---
title: "Wildroot Hair Cream — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wildroot-hair-cream"
last_updated: "2026-08-09T06:19:28.176Z"
locale: en
meta:
description: "Niche score 43/100 · $82K/yr market · 40K searches/yr · $18.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $82K/yr market · 40K searches/yr · $18.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wildroot Hair Cream — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **wildroot hair cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 19Conversion 92Competition 9Returns 97Price range 75Avg price 83Brand share 0Review moat 74Quality gap 57
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.89–$39.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****558.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$82K**
$82K/yr · 40K searches
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wildroot hair cream is a $82K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wildroot hair cream market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$73K–$91K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#1,279**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Wildroot72% - Wild Root28% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -11.5% search growth over the last 90 days.
900700Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/wildroot-hair-cream/trend)
## **Top wildroot hair cream search terms**
- **wildroot hair cream**21K/yr+9.8%11.8% conv. - **wildroot**8K/yr-41.8%11.9% conv. - **wild root hair cream**4K/yr+3.8%15.3% conv. - **wild root**3K/yr-13.4%8.6% conv. - **wildroot cream oil**4K/yr-42.2%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/wildroot-hair-cream/search-terms)
## **Top wildroot hair cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Original Wildroot Hair Groom 8 Ounces**Wildroot**$14.99**4.4★1,428 rev](https://www.amazon.com/dp/B000GCWMSK) [2**Wildroot Acondicionador para Cabello 250 ml**Wild Root**$9.89**4.5★558 rev](https://www.amazon.com/dp/B00LTAI0IE) [3**Original Wildroot Hair Groom 4 Ounces**Wildroot**$9.58**4.4★1,428 rev](https://www.amazon.com/dp/B06XX1QYJ8) [4**Original Wildroot Hair Styling Crme 3.3 Ounces**Wildroot**$9.32**4.3★141 rev](https://www.amazon.com/dp/B077F7JR3H) [5**Original Wildroot Hair Groom 15 Ounces**Wildroot**$19.51**4.5★430 rev](https://www.amazon.com/dp/B06XWP8QPJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wild Root Hair Groom 15 oz. (Pack of 2)**Wildroot**$35.42**73 rev8y ago](https://www.amazon.com/dp/B06X8ZQPRB) [**Original Wildroot Hair Groom 4 Ounces**Wildroot**$9.58**1,428 rev9y ago](https://www.amazon.com/dp/B06XX1QYJ8) [**Original Wildroot Hair Styling Crme 3.3 Ounces**Wildroot**$9.32**141 rev9y ago](https://www.amazon.com/dp/B077F7JR3H) [**Original Wildroot Hair Groom 15 Ounces**Wildroot**$19.51**430 rev9y ago](https://www.amazon.com/dp/B06XWP8QPJ) [**Wildroot Acondicionador para Cabello 250 ml**Wild Root**$9.89**558 rev12y ago](https://www.amazon.com/dp/B00LTAI0IE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Original Wildroot Hair Groom 15 Ounces**Wildroot**$19.51**4.5★**▲ 117%**](https://www.amazon.com/dp/B06XWP8QPJ) [**Original Wildroot Hair Groom 8 Ounces**Wildroot**$14.99**4.4★**▲ 15%**](https://www.amazon.com/dp/B000GCWMSK) [**Wildroot Acondicionador para Cabello 250 ml**Wild Root**$9.89**4.5★**— 5%**](https://www.amazon.com/dp/B00LTAI0IE) [**Wildroot Hair Groom Conditioner 3.38oz (100 ml.)**Wildroot**$6.89**4.1★**▼ 15%**](https://www.amazon.com/dp/B00J8XZHSA) [**Original Wildroot Hair Styling Crme 3.3 Ounces**Wildroot**$9.32**4.3★**▼ 16%**](https://www.amazon.com/dp/B077F7JR3H)
**~~View all trending →~~**
## **What buyers say about wildroot hair cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Amazon has very good prices”*
**Quality-Overall**25%
*“Great product”*
**Smell**17%
*“Smells good”*
**Moist/Dry**14%
*“Excellent moisturizer”*
**Ease Of Cleaning**3%
*“Works like I remember and the prefect substitue for Groom & Clean”*
**Size-Overall**2%
*“I like the small size because you don't need a lot if you have short hair”*
**Ingredients-Overall**2%
*“I like the ingredients in this product”*
**Ease Of Use**2%
*“it's still worth using”*
### **What buyers complain about **
**Leak-Proof**43%
*“Leaking out of the bottle”*
**Quality-Overall**14%
*“Quality control”*
**Product Condition**7%
*“Old product that is still very good”*
**Moist/Dry**5%
*“dry as if I never put the stuff on in the first place”*
**Smell**3%
*“It does have a distinct smell”*
### **Top return reasons **
**Leak-Proof**61%
**Smell**10%
**Size-Overall**10%
**Oily/Greasy**6%
**Texture/Consistency-Overall**3%
**Ingredients-Overall**3%
**Gap/Hole**3%
**Advertised Vs Actual Product**3%
**Dilute/Watery**1%
## **Common questions**
- **Is wildroot hair cream profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 8 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the wildroot hair cream niche?**
- 2 brands and 60 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wildroot hair cream?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Product Condition. The return rate is 0.7%.
- **What does it cost to enter the wildroot hair cream niche?**
- Listings span $6.89–$39.89; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.
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