---
title: "Trend — williams shaving soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/williams-shaving-soap/trend"
last_updated: "2026-08-09T06:22:53.247Z"
locale: en
meta:
  description: "Niche score 56/100 · $91K/yr market · 93K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $91K/yr market · 93K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — williams shaving soap - Flapen"
---

# **williams shaving soap**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 22Conversion 74Competition 75Returns 98Price range 74Avg price 69Brand share 76Review moat 32Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.43–$44.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.27**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,345.09**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$91K**

$91K/yr · 93K searches

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

## Trend