---
title: "Williams Shaving Soap — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/williams-shaving-soap"
last_updated: "2026-08-09T04:40:04.634Z"
locale: en
meta:
description: "Niche score 56/100 · $91K/yr market · 93K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $91K/yr market · 93K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Williams Shaving Soap — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **williams shaving soap**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 23Growth 22Conversion 74Competition 75Returns 98Price range 74Avg price 69Brand share 76Review moat 32Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.43–$44.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.27**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,345.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 93K searches
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, williams shaving soap is a $91K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **williams shaving soap market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$86K–$114K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**59%**
Top 20: 96%
**Top-5 click share**
**40%**
Top 20: 76%
**Open market**
**37%**
- Viking Revolution24% - Van Der Hagen11% - Gentleman Jon10% - Proraso9% - Duke Cannon Supply Co.5% - Henry Cavendish5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/williams-shaving-soap/trend)
## **Top williams shaving soap search terms**
- **shave soap puck**21K/yr-20.9%5.4% conv. - **shaving soap bar**9K/yr+8.7%7.3% conv. - **shaving puck**8K/yr+6.4%8.3% conv. - **williams shaving soap**6K/yr-2.5%3.6% conv. - **old spice shaving soap**5K/yr-7.0%4.4% conv. - **shaving mug soap**5K/yr-1.9%9.6% conv. - **shaving bar soap men**5K/yr-11.8%9.4% conv. - **shaving bar soap**3K/yr+73.0%6.3% conv. - **mens shaving soap puck**4K/yr+10.5%9.4% conv. - **shave soap bar**4K/yr-12.8%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/williams-shaving-soap/search-terms)
## **Top williams shaving soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz**Viking Revolution**$9.95**4.6★9,644 rev](https://www.amazon.com/dp/B07TVD46BG) [2**Gentleman Jon Sandalwood Shaving Soap for Men - Creates the Perfect Lather - Ideal for Smooth Shaves - Moisturizes & Protects - Elevate Your Grooming with this Classic Shave Essential - 1 pc (2.25 oz)**Gentleman Jon**$10.02**4.6★3,156 rev](https://www.amazon.com/dp/B00XX69OA0) [3**Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz (Vanilla Bergamot Tobacco Oud)**Viking Revolution**$9.92**4.6★9,644 rev](https://www.amazon.com/dp/B0D2BL4LMF) [4**Proraso Shaving Soap - Eucalyptus Oil & Menthol - Refreshing Shave Soap in a Bowl for All Beard Types - Premium Italian Shaving for Men - 5.2oz**Proraso**$11.38**4.7★19,898 rev](https://www.amazon.com/dp/B00837YY18) [5**Williams Mug Shaving Soap 1.75 Oz**Williams**$44.96**4.0★364 rev](https://www.amazon.com/dp/B000WNCD32)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duke Cannon Supply Co. Seawolf Mens Soap Puck - 5 oz - Coastal Air + Crisp Citrus Scent - Disc-Shaped Triple-Milled Mens Bar Soap - Hydrating & Deep-Cleansing Bath Bar**Duke Cannon Supply Co.**$5.72**569 rev6mo ago](https://www.amazon.com/dp/B0GGVK7W49) [**Duke Cannon Supply Co. Palomino Mens Soap Puck - 5 oz - Mahogany + Vanilla Scent - Disc-Shaped Triple-Milled Mens Bar Soap - Hydrating & Deep-Cleansing Bath Bar**Duke Cannon Supply Co.**$5.75**569 rev6mo ago](https://www.amazon.com/dp/B0GGVGYFW8) [**Mens Luxury Scented Shave Soap 3.5 oz PACK 4 Classic Wet Shaving Soap for Safety Razors Rich Lubricating Lather with Premium Scent For use in shave and bath**Generic**$21.43**24 rev9mo ago](https://www.amazon.com/dp/B0FT77Z9Z8) [**Megababe Blade Bar | Shaving Bar Enriched with Shea Butter | Hydrating for All Skin Types | 4.4 oz**Megababe**$7.92**370 rev2y ago](https://www.amazon.com/dp/B0D5JXMXG7) [**Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz (Vanilla Bergamot Tobacco Oud)**Viking Revolution**$9.92**9,644 rev2y ago](https://www.amazon.com/dp/B0D2BL4LMF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duke Cannon Supply Co. Palomino Mens Soap Puck - 5 oz - Mahogany + Vanilla Scent - Disc-Shaped Triple-Milled Mens Bar Soap - Hydrating & Deep-Cleansing Bath Bar**Duke Cannon Supply Co.**$5.75**4.6★**▲ 322%**](https://www.amazon.com/dp/B0GGVGYFW8) [**Duke Cannon Supply Co. Seawolf Mens Soap Puck - 5 oz - Coastal Air + Crisp Citrus Scent - Disc-Shaped Triple-Milled Mens Bar Soap - Hydrating & Deep-Cleansing Bath Bar**Duke Cannon Supply Co.**$5.72**4.6★**▲ 319%**](https://www.amazon.com/dp/B0GGVK7W49) [**Mens Luxury Scented Shave Soap 3.5 oz PACK 4 Classic Wet Shaving Soap for Safety Razors Rich Lubricating Lather with Premium Scent For use in shave and bath**Generic**$21.43**4.9★**▲ 123%**](https://www.amazon.com/dp/B0FT77Z9Z8) [**Henry Cavendish Eucalyptus Mint Shaving Soap with Shea Butter & Coconut Oil. Long Lasting 4 oz Puck Refill. Himalaya Fragrance. All Natural. Rich Lather Smooth Shave. For Ladies and Gentlemen.**Henry Cavendish**$16.48**4.5★**▲ 84%**](https://www.amazon.com/dp/B07KLMBCW4) [**Megababe Blade Bar | Shaving Bar Enriched with Shea Butter | Hydrating for All Skin Types | 4.4 oz**Megababe**$7.92**4.5★**▲ 55%**](https://www.amazon.com/dp/B0D5JXMXG7)
**~~View all trending →~~**
## **What buyers say about williams shaving soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Awesome scent”*
**Lather**23%
*“Easy to lather”*
**Quality-Overall**9%
*“It's a nice variety”*
**Value For Money**8%
*“Decent price”*
**Soft Feel**6%
*“Smooth shave”*
**Cutting/Trimming**4%
*“Great shave”*
**Advertised Vs Actual Product**2%
*“Does what it says”*
**Durability**2%
*“it's worked quite well for a long time”*
**Cleansing**2%
*“it cleanses perfectly”*
**Ease Of Use**2%
*“It also makes a really practical”*
### **What buyers complain about **
**Lather**20%
*“It doesn't lather well”*
**Smell**19%
*“Overpowering fragrance”*
**Size-Overall**5%
*“Smaller than expected”*
**Value For Money**4%
*“A little pricey”*
**Moist/Dry**3%
*“Felt Dry”*
**Allergies**3%
*“so I was a little worried how my skin would react”*
**Durability**3%
*“The main negative, especially for a soap called everlasting soap, it seemed run out fairly quickly”*
**Quality-Overall**2%
*“All I Can Say Is READ This Review Don't listen to negative feedback”*
**Ease Of Use**2%
*“just kinda awkward to use”*
**Sensitivity-Overall**1%
*“I also have very sensitive skin”*
### **Top return reasons **
**Smell**32%
**Advertised Vs Actual Product**15%
**Size-Overall**13%
**Lather**8%
**Product Condition**5%
**Value For Money**4%
**Functionality-Overall**4%
**Ingredients-Overall**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
## **Common questions**
- **Is williams shaving soap profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 43 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the williams shaving soap niche?**
- 25 brands and 110 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in williams shaving soap?**
- Top complaints mined from reviews: Lather, Smell, Size-Overall. The return rate is 0.4%.
- **When does demand for williams shaving soap peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the williams shaving soap niche?**
- Listings span $4.43–$44.96; the average listing price is $14.27 (sweet spot $15–$100). The average incumbent carries 3,345 reviews — the moat a new listing must climb.
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