---
title: "Wilkinson Sword Razor Blades — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wilkinson-sword-razor-blades"
last_updated: "2026-08-09T05:30:00.469Z"
locale: en
meta:
description: "Niche score 34/100 · $46K/yr market · 40K searches/yr · $11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $46K/yr market · 40K searches/yr · $11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wilkinson Sword Razor Blades — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **wilkinson sword razor blades**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 23Conversion 88Competition 18Returns 100Price range 16Avg price 43Brand share 0Review moat 24Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.21**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,493.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$6.26–$16.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$46K**
$46K/yr · 40K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wilkinson sword razor blades is a $46K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wilkinson sword razor blades market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$45K–$56K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Gillette64% - King C. Gillette28% - 7 O'clock3% - sasiga3% - ASTRA2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/wilkinson-sword-razor-blades/trend)
## **Top wilkinson sword razor blades search terms**
- **gillette double edge razor blades**12K/yr-2.9%6.7% conv. - **gillette platinum razor blades**8K/yr-5.3%10.5% conv. - **gillette safety razor blades**7K/yr-5.5%9.7% conv. - **king c gillette razor blades**5K/yr+11.6%16.0% conv. - **gillette platinum**3K/yr+37.1%8.4% conv. - **king gillette razor blades**3K/yr-41.4%15.8% conv. - **gillette platinum double edge razor blades**2K/yr-29.5%11.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/wilkinson-sword-razor-blades/search-terms)
## **Top wilkinson sword razor blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette 100 Gillette Platinum Double Edge Safety Razor Blades on a display card 20 dispnesers of 5 Blades**Gillette**$15.55**4.7★2,865 rev](https://www.amazon.com/dp/B07K8X9ZY6) [2**King C. Gillette Double-Edge Safety Razor blades for better control 100 count with anti-friction coating**King C. Gillette**$15.60**4.6★4,407 rev](https://www.amazon.com/dp/B0CNQFV5ZK) [3**King C. Gillette Double Edge Safety Razor Blades 10 count Stainless Steel Platinum Coated Blades**King C. Gillette**$6.26**4.6★4,407 rev](https://www.amazon.com/dp/B08FNBT968) [4**Gillette Double Edge Platinum Safety Razor Blades for Men Pack of 50 Stainless Steel Refill Blades**Gillette**$13.24**4.6★8,692 rev](https://www.amazon.com/dp/B081CWWYF9) [5**25 GILLETTE Platinum Double Edge Razor Blades Made in Russia**Gillette**$8.81**4.6★1,015 rev](https://www.amazon.com/dp/B00UY78RYU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Gillette Saloon Double Edge Razor Blades**Gillette**$9.46**126 rev1y ago](https://www.amazon.com/dp/B01FJTFV4G) [**Premium Razor Blades Assortment: Gillette WiIkinson Wizamet Platinum New 7 o Clock Permasharp Nacet - 50 Blades**Gillette**$10.08**44 rev1y ago](https://www.amazon.com/dp/B0DZR1BB8Y) [**50 Gillette Saloon Double Edge Razor Blades**Gillette**$6.73**149 rev2y ago](https://www.amazon.com/dp/B0CG3QGQ54) [**50 Gillette Platinum Double Edge Razor Blades**Gillette**$13.30**374 rev2y ago](https://www.amazon.com/dp/B0B5FSHYP7) [**King C. Gillette Double-Edge Safety Razor blades for better control 100 count with anti-friction coating**King C. Gillette**$15.60**4,407 rev2y ago](https://www.amazon.com/dp/B0CNQFV5ZK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 Gillette Saloon Double Edge Razor Blades**Gillette**$9.46**4.4★**▲ 194%**](https://www.amazon.com/dp/B01FJTFV4G) [**Premium Razor Blades Assortment: Gillette WiIkinson Wizamet Platinum New 7 o Clock Permasharp Nacet - 50 Blades**Gillette**$10.08**4.3★**▲ 83%**](https://www.amazon.com/dp/B0DZR1BB8Y) [**100 Count Double Edge Razor Blades - Mens Safety Razor Blades for Shaving - Platinum Stainless Steel Double Razor Shaving Blades for Men for a Smooth Clean Shave**sasiga**$9.68**4.7★**▲ 57%**](https://www.amazon.com/dp/B0C2YMYVM4) [**Gillette 100 Gillette Platinum Double Edge Safety Razor Blades on a display card 20 dispnesers of 5 Blades**Gillette**$15.55**4.7★**▲ 24%**](https://www.amazon.com/dp/B07K8X9ZY6) [**King C. Gillette Double Edge Safety Razor Blades 10 count Stainless Steel Platinum Coated Blades**King C. Gillette**$6.26**4.6★**— 4%**](https://www.amazon.com/dp/B08FNBT968)
**~~View all trending →~~**
## **What buyers say about wilkinson sword razor blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**34%
*“Great Value”*
**Quality-Overall**23%
*“the overall shave quality is good”*
**Soft Feel**8%
*“smooth after getting use to it”*
**Durability**8%
*“Excellent and long lasting”*
**Allergies**5%
*“No irritation”*
**Sharpness**3%
*“Wonderful Blades Needed”*
**Suitability Combination Skin**2%
*“I have soft skin”*
**Advertised Vs Actual Product**2%
*“As described”*
**Size-Overall**2%
*“says it will fit”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**32%
*“Quality control issues”*
**Durability**10%
*“Don't last long”*
**Sensitivity-Overall**7%
*“Not for sensitive skin”*
**Ease Of Use**7%
*“Not even good enough for one use”*
**Sharpness**7%
*“The blades not sharp”*
**Strength**3%
*“they felt flimsy at first”*
**Safety Standards**3%
*“not fully secured”*
**Size-Overall**3%
*“Fit is off”*
**Lather**3%
*“but adding a thicker lather tends to reduce that”*
**Residue**3%
*“Glue residue”*
### **Top return reasons **
**Size-Overall**27%
**Advertised Vs Actual Product**11%
**Functionality-Overall**9%
**Value For Money**5%
**Compatibility-Overall**5%
**Ethically/Sustainably Sourced**5%
**Quality-Overall**5%
**Sharpness**4%
**Durability**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is wilkinson sword razor blades profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 12 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the wilkinson sword razor blades niche?**
- 5 brands and 26 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wilkinson sword razor blades?**
- Top complaints mined from reviews: Quality-Overall, Durability, Sensitivity-Overall. The return rate is 0.1%.
- **When does demand for wilkinson sword razor blades peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the wilkinson sword razor blades niche?**
- Listings span $6.26–$16.64; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 6,493 reviews — the moat a new listing must climb.
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