---
title: "Womens Razor Blades — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/womens-razor-blades"
last_updated: "2026-08-09T04:43:58.864Z"
locale: en
meta:
description: "Niche score 51/100 · $159K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $159K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Womens Razor Blades — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **womens razor blades**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 33Growth 43Conversion 94Competition 57Returns 99Price range 58Avg price 79Brand share 16Review moat 21Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.80–$26.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$159K**
$159K/yr · 82K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,933.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, womens razor blades is a $159K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **womens razor blades market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$133K–$166K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **48%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**116**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**3%**
- Gillette Venus60% - Amazon Basics18% - INTUITION8% - Billie4% - Schick Quattro Womens4% - Schick Hydro Silk3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +14.6% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/womens-razor-blades/trend)
## **Top womens razor blades search terms**
- **womens razor blades**25K/yr+22.0%8.7% conv. - **razor blades for women**22K/yr+18.6%7.0% conv. - **women razor refills**9K/yr+14.1%10.8% conv. - **razors refills for women**6K/yr+9.5%13.4% conv. - **razor cartridges for women**7K/yr+23.8%11.2% conv. - **razor blade refills for women**4K/yr-2.8%14.8% conv. - **razors blades for women**3K/yr+10.3%12.9% conv. - **razors for women refills**6K/yr-23.1%13.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/womens-razor-blades/search-terms)
## **Top womens razor blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills**Gillette Venus**$19.81**4.8★4,888 rev](https://www.amazon.com/dp/B09M2QHV2C) [2**Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)**Amazon Basics**$10.54**4.4★41,294 rev](https://www.amazon.com/dp/B07BC8NBH4) [3**Gillette Venus Extra Smooth 4 count plus Gillette Venus Extra Smooth Sensitive 2 count 5-Bladed Womens Razor Blade Refills**Gillette Venus**$23.22**4.8★2,769 rev](https://www.amazon.com/dp/B09M2RSWN3) [4**Gillette Venus Smooth Womens Razor Blade Refills 8 Count Lubracated to Protect the Skin from Irritation**Gillette Venus**$18.05**4.6★17,713 rev](https://www.amazon.com/dp/B00005AUIE) [5**Gillette Venus Extra Smooth Womens Razor Blade Refills 6 Count Designed for a Close Smooth Shave**Gillette Venus**$24.31**4.8★10,366 rev](https://www.amazon.com/dp/B00J0KPECU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Venus Extra Smooth Womens Razor Refills 5 Count 5-Bladed Razor Cartridges for a Long-Lasting Shave Razor Blades for Women**Gillette Venus**$21.42**65 rev2mo ago](https://www.amazon.com/dp/B0GS2R71KC) [**Schick Quattro Womens Razor for Shaving Refllls Razors for Women Value Pack Ladies Razors for Legs - 8 Count**Schick Quattro Womens**$13.17**1,553 rev2y ago](https://www.amazon.com/dp/B0CQC83VH1) [**Billie Womens Razor Refill Blades 5-Blade Cartridges - 8 count**Billie**$15.09**9,676 rev2y ago](https://www.amazon.com/dp/B0CPYNGCXB) [**Gillette Venus Intimate Grooming Razors for Women 6 Razor Blade Refills Bikini Razors for Women**Gillette Venus**$17.75**7,757 rev3y ago](https://www.amazon.com/dp/B0BHL3TF9Q) [**Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women**Flamingo**$14.71**6,291 rev4y ago](https://www.amazon.com/dp/B09TRLY11M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Venus Extra Smooth Womens Razor Refills 5 Count 5-Bladed Razor Cartridges for a Long-Lasting Shave Razor Blades for Women**Gillette Venus**$21.42**4.9★**▲ 327%**](https://www.amazon.com/dp/B0GS2R71KC) [**Gillette Venus Intimate Grooming Razors for Women 6 Razor Blade Refills Bikini Razors for Women**Gillette Venus**$17.75**4.7★**▲ 117%**](https://www.amazon.com/dp/B0BHL3TF9Q) [**Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)**Amazon Basics**$10.54**4.4★**▲ 66%**](https://www.amazon.com/dp/B07BC8NBH4) [**Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills**Gillette Venus**$19.81**4.8★**▲ 51%**](https://www.amazon.com/dp/B09M2QHV2C) [**Gillette Venus Extra Smooth 4 count plus Gillette Venus Extra Smooth Sensitive 2 count 5-Bladed Womens Razor Blade Refills**Gillette Venus**$23.22**4.8★**▲ 50%**](https://www.amazon.com/dp/B09M2RSWN3)
**~~View all trending →~~**
## **What buyers say about womens razor blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Great Value”*
**Quality-Overall**17%
*“The blades are great quality”*
**Soft Feel**16%
*“Smooth Shave”*
**Ease Of Use**6%
*“Convenient and easy”*
**Advertised Vs Actual Product**5%
*“Exactly what I ordered”*
**Allergies**4%
*“no irritation”*
**Durability**4%
*“Been using for years”*
**Size-Overall**3%
*“Fits well”*
**Comfort-Overall**3%
*“So Comfortable”*
**Efficiency**3%
*“Good results for me”*
### **What buyers complain about **
**Quality-Overall**18%
*“Lowered quality”*
**Size-Overall**9%
*“They are too small”*
**Durability**7%
*“Not as durable”*
**Allergies**6%
*“I have a rash”*
**Value For Money**5%
*“price is not”*
**Advertised Vs Actual Product**5%
*“Not as pictured”*
**Functionality-Overall**5%
*“results have not been good”*
**Sensitivity-Overall**4%
*“Not for sensitive skin”*
**Moist/Dry**3%
*“wet”*
**Add-Ons/Attachments**3%
*“Very difficult to attach”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**13%
**Value For Money**8%
**Compatibility-Overall**7%
**Defective Material/Parts**6%
**Functionality-Overall**5%
**Quality-Overall**4%
**Product Condition**3%
**Damage/Burn Hair**2%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is womens razor blades profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the womens razor blades niche?**
- 8 brands and 116 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in womens razor blades?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.2%.
- **When does demand for womens razor blades peak?**
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the womens razor blades niche?**
- Listings span $6.80–$26.53; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 11,934 reviews — the moat a new listing must climb.
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