---
title: "Wings Perfume for Women — $224K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wings-perfume-for-women"
last_updated: "2026-08-09T14:30:48.464Z"
locale: en
meta:
description: "Niche score 44/100 · $224K/yr market · 193K searches/yr · $32.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $224K/yr market · 193K searches/yr · $32.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wings Perfume for Women — $224K/yr Amazon US Niche (2026) - Flapen"
---
# **wings perfume for women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 24Conversion 45Competition 12Returns 100Price range 95Avg price 95Brand share 0Review moat 33Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.70**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.82–$65.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$224K**
$224K/yr · 193K searches
**Review moat**
**Okay****3,240.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, wings perfume for women is a $224K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wings perfume for women market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$196K–$262K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#547**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **22%**
- **Out of stock**
- **32.5%**
- **Avg brand age**
- **109 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Liz Claiborne78% - GIORGIO BEVERLY HILLS6% - WINGS6% - GIORGIO ARMANI5% - Giorgio4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Dec · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/wings-perfume-for-women/trend)
## **Top wings perfume for women search terms**
- **liz claiborne perfume**71K/yr-1.3%4.7% conv. - **wings perfume for women**47K/yr-15.2%0.4% conv. - **wings perfume for women original**18K/yr-2.5%0.5% conv. - **wings perfume**21K/yr+15.6%0.4% conv. - **liz claiborne perfume for women**22K/yr+16.6%3.7% conv. - **realities perfume by liz claiborne**12K/yr-2.8%0.1% conv. - **wings eau de toilette**3K/yr-33.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/wings-perfume-for-women/search-terms)
## **Top wings perfume for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$34K30%$67K45%$101K60%$135K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Giorgio Beverly Hills Womens Perfume Eau De Toilette EDT Spray 3 fl oz**Liz Claiborne**$20.07**4.4★4,143 rev](https://www.amazon.com/dp/B000C231SE) [2**Claiborne By Liz Claiborne For Women. Eau De Toilette Spray 1 Ounces**Liz Claiborne**$36.85**4.2★644 rev](https://www.amazon.com/dp/B000C1VZHO) [3**Wings By Giorgio Beverly Hills Eau De Toilette/ Cologne Spray 1 Oz Men**WINGS**$46.29**4.1★16 rev](https://www.amazon.com/dp/B0027WSMG8) [4**Liz Claiborne Womens Perfume Eau De Parfum Spray Mambo 3.4 Fl Oz**Liz Claiborne**$16.82**4.6★3,409 rev](https://www.amazon.com/dp/B0009OAHO6) [5**WINGS by Giorgio Beverly Hills Mini EDT .13 oz**GIORGIO ARMANI**$26.30**3.8★95 rev](https://www.amazon.com/dp/B000143ESA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Giorgio Beverly Hills Wings Eau de Toilette Spray 3.4 Fluid Ounce**GIORGIO BEVERLY HILLS**$65.95**738 rev19y ago](https://www.amazon.com/dp/B000ETPEVW) [**Wings By Giorgio Beverly Hills Eau De Toilette/ Cologne Spray 1 Oz Men**WINGS**$46.29**16 rev22y ago](https://www.amazon.com/dp/B0027WSMG8) [**WINGS by Giorgio Beverly Hills Mini EDT .13 oz**GIORGIO ARMANI**$26.30**95 rev22y ago](https://www.amazon.com/dp/B000143ESA) [**Giorgio Beverly Hills Womens Perfume Eau De Toilette EDT Spray 3 Fl Oz**Giorgio**$23.18**13,513 rev22y ago](https://www.amazon.com/dp/B001BKK3LO) [**Giorgio Beverly Hills Womens Perfume Eau De Toilette EDT Spray 3 fl oz**Liz Claiborne**$20.07**4,143 rev23y ago](https://www.amazon.com/dp/B000C231SE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WINGS by Giorgio Beverly Hills Mini EDT .13 oz**GIORGIO ARMANI**$26.30**3.8★**▲ 100%**](https://www.amazon.com/dp/B000143ESA) [**Wings By Giorgio Beverly Hills Eau De Toilette/ Cologne Spray 1 Oz Men**WINGS**$46.29**4.1★**▲ 75%**](https://www.amazon.com/dp/B0027WSMG8) [**Claiborne By Liz Claiborne For Women. Eau De Toilette Spray 1 Ounces**Liz Claiborne**$36.85**4.2★**▲ 58%**](https://www.amazon.com/dp/B000C1VZHO) [**Giorgio Beverly Hills Wings for Women Eau De Toilette Spray 1.7-Ounce**GIORGIO BEVERLY HILLS**$41.05**4.6★**▲ 41%**](https://www.amazon.com/dp/B000C1Z5SO) [**Giorgio Beverly Hills Womens Perfume Eau De Toilette EDT Spray 3 Fl Oz**Giorgio**$23.18**4.5★**▲ 25%**](https://www.amazon.com/dp/B001BKK3LO)
**~~View all trending →~~**
## **What buyers say about wings perfume for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**76%
*“Smells clean”*
**Value For Money**9%
*“Price is reasonable”*
**Quality-Overall**3%
*“Great product”*
**Gifting Purpose**2%
*“Was a very good gift”*
**Durability**2%
*“Lasts on me all day”*
**Size-Overall**1%
*“Great size”*
**Comfort-Overall**1%
*“find it very pleasant to wear”*
**Ease Of Use**1%
*“Easy to use”*
**Design-Overall**1%
*“The bottle is very unique and pretty”*
**Ease Of Cleaning**0%
*“Very clean girl”*
### **What buyers complain about **
**Smell**65%
*“Doesnt smell like the original”*
**Value For Money**8%
*“you can get better than the same price”*
**Advertised Vs Actual Product**6%
*“This DOES NOT SMELL ANYTHING LIKE THE ORIGINAL LIZ CLAIBORNE”*
**Durability**4%
*“does not last”*
**Color**4%
*“is much darker than normal”*
**Size-Overall**2%
*“Its small”*
**Alcohol Content**1%
*“This bottle smells strong alcohol”*
**Leak-Proof**1%
*“My bottle is leaking”*
**Dilute/Watery**1%
*“Diluted”*
**Natural Ingredients**1%
*“Smells very synthetic”*
## **Common questions**
- **Is wings perfume for women profitable to sell on Amazon United States?**
- The niche generates $224K/yr across 9 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the wings perfume for women niche?**
- 5 brands and 103 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wings perfume for women?**
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for wings perfume for women peak?**
- Demand peaks in May–Jun–Dec; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the wings perfume for women niche?**
- Listings span $16.82–$65.95; the average listing price is $32.70 (sweet spot $15–$100). The average incumbent carries 3,240 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)