",0.1047,[496,497,498],"Excellent quality and exactly as described","Excellent product","Good product, good shine",{"topic":500,"percentOfMentions":501,"verbatims":502},"Soft Feel",0.1024,[503,504,505],"My hair is soft","Leaves your hair extremely soft","Smooths hair",{"topic":507,"percentOfMentions":508,"verbatims":509},"Suitability Straight Hair",0.0727,[510,511,512],"SHINY HAIR WITH SOME VOLUME❣ Gives some volume to even my straight hair❣","It smooths my hair","10\u002F10 love this product for straight hairstyles",{"topic":514,"percentOfMentions":515,"verbatims":516},"Hair Styling",0.0669,[517,518,519],"WOW has made straightening my hair a breeze","What I love most is that it actually seems to help my hair straighten more easily while blow drying","Excellent styling results",{"topic":521,"percentOfMentions":522,"verbatims":523},"Value For Money",0.0462,[524,525,526],"Good for the price","Worth It","Great value",{"topic":528,"percentOfMentions":529,"verbatims":530},"Brightness\u002FShine\u002FGlow",0.039900000000000005,[531,532,533],"adds shine","Super shine","Make your hair shine",{"topic":535,"percentOfMentions":536,"verbatims":537},"Moist\u002FDry",0.0388,[538,539,540],"Fast dry","Great moisturizing product","Dries hair fast",{"topic":542,"percentOfMentions":543,"verbatims":544},"Suitability Humid Weather",0.037599999999999995,[545,546,547],"Great for humid weather conditions","Helps on humid days","Actually works for FL humidity",{"topic":549,"percentOfMentions":550,"verbatims":551},"Advertised Vs Actual Product",0.0366,[552,553,554],"Does what it says its supposed do","Does what it claims","Does the job",[556,563,569,576,583,589,596,602,608,615],{"topic":557,"percentOfMentions":558,"verbatims":559},"Functionality-Overall",0.1155,[560,561,562],"Doesnt work as advertised","Doesnt work well","Didn't work for me",{"topic":521,"percentOfMentions":564,"verbatims":565},0.0959,[566,567,568],"it is expensive","Expensive","expensive",{"topic":570,"percentOfMentions":571,"verbatims":572},"Hair Related",0.0861,[573,574,575],"My hair looks and feels worse","It also made my hair feel weird","Made my hair break",{"topic":577,"percentOfMentions":578,"verbatims":579},"Smell",0.0812,[580,581,582],"Some have weird smells to them","Doesn't Smell Good","smells different too",{"topic":486,"percentOfMentions":584,"verbatims":585},0.0451,[586,587,588],"Doesnt do anything against frizzy hair","Not good on frizz","Not for naturally curly hair",{"topic":590,"percentOfMentions":591,"verbatims":592},"Product Condition",0.04019999999999999,[593,594,595],"It appears to be used","Product was used","Used product",{"topic":542,"percentOfMentions":597,"verbatims":598},0.038900000000000004,[599,600,601],"This did not help with humidity control at all","It doesnt work for humidity","I didnt see any difference in humid weather",{"topic":535,"percentOfMentions":603,"verbatims":604},0.038599999999999995,[605,606,607],"Product was drying","It DEFINITELY DID NOT dry as advertised","Very drying",{"topic":609,"percentOfMentions":610,"verbatims":611},"Size-Overall",0.032400000000000005,[612,613,614],"which is why I got the bigger one this time around","Product is extremely small","Bottle is very small",{"topic":528,"percentOfMentions":610,"verbatims":616},[617,618,619],"Not as shiny as promised","Wish it gave a little more shine","No shine",[621,623,625,627,629,631,634,636,638,640],{"reason":557,"pct":622},0.171,{"reason":549,"pct":624},0.1376,{"reason":609,"pct":626},0.0796,{"reason":521,"pct":628},0.07769999999999999,{"reason":590,"pct":630},0.0748,{"reason":632,"pct":633},"Suitability Short Hair",0.0711,{"reason":577,"pct":635},0.0629,{"reason":637,"pct":529},"Defective Material\u002FParts",{"reason":486,"pct":639},0.0335,{"reason":641,"pct":642},"Heating",0.0321,[644,648,653,658,663,668,673,678,683,688],{"term":169,"volume":645,"growthQoq":646,"conversionRate":647},46209,-0.1588,0.0769,{"term":649,"volume":650,"growthQoq":651,"conversionRate":652},"wow heat protectant",18925,-0.1028,0.0628,{"term":654,"volume":655,"growthQoq":656,"conversionRate":657},"color wow heat protectant",16345,-0.1306,0.0617,{"term":659,"volume":660,"growthQoq":661,"conversionRate":662},"color wow heat protectant spray",10133,-0.1513,0.0752,{"term":664,"volume":665,"growthQoq":666,"conversionRate":667},"wow blow dry spray",6121,-0.0037,0.1218,{"term":669,"volume":670,"growthQoq":671,"conversionRate":672},"wow blowout spray",7991,-0.5487,0.076,{"term":674,"volume":675,"growthQoq":676,"conversionRate":677},"wow protector termico",3349,-0.0915,0.0317,{"term":679,"volume":680,"growthQoq":681,"conversionRate":682},"color wow blow dry spray",3047,-0.1272,0.1503,{"term":684,"volume":685,"growthQoq":686,"conversionRate":687},"wow hair products heat protectant",2764,-0.2762,0.0524,{"term":689,"volume":690,"growthQoq":691,"conversionRate":692},"heat protection spray for hair wow",3266,-0.4451,0.0903,[694,701,706,712,717,722],{"title":695,"href":696,"score":697,"verdict":698,"marketSize":699,"growth90":700},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":702,"href":703,"score":697,"verdict":698,"marketSize":704,"growth90":705},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":707,"href":708,"score":697,"verdict":709,"marketSize":710,"growth90":711},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":713,"href":714,"score":697,"verdict":698,"marketSize":715,"growth90":716},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":718,"href":719,"score":697,"verdict":709,"marketSize":720,"growth90":721},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":723,"href":724,"score":725,"verdict":698,"marketSize":726,"growth90":727},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]