---
title: "Search terms — wigs - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wigs/search-terms"
last_updated: "2026-08-09T07:13:19.256Z"
locale: en
meta:
  description: "Niche score 63/100 · $27.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $27.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wigs - Flapen"
---

# **wigs**

**Worth a look**

Shows a $27.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 17Conversion 10Competition 96Returns 23Price range 48Avg price 85Brand share 97Review moat 42Quality gap 95

**Market size**

**Incredible****$27.1M**

$27.1M/yr · 46.0M searches

**Brand share**

**Incredible****23%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$73.53**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$10.17–$186.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,320.31**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****5.5%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-15.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms